AdWords is a Google service that offers an effective way to drive qualified traffic to your site based specifically on the keywords you select. The great advantage of this is that you can start seeing results instantly and easily refine your campaign to attract your ideal customer.
Google AdWords allows you to quickly list your website on Google at the precise time customers are searching for your products and services. You can obtain targeted exposure for your products and services locally, nationally or internationally.
By having your ads appear on search results, you get exposure at the point of search. That is, you choose which ad appears for a set of defined keywords, at the times you want and on the search partners you want.