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About practiceedge

We are a digital agency specialising in search marketing for clients in the healthcare and medical industries. Our motto is to deliver the promise – we’ll do whatever it takes to meet and exceed your expectations. Our team is based at our Diamond Creek, Melbourne office, and we proudly work with clients across Australia, Asia, Europe, and North America.

Our Story

Our founder and director, Simon Mauger, practiced as a chiropractor for over 15 years! In that time, he worked for a handful of practices before opening his own clinic in the northern suburbs of Melbourne. The business grew steadily through referrals and word-of-mouth, but the digital era was emerging, and Simon was keen to explore its potential in helping his practice.

Armed with his entrepreneurial spirit and self-proclaimed love for all things technology, he trialled various digital methods to support his business. From developing on-hold phone messages to learning about SEO before anyone knew what the acronym meant, he knew that technology was changing the world; and he quickly learned how to maximise it to support his healthcare practice.

Eventually, Simon took the leap from allied health practitioner to full-time digital marketer with the intention of helping other businesses experience the same online success. In 2009, practiceedge was a one-man business. Simon steadily grew his client base by delivering exceptional results.

Over the years, the practiceedge team has grown from one in 2009, to our current team of 27. While best practices have changed and the digital space has evolved, practiceedge remains focused on one thing – helping businesses in the healthcare and medical fields to reach more patients and help more people.

Our Team


Company Director


Accounts Manager


General Manager


Web Delivery Manager


Google Ads Lead


SEO Lead


Senior SEO Specialist


Senior SEO Specialist​


SEO Specialist


SEO Specialist


SEO Specialist


SEO Specialist


Client Services Coordinator


SEO Specialist​


SEO Specialist​


SEO Specialist​


SEO Specialist​​


SEO Specialist​​


WordPress & Hosting Support Coordinator


Google Ads Specialist


Web Developer



Work with practiceedge

Instead of telling you why practiceedge is the premier digital agency for healthcare businesses, we’d like to show you.

If you think we could be the right digital agency for your healthcare business, we invite you to further explore our services or book a call. Call us on (03) 8418 8055 or drop in for a chat at any time to discuss how we can give your healthcare business the edge.

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Free eBook

Mastering Medical Marketing in 2024

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The Complete Guide To Google My Business

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The Anatomy Of A High-Converting New Patient Landing Page

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How To Measure Whether Your SEO Is Actually Working

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