Welcome to practiceedge
Great healthcare starts with strong patient connections, and the right marketing helps make that happen. At practiceedge, we specialise in search marketing for healthcare and medical providers, helping practices reach the right patients, build trust, and grow sustainably.
We’re more than a digital agency– we’re healthcare marketing specialists who understand the unique challenges, compliance requirements, and patient journey. With a blend of technology, strategy, and deep industry expertise, we create ethical, results-driven marketing that enhances visibility, strengthens reputation, and drives real patient engagement.
Based in Diamond Creek, Melbourne, we proudly work with clients across Australia, Asia, Europe, and North America, delivering on our promise to provide strategies that don’t just get practices seen, but truly make an impact.
Our story
Our founder, Simon Mauger, spent over 15 years as a chiropractor, running his own practice in Melbourne’s northern suburbs.
Like many healthcare professionals, he relied on word-of-mouth and referrals to grow his business. But as the digital era emerged, he saw an opportunity– technology wasn’t just changing industries, it was reshaping how patients found and connected with healthcare providers.
With an entrepreneurial mindset and a deep curiosity for digital marketing, Simon began experimenting with new ways to support his clinic– learning SEO before most had even heard of it, testing online strategies, and discovering how technology could drive real patient growth.
It wasn’t long before he realised other healthcare businesses needed the same support. In 2009, he stepped away from clinical practice to launch practiceedge– a digital marketing agency built specifically for the healthcare industry.
What started as a one-person operation has grown into a team of 27 specialists, all dedicated to helping healthcare and medical businesses reach more patients, grow with confidence, and make a greater impact. While technology and best practices have evolved, our focus has stayed the same:
Helping healthcare providers connect with more patients– ethically, strategically, and effectively.
Our approach
Healthcare marketing isn’t just about getting more clicks – it’s about helping the right patients find the right care.
Technology-assisted, human-led
We use AI, automation, and data-driven insights to enhance marketing performance, but human strategy guides every decision.
Marketing for the entire patient lifecycle
We design campaigns that support patients at every stage—from their first search to long-term loyalty.
AHPRA-compliant, ethical marketing
We know the regulations, challenges, and sensitivities of healthcare marketing. Every strategy we create is transparent, professional, and patient-focused.
Genuine care, real connection
We don’t believe in aggressive sales tactics or empty promises. We create marketing that feels authentic, approachable, and aligned with your practice’s values.
Meet the team
Simon
Carolyn
John
Linda
Cam
Nathan
Matt
Andrea
Jarryd
Kylie
Ash
Chelsie
Jonathan
Neethu
Tom
Anna
Anne
Abi
Queeny
Rehan
Disura
Glen
Bec
Join our team
We believe great work happens when people love what they do.
Work with practiceedge
Your practice deserves marketing that doesn’t just get you seen—it helps you build lasting patient relationships.
At practiceedge, we create strategies that connect you with the right patients, strengthen your reputation, and support sustainable growth.
Let’s build a marketing approach that works for your practice. We’d love to explore how we can support your goals. Book a call with our team today.