About Us

Your healthcare marketing specialists

Welcome to practiceedge

Great healthcare starts with strong patient connections, and the right marketing helps make that happen. At practiceedge, we specialise in search marketing for healthcare and medical providers, helping practices reach the right patients, build trust, and grow sustainably.

We’re more than a digital agency– we’re healthcare marketing specialists who understand the unique challenges, compliance requirements, and patient journey. With a blend of technology, strategy, and deep industry expertise, we create ethical, results-driven marketing that enhances visibility, strengthens reputation, and drives real patient engagement.

Based in Diamond Creek, Melbourne, we proudly work with clients across Australia, Asia, Europe, and North America, delivering on our promise to provide strategies that don’t just get practices seen, but truly make an impact.

Our story

Our founder, Simon Mauger, spent over 15 years as a chiropractor, running his own practice in Melbourne’s northern suburbs.

Like many healthcare professionals, he relied on word-of-mouth and referrals to grow his business. But as the digital era emerged, he saw an opportunity– technology wasn’t just changing industries, it was reshaping how patients found and connected with healthcare providers.

With an entrepreneurial mindset and a deep curiosity for digital marketing, Simon began experimenting with new ways to support his clinic– learning SEO before most had even heard of it, testing online strategies, and discovering how technology could drive real patient growth.

It wasn’t long before he realised other healthcare businesses needed the same support. In 2009, he stepped away from clinical practice to launch practiceedge– a digital marketing agency built specifically for the healthcare industry.

What started as a one-person operation has grown into a team of 27 specialists, all dedicated to helping healthcare and medical businesses reach more patients, grow with confidence, and make a greater impact. While technology and best practices have evolved, our focus has stayed the same:

Helping healthcare providers connect with more patients– ethically, strategically, and effectively. 

Our approach

Healthcare marketing isn’t just about getting more clicks – it’s about helping the right patients find the right care.

SEO

Technology-assisted, human-led

We use AI, automation, and data-driven insights to enhance marketing performance, but human strategy guides every decision.

Authority video

Marketing for the entire patient lifecycle

We design campaigns that support patients at every stage—from their first search to long-term loyalty.

Copywriting

AHPRA-compliant, ethical marketing

We know the regulations, challenges, and sensitivities of healthcare marketing. Every strategy we create is transparent, professional, and patient-focused.

Google Ads

Genuine care, real connection

We don’t believe in aggressive sales tactics or empty promises. We create marketing that feels authentic, approachable, and aligned with your practice’s values.

Meet the team

Simon

Company Director

Carolyn

Accounts Manager

John

Web Delivery Manager

Linda

Google Ads Lead

Cam

SEO Lead

Nathan

Digital Projects Manager

Matt

Senior SEO Specialist

Andrea

Senior Content and On-Page Specialist

Jarryd

SEO Specialist

Kylie

Client Services Coordinator

Ash

Google Ads Specialist

Chelsie

Google Ads Specialist

Jonathan

SEO Specialist

Neethu

SEO Specialist

Tom

SEO Specialist

Anna

SEO Specialist

Anne

SEO Specialist

Abi

SEO Specialist

Queeny

SEO Specialist

Rehan

SEO Specialist

Disura

WordPress & Hosting Support Coordinator

Glen

Web Developer

Bec

Copywriter

Join our team

We believe great work happens when people love what they do.

If you’re passionate about helping healthcare businesses grow, thrive in a fast-paced, strategic environment, and want to work with a team that values expertise, innovation, and integrity, we’d love to hear from you.

Work with practiceedge

Your practice deserves marketing that doesn’t just get you seen—it helps you build lasting patient relationships.

At practiceedge, we create strategies that connect you with the right patients, strengthen your reputation, and support sustainable growth.

Let’s build a marketing approach that works for your practice. We’d love to explore how we can support your goals. Book a call with our team today. 

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