Allied Health
Google Ads for Podiatrists
Ad campaigns that get new patients
Get noticed and reach your podiatry practice goals faster with Google Ads.
Drive Practice Growth With Google Ads
Connecting with potential patients when they need you most is more important now than ever. Today, people expect information to be at their fingertips and appointment bookings to be just as simple. Simply put: If you’re not at the top, you may as well be on the bottom.
At practiceedge, our team of medical Google Ads marketers specialise in crafting campaigns that support podiatry practices. With experience on campaigns for clinics of all sizes across Australia, we’re confident that we can optimise your success and maximise your return on investment.
To work with healthcare paid advertising specialists, look no further than practiceedge. We look forward to supporting your podiatry practice.
Get Instant Online ROI with a Tailored Google Ads Campaign
Paid Google Ads helped 33% of businesses in 2022 increase their brand awareness, making pay-per-click, or PPC ads especially important for growing businesses, no matter the industry. While businesses of all types use Google Ads to advertise and gain new clients, this paid advertising technique is crucial in podiatrist marketing. With online audiences today not having the time to trawl through pages of results, making sure you’re on top of the Google display network with your Google Ad is a digital marketing must-do.
Google Ads uses an auction system on a cost-per-click basis, where businesses only pay when users click on their ads. This allows for careful tracking of metrics like the click-through-rate and qualified leads, ultimately leading to an increase on return on investment. In a time-poor and choice-filled world, a Google Ad on the top of the search results page that takes potential patients straight to your landing page is worth its weight in gold.
Why Google Ads for Podiatrists?
Boost traffic tailored to your niche podiatry service and relevant keywords
Elevate your practice to a prominent position among podiatry practices in your location
Connect precisely with more patients and engage them with compelling content
Gain valuable insights into your performance with benefits that PPC campaigns provide such as ROI analysis
Rest assured your website visitors can trust you with your adherence to AHPRA regulations
See your podiatry clinic revenue soar with more patients
Communicate directly with an experienced team including a committed practiceedge campaign Ads manager based in Melbourne
Access our wealth of industry knowledge and decade-long track record of Google Ads success in helping podiatry clinics like yours find new leads
What our Ads Campaigns Include
Establishing Goals
Firstly, we’ll define what success looks like so we know the purpose of your ads.
Keyword Research
We’ll complete detailed research to understand the most relevant, high-volume keywords to target.
Identifying Your Target Audience
Next, we’ll become clear on exactly who you’re targeting as the ideal patient of your practice.
Budget Planning
At every stage, budget optimisation is our priority. We’ll aim to keep you ad spend as low as possible and your return on investment as high as possible.
Ad Creation
With support from our designers and content creators, we’ll build stunning ads that align with your practice branding and overall marketing goals.
Campaign Setup
One of our experienced Google Ads campaign managers will set up your campaign and ensure it is optimised for success.
Landing Page Optimisation
Your landing page is an important part of your Ads success. We will upgrade your landing page if needed.
Monitoring and Optimisation
Over the course of your campaign, we’ll continually monitor and refine for best performance.
Reporting and Analysis
Our team stay in touch regularly and provide easy-to-read reports with full transparency and open communication.
Your Google Ads for Podiatrists Questions Answered
Can you take over my current Google Ads marketing strategy?
Absolutely! Ensuring your campaign aligns with your objectives is crucial. With our team behind you, we’re here to make it happen! If your current campaign isn’t delivering the results you want, we have the expertise to elevate your position in Google’s search rankings. Our mission is simple: to optimise your ad spend through strategic paid ads, ensuring your podiatry practice stands out to your target audience and drives bookings for clinic appointments.
How can Google Ads help my podiatry practice?
Google Ads helps by giving podiatry practices the tools they need to connect with potential patients looking for foot and ankle care. But with that being said, it’s not your average digital advertising platform! Google Ads is all about understanding each podiatry practice’s unique needs, and as digital marketing experts for healthcare professionals, our approach is to tailor all Google Ads campaigns accordingly. With custom ad campaigns, target keywords, and ad copy optimised specifically for you, your click through rate could soon be through the roof. Whether you’re looking for more phone calls, online bookings, or to make your mark on Google Maps, this form of Google advertising is designed to catapult you up the search engine results page.
I don't understand all of the technical Google Ad terms. Can you help?
Understanding Google Ads doesn’t have to be as daunting as it may seem right now! Whether you want to know enough to get started or want to know every last detail of how it works, we can help. From terms like ad extensions and negative keywords to pay per click and conversion rate, our team is your Google search!
What's the difference between Google Adwords and Google Ads?
Google Adwords was the old name for Google Ads. It’s as simple as that!
Why do I need Google Ads as a podiatrist?
An online presence is great to have, but a simple website won’t cut it today. Google Ads is a useful tool for your podiatry clinic, and is designed to see your expected click through rate come true through paid advertisements. By using target keywords and pay per click ads that encourage people to visit your landing page, Google Ads puts your podiatry clinic in front of people immediately, putting you on the fast track to online visibility and success.
What are the outcomes of a Google Ads campaign for podiatrists?
What’s your goal? New patients? Expanding your practice to new suburbs? Increasing your team? A Google Ads campaign can do all of this and more, depending on what you’re looking for. With key metrics so you can see how your campaign is performing, the outcomes are laid out in front of you.
How does practiceedge do Google Ads for podiatrists?
With over a decade of experience in podiatrist marketing and marketing for other healthcare professionals, we’re well-versed in showcasing what you do and how you do it. By putting you at the top of the search results, people looking for a professional foot and ankle team will notice your podiatry clinic for all the right reasons. We focus on quality just as much as getting you on the first page, always adhering to AHPRA guidelines and using your preferred call to action.
How do you measure the success of my podiatrist Google Ads campaign?
We track your success through key performance indicators (KPIs) like your click-through rate, conversion rate, cost per conversion, return on investment, ad position, and more. With our eyes on your campaign, you can focus on providing your podiatry services knowing your podiatrist marketing is well taken care of.
Why practiceedge?
Motivated by Results
We do more research than just keyword research! Our digital marketing team gets to know you and your goals so we can use the most relevant keywords to find your success sooner.
Inspired by Innovation
Digital marketing evolves quickly, and we move with it. We keep up-to-date with everything Google Ads and Google search-related, and use the latest tools to keep you at the top of the search results page.
Driven by Data
Just like how your podiatry services rely on data to tell a story, so do we. We take your goal and see it as numbers to not only reach, but exceed.
Comprehensive Marketing Approach
We're a one-stop shop when it comes to marketing for your podiatry clinic. We also offer podiatry website design and podiatry SEO, covering all bases depending on your individual needs.
Google Reviews
- Josh Oakey
I came across PracticeEdge while working with a client on their marketing. On behalf of the client we reengaged the team at practicedge to rebuild the website into a sleek and responsive website. The team were very thorough and their processes were sound and allowed a smooth project. Thanks to all of the team for an enjoyable project.
- Greg Conlan
Building a new website that works is a difficult process. Simon, John and Kym at Practice Edge were tremendous. They will guide you through the process in a methodical and easy to understand manner taking your thoughts seriously while making sound recommendations along the way. Don't hesitate to take your web development to PE. Greg Conlan. Northcote Chiropractic Centre
- Nicholas Callanan
I am so happy I trusted Kylie and Simon at practiceedge with my website. The communication was excellent, the team made sure to explain all the steps that were needed to build a website and were always available to answer my questions. The site looks amazing and I am beyond satisfied with the quality of service. Thanks again team!
Ryan GaskettIt's been a fantastic experience working with the team at Practiceedge. Everyone is very friendly and professional to deal with. The website they have created for our business is fantastic, and we've really seen our business' presence grow online more and more each month. Couldn't be happier with their service!
- Angie Zerella
Practice Edge have been amazing from first contact to the final landing page they developed for me. I came to them after a terrible experience elsewhere and they have been a breath of fresh air. They are honest, transparent and extremely professional. I am so in love with my landing page it is beyond beautiful. I would highly recommend Practice Edge to anyone wanting a reliable, friendly and honest service with excellent communication!
Joshua CookIf you're lucky enough to connect with Cam or Sam at Practiceedge know you are in very good hands. Easily two of the most responsive, professional and reliable people I've ever had the pleasure to work with. Nothing is ever too difficult and the service from these two guys in particular is just outstanding.
- Thomas Crowhurst
PracticeEdge were great to work with and I would have no hesitation in recommending them to any clinician looking to improve their online presence. Five stars!
Hannah WellickThe team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!
- Brett Grant
It has been a pleasure being able to redesign and rebuild my website with Practiceedge. Coming up with the vision and the feel of our digital space was for me a daunting experience, however the team made it simple; process driven and an experience that not only met our needs, but in my view has exceeded it. For the first time in years we are starting to make headway into the digital world with clients booking in directly via our website. Very happy with the experience
beata dabrowskaHad an outstanding experience with Practice Edge in developing an updated website for my business, Boroondara Family Dentist. Practice Edge created and developed a sophisticated and modern website, as well as an easy-access platform for patients to access all our services. The team at Practice Edge were friendly, approachable and delivered on every request, would highly recommend!!
- Deborah Penglase
Terrific team very efficient and amazing copywriting. Highly recommend them to support and build your website
Alix JordanWe use PracticeEdge for website support and SEO, and I would be lost without them, Sam and the support team are just fantastic! They provide prompt, knowledgeable, and professional service with a smile. They quickly fix any issue I throw at them and give helpful recommendations. I highly recommend their services for all your website and SEO needs. Thank you PE for the outstanding support!
- Johnny Seng
Practice Edge has been exceptional! They catered to my needs, provided insights and advice and delivered everything on time. I am extremely happy of the design of my website, functional and simple :). I recommend practice edge to anyone who are looking to build a website and grow their clinic.
Melbourne StI used SEO and web developers in the past who I trusted and unfortunately were not able to get me very far. I have nothing but glowing recommendations for Simon and his team. I have found my practices and the services we can deliver had expanded and I wouldn't of been able to do it without him
Craft Your Google Ads Campaign to Reach Your Goals Sooner
Google Ads can unlock a world of opportunities for your podiatrist clinic. Whether you’re launching a practice, growing your team or expanding across multiple locations, we have the expertise and experience to craft a highly effective Google Ads campaign. To get started, contact our team at practiceedge today.