Allied Health

Google Ads for Podiatrists

Ad campaigns that get new patients

Get noticed and reach your podiatry practice goals faster with Google Ads.
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Drive Practice Growth With Google Ads

Connecting with potential patients when they need you most is more important now than ever.

Today, people expect information to be at their fingertips and appointment bookings to be just as simple. Simply put: If you’re not at the top, you may as well be on the bottom.

At practiceedge, our team of medical Google Ads marketers specialise in crafting campaigns that support podiatry practices. With experience on campaigns for clinics of all sizes across Australia, we’re confident that we can optimise your success and maximise your return on investment.

To work with healthcare paid advertising specialists, look no further than practiceedge. We look forward to supporting your podiatry practice.

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Get Instant Online ROI with a Tailored Google Ads Campaign

Podiatry Google Ads

Paid Google Ads helped 33% of businesses in 2022 increase their brand awareness, making pay-per-click, or PPC ads especially important for growing businesses, no matter the industry. While businesses of all types use Google Ads to advertise and gain new clients, this paid advertising technique is crucial in podiatrist marketing. With online audiences today not having the time to trawl through pages of results, making sure you’re on top of the Google display network with your Google Ad is a digital marketing must-do.

Google Ads uses an auction system on a cost-per-click basis, where businesses only pay when users click on their ads. This allows for careful tracking of metrics like the click-through-rate and qualified leads, ultimately leading to an increase on return on investment. In a time-poor and choice-filled world, a Google Ad on the top of the search results page that takes potential patients straight to your landing page is worth its weight in gold.

Why Google Ads for Podiatrists?

Boost traffic tailored to your niche podiatry service and relevant keywords

Elevate your practice to a prominent position among podiatry practices in your location

Connect precisely with more patients and engage them with compelling content

Gain valuable insights into your performance with benefits that PPC campaigns provide such as ROI analysis

Rest assured your website visitors can trust you with your adherence to AHPRA regulations

See your podiatry clinic revenue soar with more patients

Communicate directly with an experienced team including a committed practiceedge campaign Ads manager based in Melbourne

Access our wealth of industry knowledge and decade-long track record of Google Ads success in helping podiatry clinics like yours find new leads

Google Ads Video Resources

Our Google Ads for Podiatrists Results

Achieved Top 3 SERP rankings for Perth and local keywords for ‘Podiatrist’ searches.
The Foot Clinic Case Study
May 5, 2025
  • Google Ads, Google Ads Landing Pages, SEO, Website Design
  • Allied Health, Podiatrists

Find out what we did for The Foot Clinic

Conversions rose 72% over two months, with only a 51% spend increase and 12% cost reduction.
Muscle Joint Bone Case Study
April 15, 2025
  • Google Ads
  • Allied Health, Chiropractors, Exercise Physiologists, Osteopaths, Physiotherapists, Podiatrists

Find out what we did for Muscle Joint Bone

26.09% growth in organic sessions and 38.11% increase in conversions over a 12 month period.
OH Case Study
April 12, 2025
  • Copywriting, Google Ads, Google Ads Landing Pages, SEO, Website Design, Website Hosting
  • Allied Health, Exercise Physiologists, Physiotherapists, Podiatrists

Find out what we did for Optimise Health

What our Ads Campaigns Include

Establishing goals

Establishing Goals

Firstly, we’ll define what success looks like so we know the purpose of your ads.

Keyword research

Keyword Research

We’ll complete detailed research to understand the most relevant, high-volume keywords to target.

Identifying target audience

Identifying Your Target Audience

Next, we’ll become clear on exactly who you’re targeting as the ideal patient of your practice.

Budget planning

Budget Planning

At every stage, budget optimisation is our priority. We’ll aim to keep you ad spend as low as possible and your return on investment as high as possible.

Ad Creation

Ad Creation

With support from our designers and content creators, we’ll build stunning ads that align with your practice branding and overall marketing goals.

Campaign set up

Campaign Setup

One of our experienced Google Ads campaign managers will set up your campaign and ensure it is optimised for success.

Landing page optimisation

Landing Page Optimisation

Your landing page is an important part of your Ads success. We will upgrade your landing page if needed.

Monitoring and optimisation

Monitoring and Optimisation

Over the course of your campaign, we’ll continually monitor and refine for best performance.

Reporting and analysis

Reporting and Analysis

Our team stay in touch regularly and provide easy-to-read reports with full transparency and open communication.

Your Google Ads for Podiatrists Questions Answered

Absolutely! Ensuring your campaign aligns with your objectives is crucial. With our team behind you, we’re here to make it happen! If your current campaign isn’t delivering the results you want, we have the expertise to elevate your position in Google’s search rankings. Our mission is simple: to optimise your ad spend through strategic paid ads, ensuring your podiatry practice stands out to your target audience and drives bookings for clinic appointments.
Google Ads helps by giving podiatry practices the tools they need to connect with potential patients looking for foot and ankle care. But with that being said, it’s not your average digital advertising platform! Google Ads is all about understanding each podiatry practice’s unique needs, and as digital marketing experts for healthcare professionals, our approach is to tailor all Google Ads campaigns accordingly. With custom ad campaigns, target keywords, and ad copy optimised specifically for you, your click through rate could soon be through the roof. Whether you’re looking for more phone calls, online bookings, or to make your mark on Google Maps, this form of Google advertising is designed to catapult you up the search engine results page.
Understanding Google Ads doesn’t have to be as daunting as it may seem right now! Whether you want to know enough to get started or want to know every last detail of how it works, we can help. From terms like ad extensions and negative keywords to pay per click and conversion rate, our team is your Google search!
Google Adwords was the old name for Google Ads. It’s as simple as that!
An online presence is great to have, but a simple website won’t cut it today. Google Ads is a useful tool for your podiatry clinic, and is designed to see your expected click through rate come true through paid advertisements. By using target keywords and pay per click ads that encourage people to visit your landing page, Google Ads puts your podiatry clinic in front of people immediately, putting you on the fast track to online visibility and success.
What’s your goal? New patients? Expanding your practice to new suburbs? Increasing your team? A Google Ads campaign can do all of this and more, depending on what you’re looking for. With key metrics so you can see how your campaign is performing, the outcomes are laid out in front of you.
With over a decade of experience in podiatrist marketing and marketing for other healthcare professionals, we’re well-versed in showcasing what you do and how you do it. By putting you at the top of the search results, people looking for a professional foot and ankle team will notice your podiatry clinic for all the right reasons. We focus on quality just as much as getting you on the first page, always adhering to AHPRA guidelines and using your preferred call to action.
We track your success through key performance indicators (KPIs) like your click-through rate, conversion rate, cost per conversion, return on investment, ad position, and more. With our eyes on your campaign, you can focus on providing your podiatry services knowing your podiatrist marketing is well taken care of.

Why practiceedge?

Motivated by Results

Motivated by Results

We do more research than just keyword research! Our digital marketing team gets to know you and your goals so we can use the most relevant keywords to find your success sooner.

Inspired by Innovation

Inspired by Innovation

Digital marketing evolves quickly, and we move with it. We keep up-to-date with everything Google Ads and Google search-related, and use the latest tools to keep you at the top of the search results page.

Driven by Data

Driven by Data

Just like how your podiatry services rely on data to tell a story, so do we. We take your goal and see it as numbers to not only reach, but exceed.

Comprehensive Marketing Approach

Comprehensive Marketing Approach

We're a one-stop shop when it comes to marketing for your podiatry clinic. We also offer podiatry website design and podiatry SEO, covering all bases depending on your individual needs.

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Craft Your Google Ads Campaign to Reach Your Goals Sooner

Google Ads can unlock a world of opportunities for your podiatrist clinic.

Whether you’re launching a practice, growing your team or expanding across multiple locations, we have the expertise and experience to craft a highly effective Google Ads campaign. To get started, contact our team at practiceedge today.
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