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Why it Is Important to Claim Your Google My Business Profile
A Google My Business Profile is a powerful online tool that showcases your business details to customers. Ensure you claim your Google Business Profile and utilise the free platform as a part of your digital marketing strategy. What Is Google My Business? A Google My...
From Then to Now: Reflecting on the Growth of practiceedge
As we enter 2021, our 12th year of business, we reflect on our journey from then to now. Over the years, our team has grown, our office has changed, and our client list has expanded. In this email, we recap our story and re-introduce our team.
Boost your Conversions: Why you Need a Strong Call to Action
Transforming website visitors into customers- the importance of Call to Actions and how to ensure your website is designed to maximise conversions. A Call to Action (CTA) is the key ingredient to successful marketing - motivating your audience to take that leap into...
Getting the Most From your Website Support Package – How to Save Time and Money!
You’ve signed up for a website care plan – congratulations! You’ve taken an important step in ensuring the security, functionality and usability of your website. Below, we outline the key aspects of website maintenance you must be aware of, revealing how to maximise...
Google Q&A – What Is It, and How Can It Help my Business?
You may have heard that having a Google Business profile is one of the best ways to be maximise your local presence online, in fact, you likely already have one set up. Did you know though, that your GMB (Google My Business) comes with a full range of features and...
The Most Important Free Google Service You Should be Using
Are you utilising all the resources designed to boost your online presence? Did you know that some of these programs and platforms are free? Below, we discuss Google My Business profiles, explaining why you should have one, and how to maximise its effectiveness....
How to Beat Your Competition With SEO
Are you being outranked or losing new customers to your local competitors? Our expert SEO Team has compiled this list of proven strategies to help you beat your competition and maintain a strong organic presence. Do you want to beat your local competitors with an...
Your Business Brand – Why Authenticity Matters
In an age where people are becoming increasingly tech savvy, the idea that customers don’t know when they’re being lied to is a common fallacy – this is especially true when it comes to advertising. Peoples ‘BS’ detectors are already running high – and a surefire way...
8 Reasons to Host With practiceedge
At practiceedge, we only host reputable websites and have a deep understanding of the type of content that the websites on our platform publish. Sadly, hosting is generally an overlooked feature during the website development process but is critically important to get...
Setting Up Your Business Email on Your Computer or Phone
Often setting up your email can be daunting and confusing- a common problem shared by many of our clients. Below, we outline the tips and solutions to assist you to set up your business email on your computer and phone.Non-Domain Email Accounts: E-mail addresses that...
Security Basics: 5 Tips for Staying Safe Online
In recent years the internet has become an increasingly dangerous place due to the presence of malware, viruses, phishing e-mails and online predators which are only increasing day by day. Below, we outline 5 things every person and business should do to stay safe...
Facebook, Instagram, LinkedIn? How to Know If Social Media Is Right for Your Business
With the rise of social media, more and more companies are creating accounts and interacting with their customers – but how do you know if social media is right for your business? Below, we answer your most requested social media questions including what platforms to...
Designing your Website for Business Success
Is your website built for success? Does it convert customers, not just attract them? Is it mobile responsive and user-friendly? Building an excellent website now requires more than design. Below we have listed 8 must-have features for a successful website. Feeling a...
5 New Patient Offers That Work in 2021
Introductory offers for new patients are a great way to attract customers online quickly and can be an effective marketing tool to gain quick traction on your competitors. They can achieve great results with your SEO and even faster results when worked into a...
Marketing Funnels Explained
You might think you’ve never heard of a marketing funnel before – but chances are, you’ve probably seen one (or even use one right now). Below, we explain what a marketing funnel is, and why your business may benefit from implementing one. The tried-and-true marketing...