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When, How and Why Should You Update Your Website?
Website maintenance tasks are an important part of online security and performance. Below, we outline what you need to do to keep your website up to date, and how often you should complete it. We all know the importance of having a professional, well designed business...
Digital Marketing Trends: Spotlight on Authority Video
The digital marketing landscape is constantly evolving. While some trends come and go, others become an integral part of the online world. The demand for video content has never been greater, and businesses are adapting by producing and distributing custom video...
A Beginners Guide: How to Build a Facebook Page for Your Business
Have you thought about starting a Facebook page for your business but getting started seems daunting? This article will serve as a walkthrough guide to helping you setup and manage your Facebook Business page. What Is a Facebook Page? A Facebook page is a separate...
Beware of These SEO Marketing Scare Tactics
In today’s world of legal solicitations from online marketers, we’ve become all too used to scare tactics replacing qualified sales strategy. With many self-titled “SEO Experts” popping up, offering guaranteed rankings and making incredible promises, offers that sound...
A Beginner’s Overview of WordPress for Business
If you currently have a business website, or you’ve ever considered building one, chances are you’ve come across WordPress. Often recommended for its flexibility, user friendly interface and the fact that the core software itself is free, WordPress is an ideal choice...
Managing Poor Google Reviews – 5 Steps to Deal With Negative Feedback
A recent survey found that 85% of online consumers trust reviews as much as a personal recommendation from their friends. With your Google My Business listing being a critical factor to help finding new customers, effectively managing poor Google reviews may have a...
The Worst SEO Advice and How to Offset It
Executing a successful SEO campaign that outranks your competitors can be challenging. There are many lies, half-truths, and frequent advice that appear correct, that will actually harm your SEO campaign. Numerous misapprehensions regarding SEO are spreading around...
5 tips for Making the Most of Your WordPress Website
Setting up a brand-new website for your business can seem like a daunting task. With so many options available it can be difficult to know where to start, especially if technology and design are not your strong points. Below, we outline how to make the most of your...
Understanding Your practiceedge Care Plan Report
A care plan is an important aspect of your ongoing website maintenance and security. practiceedge offer care plans to suit all websites and budgets, regulalry performing necessary tasks like back-ups and security scans so you don’t have to! Below, we outline how to...
Promoting Your Business With a LinkedIn Company Page
LinkedIn is one of the most popular social platforms today, but with many people still not knowing how it really works or the benefits of using it for their business, there’s a lot to be gained if you do. Below, we take you through the simple set-up tips to create...
Common Problems with Cheap Web Hosting: 6 Ways It Affects Your Business
Cheap or unreliable website hosting can adversely affect website performance, leading to negative consequences for your business. Below we explain the 6 most common issues experienced on websites with unreliable hosting, highlighting the importance of investing in a...
Why it Is Important to Claim Your Google My Business Profile
A Google My Business Profile is a powerful online tool that showcases your business details to customers. Ensure you claim your Google Business Profile and utilise the free platform as a part of your digital marketing strategy. What Is Google My Business? A Google My...
From Then to Now: Reflecting on the Growth of practiceedge
As we enter 2021, our 12th year of business, we reflect on our journey from then to now. Over the years, our team has grown, our office has changed, and our client list has expanded. In this email, we recap our story and re-introduce our team.
Boost your Conversions: Why you Need a Strong Call to Action
Transforming website visitors into customers- the importance of Call to Actions and how to ensure your website is designed to maximise conversions. A Call to Action (CTA) is the key ingredient to successful marketing - motivating your audience to take that leap into...
Getting the Most From your Website Support Package – How to Save Time and Money!
You’ve signed up for a website care plan – congratulations! You’ve taken an important step in ensuring the security, functionality and usability of your website. Below, we outline the key aspects of website maintenance you must be aware of, revealing how to maximise...