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Practice Edge Feature Blog Archive

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New Client Acquisition: A Comprehensive Analysis of the Pros and Cons of Healthcare Marketing Strategies

Introduction As an Australian healthcare practitioner, standing out amongst your peers isn’t just about offering stellar services; it’s also about strategically positioning your practice in

December 7, 2023

Mastering Patient Reach: practiceedge’s Strategic Search Solutions in Healthcare

Connect with New and Existing Patients The shift towards digital engagement in healthcare has revolutionised how providers connect with new and existing patients. practiceedge has

December 6, 2023

The Importance of In-depth SEO Due Diligence: Understanding the “Competitive Gap”

Search Engine Optimisation (SEO) is often considered a cornerstone of online success, helping to drive consistent new patient acquisition. However, the approach to SEO can

December 5, 2023

Massively Boost Your New Patient Leads by Enhancing Your Digital Trust

Converting digital visitors into loyal patients The process of acquiring new patients has transitioned significantly from traditional word-of-mouth referrals to digital engagements. For healthcare professionals

December 4, 2023

Mastering the Review Funnel in Healthcare: Enhancing Reputation and Trust

Introduction Patient reviews are more than just comments; they’re a powerful reflection of your practice’s quality of care and service. Implementing a well-managed review funnel

December 3, 2023

Google Reviews for Healthcare Providers in Australia: Navigating AHPRA Guidelines with Professionalism

What Are Google Reviews and Why Are They Important? Google Reviews are public evaluations that individuals leave directly on a business’s Google Business Profile. These

December 2, 2023

Crafting a Robust Backlink Profile for Australian Healthcare Providers: Strategies for Quality and Compliance

The quality of your backlink profile is as significant as the services you offer. For Australian healthcare providers, navigating the acquisition of high-quality backlinks requires

December 1, 2023

The Synergy of Database Marketing in Healthcare: SMS, Email, and Beyond

Database marketing presents an avenue to maintain patient engagement, promote services, and ensure ongoing patient care. Here’s a comprehensive look at the multifaceted approach of

November 30, 2023

Record Keepers Are Record Breakers: Mastering Website Analytics for Accurate Patient Acquisition

The adage “Record keepers are record breakers” resonates profoundly when considering healthcare digital marketing. Comprehensive data collection and analysis are pivotal for practices aiming to

November 29, 2023

Digital Trust Self-Assessment Checklist for Healthcare Professionals

Evaluate your practice’s digital trustworthiness and discover how you can strengthen your online patient relationships. Evaluate your practice’s digital trustworthiness and discover how you can

November 27, 2023

Navigating the Digital Marketing Landscape with AHPRA Compliance: A Must for Australian Healthcare Providers

Maintainng compliance with the Australian Health Practitioner Regulation Agency (AHPRA) guidelines is not just a legal necessity—it’s an ethical cornerstone. For healthcare providers looking to

November 26, 2023

Crafting a healthcare focused content strategy

Mastering Content Marketing: Boosting SEO Through Topical Relevance and Strategic Linking

Content marketing has emerged as one of the most effective strategies for enhancing search engine optimisation (SEO). Yet not all content is created equal. The

November 25, 2023

Claim Your GMB

Google Business Profile: The Cornerstone of Local SEO Campaigns

Local search engine optimisation (SEO) is vital for any business aiming to capture the attention of a local audience. At the heart of local SEO

November 24, 2023

Landing pages that convert

Dissecting a High-Converting Google Ads Landing Page for Healthcare Providers

For healthcare providers looking to capitalise on Google Ads, the landing page is where the patient journey may begin or end. The anatomy of a

November 23, 2023

The Dynamics of Search Visibility in Australian Healthcare Marketing: From Position 1 to 10

In digital marketing, especially when focusing on the Australian healthcare sector, the placement of a website in search engine results is of utmost importance. The

November 19, 2023

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Mastering Medical Marketing in 2023

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A Complete Guide to Effective Healthcare Digital Marketing In 2023

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The Complete Guide To Google My Business

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The Anatomy Of A High-Converting New Patient Landing Page

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How To Measure Whether Your SEO Is Actually Working

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