Search Engine Optimisation for Healthcare

Reach more new patients online with a strategic SEO campaign

SEO For Healthcare

Search Engine Optimisation for Healthcare

Reach more new patients online with a strategic SEO campaign

SEO For Healthcare

Get Found Online

Boost Rankings. Increase Traffic.
Book More New Patients.

There’s no denying that new patients are the lifeblood of any healthcare practice. But before any new patients can book with your practice online, they must be able to find you first! Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.

Get Found Online

Boost Rankings. Increase Traffic.
Book More New Patients.

There’s no denying that new patients are the lifeblood of any healthcare practice. But before any new patients can book with your practice online, they must be able to find you first! Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.

Specialised Strategies for Tangible Results

At practiceedge, we use SEO as a tool to expand your online presence and increase your revenue. Our team of Melbourne-based SEO specialists will work to offer more than just a service. Instead, our focus is on delivering tangible results that mean significant changes to your bottom line. We’ve been generating results for over a decade, and we know what it takes to help a healthcare practice like yours become number one on Google, in your local area, and in your industry.

Healthcare Search Engine Optimisation

Specialised Strategies for Tangible Results

At practiceedge, we use SEO as a tool to expand your online presence and increase your revenue. Our team of Melbourne-based SEO specialists will work to offer more than just a service. Instead, our focus is on delivering tangible results that mean significant changes to your bottom line. We’ve been generating results for over a decade, and we know what it takes to help a healthcare practice like yours become number one on Google, in your local area, and in your industry.
SEO for Medical Professionals

Why practiceedge?

The practiceedge SEO Difference

Rank on Google for your primary keywords and dominate the local search area

Stand out as a well-recognised business in your industry and location

Attract the right patients to your site and engage them with quality content

Understand your progress and results with premium tracking and ROI reporting

Remain professional and AHPRA compliant

Experience reliable new patient numbers and watch your practice revenue grow

Correspond with a dedicated, Melbourne-based campaign manager

Benefit from our industry expertise and decade of SEO results

What Do We Do?

SEO Delivered Differently

We know that there is no one-size-fits-all approach to marketing. That’s why we offer tailored SEO packages to suit whatever stage your healthcare business is at.

SEO Sprints

A short and targeted service that boosts a specific area of your SEO. We identify exactly what your campaign needs and deliver it.

Managed SEO

A comprehensive and holistic approach that ensures all areas of SEO have been addressed for optimal results.

What is the Right SEO Strategy for You?

To figure out what your healthcare business needs, we’ll complete a comprehensive Competitor Positioning Analysis. Here’s what you’ll learn:

Understand where you rank, and most importantly why

Find out exactly how your website is performing with detailed performance analytics

Identify gaps between your business and your top-performing competitors

Learn what’s required to outperform your competition

Develop an actionable set of tasks to drive online success

Using our proprietary software, we’ll crawl the web and compare your site against the best-performing healthcare businesses in your specialisation.

Stop the guesswork. Trust the data.

Download Your Free Resource

A Complete Guide to Effective Healthcare Digital Marketing In 2022

If you’re looking to give your practice the online edge, this guide is for you! Download your copy today to learn our 3 step approach to attract, engage, and convert more new patients online.
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Why work with us?

Why practiceedge?

Motivated by Results

Our success is measured by your return on investment. We’ll work to understand your goals, then craft a tailored campaign to help you achieve them.

Inspired by Innovation

We’re constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team use industry-leading techniques and a proven approach.

Driven by Data

At practiceedge, we love data and analytics- numbers don’t lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign.

FAQs

Your Questions Answered

Search Engine Optimisation (SEO) is a digital marketing service that optimises your visibility in the SERP (search engine results page). SEO targets specific keywords, meaning you attract users searching for particular terms related to your business, increasing the volume and relevancy of your website traffic. In everyday language, this means that when someone searches Google for a practitioner or practice in your location – they’ll see you first!

At practiceedge, we use numerous statistics and measures to report SEO performance. These include website rankings, website traffic, conversions and more. In the healthcare are medical industry, success is usually measured by new patients. SEO can also increase your brand awareness, industry authority, and online presence.

The cost of your SEO campaign depends on your unique marketing requirements. You can schedule a call with us to learn more about pricing.

SEO results are earned, not bought. It can take three to six months to see results. After the initial boost, we maintain and continuously enhance your campaign to ensure it continues to perform as your business grows.

Google Ads are a form of PPC (pay-per-click) marketing; this means that you pay Google every time someone clicks on your Ad. While Google Ads will get you on page 1 faster, SEO is a longer-term, more cost-effective approach that focuses on organic results. SEO and Google Ads can also be used together to achieve a comprehensive overall marketing plan for your business. Learn more about Google Ads management.

You will receive a comprehensive monthly SEO report as well as regular communication from your Campaign Manager. We work transparently and collaboratively with our clients and are available to meet in-person or communicate via phone or email.

We understand the unique online requirements of digital marketing for healthcare clinics and can work efficiently and transparently to deliver results. We have been producing exceptional results for over ten years; view our portfolio or case studies.

Yes. We have an in-house team of graphics designers, web developers and project managers who can build a visually engaging and functional website for your business. Learn more about website design.

If you’re looking for a comprehensive program to take your online marketing to the next level, then explore our healthcare marketing package: The Edge.

Start Your Journey

Book a Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Healthcare SEO