SEO Melbourne
5 essential steps

for seo success


Search engine optimisation (SEO) is the systematic approach to obtaining a high-ranking position in the search results page of a search engine (SERP).

This is achieved by a combination of strategies, techniques and tactics used to increase the number of visitors to your website.

In this current online climate, people “Google” everything, from finding a local chiropractor to the best time of year to plant tomatoes. “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” (

Are you being lost in Google?

More than ever, we are accustomed to instantaneous results. When browsing for information online, the vast majority of users will not scroll past page one of the search results. Sadly, this means that if you aren’t on page one, you simply won’t be seen.

But, it gets worse…

For some businesses, page one isn’t even good enough…they need position one!  When you consider that position one will generate 70% of search traffic, position two half of that and position three, half of that again, you start to realise that when it comes to search engine presence you need to be as high as practicably possible!


Page one… how do we do it?

A question we are often asked is how can we make your website #1 when so many others are vying for the same position? In a nutshell it comes down to, two core elements…authority and relevance.

Authority – this relates to the quality of the 3rd party websites pointing to your site. The more quality sites your have linking (recommending you), the higher you rank.

Relevance – your site must be relevant to the terms that clients are using to identify you.

In order to out-rank your competition we carefully research your services and products, analyse historical Google data as well as your current linking profile and then develop a comprehensive plan to boost your ranking. Of course, we also thoroughly analyse your competition and gain tremendous insight into their online strategies and use this for your advantage!


Your custom designed campaign.

Whilst many of the strategies we use to achieve high page one rankings are universal, there’s always a degree of variance between businesses. This is a good thing…rest assured that we’ll craft an online marketing strategy that is customised to suit your business. If necessary we can also utilise paid search and Facebook to attract a larger audience.

practiceedge are proud to say that we have a strong history of getting our clients on page one– we invite you to contact us to today and we will gladly explain how we can achieve an online edge for your business!


Your custom designed campaign.


A tried and tested strategy that works!

practiceedge specialise in search engine optimisation (SEO) and have created successful campaigns for clients all across Australia as well as many international locations.

Some of our specialities include small businesses, tradies and the healthcare sector including; podiatrists, osteopaths, chiropractors, dentists, physiotherapists and medical professionals.

We apply our core strategy to your business and then carefully tailor this to meet the needs of your business.

Our strategy is proven. It generates fast and most importantly safe results.

give your business
the online edge