Medical SEO for Healthcare Practitioners in Australia

Helping healthcare and medical professionals reach and retain more patients through strategic SEO campaigns

SEO For Healthcare

Attract More Patients and Elevate Your Medical Practice's Online Presence

Comprehensive Healthcare SEO Strategies

New patients are the lifeblood of any healthcare practice – this is an irrefutable fact! However, countless providers of medical services are struggling to attract the right audience. If you’re on the hunt for medical SEO support, chances are you’re struggling with the same problems that countless other medical practices and professionals in the healthcare industry are facing. When the world of modern digital marketing has become so intricate and complicated, how can you get your healthcare websites seen? If you can’t even get eyes on your pages, how can you bring in new customers?

As a healthcare professional, your job is to provide the best quality of care possible. Navigating the world of search engine optimisation, which can optimise your website to increase Google rankings, is going to demand an unfair portion of your time. Without an effective SEO strategy, increasing your website traffic and generating conversations is essentially impossible. Fortunately – we have a solution.

Get Found Online

Boost Rankings. Increase Traffic.
Book More New Patients.

There’s no denying that new patients are the lifeblood of any healthcare practice. But before any new patients can book with your practice online, they must be able to find you first! Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.

Specialised Healthcare SEO Strategies for Tangible Results

At practiceedge, we use SEO as a tool to expand your online presence and increase your revenue. Our team of Melbourne-based SEO specialists will work to offer more than just a service. Instead, our focus is on delivering tangible results that mean significant changes to your bottom line. We’ve been generating results for over a decade, and we know what it takes to help a healthcare practice like yours become number one on Google, in your local area, and in your industry.  

While you take care of your practice, we’ll handle the generation of new patients. Taking into consideration all the search engine ranking factors, we will be able to utilise local SEO, keyword research, organic search results, and the generation of high-quality content to get your website climbing the results pages across all major search engines.

Healthcare Search Engine Optimisation

Specialised Healthcare SEO Strategies for Tangible Results

At practiceedge, we use SEO as a tool to expand your online presence and increase your revenue. Our team of Melbourne-based SEO specialists will work to offer more than just a service. Instead, our focus is on delivering tangible results that mean significant changes to your bottom line. We’ve been generating results for over a decade, and we know what it takes to help a healthcare practice like yours become number one on Google, in your local area, and in your industry.

Supporting Your Healthcare Business With Our Proven Medical SEO Process

By partnering with practiceedge, you give yourself the opportunity to benefit from years of experience in the digital marketing industry. With over a decade of working with healthcare industries, we have learned how to get websites seen by potential patients and how to use medical SEO to effectively promote health services. Ready to learn more about how our medical SEO services can help you find more patients online? Here’s a simple outline of our process and techniques. 

Local SEO Strategies

Our local LEO strategies are designed to help your business page get found by potential patients in your local area. These services will include creating local suburb landing pages, Google Profile management, and local link building to get your medical practice on appropriate directory listings.

On-Page Optimisation

If you want your website to climb the rankings, then the site itself needs to be targeting the unique ways that your patients search for services. Using meta tags, image optimisation, and interlinking, we will optimise your site to rank for important keywords.

Off-Page Techniques

To get your medical practice website ranking highly, you need to build trust and authority within search engine algorithms. practiceedge can help you achieve this by utilising industry-relevant link building and citation building strategies.

Content

practiceedge wants to boost the EEAT (experience, expertise, authoritativeness, and trustworthiness) ranking of your website. This is especially crucial for businesses in the healthcare industry, who need to make use of YMYL (your money or your life) marketing to establish the real-world effects of their work. We will supply AHPRA-compliant content, making use of target keywords, and attracting patients with ongoing content marketing. This may include blogs or other ongoing content strategies.

Technical SEO

Medical SEO doesn’t only rely on keywords and content. The practiceedge team will also be able to target the technical aspect of search engine optimisation. To do this, we will work on your site speed and mobile responsiveness, and optimise your website to be crawled by Google.

User Experience and CRO

Your website needs to be optimised to provide the best user experience possible. By enhancing the user experience of your website, we will boost engagement with your business and ultimately increase the conversion rate of traffic to customers.

Who We Serve

SEO for Doctors

Doctors

Help your patients access quality medical care at your practice with our Doctor SEO.

SEO for Physiotherapists

Physios

Physiotherapy SEO can elevate your practice to page one, making it easier to acquire new patients online.

Osteos and Chiros

SEO for osteopaths and SEO for chiropractors works to increase the traffic, rankings, and conversions for your osteo or chiro clinic.

SEO for Podiatrists

Podiatrists

Want to achieve organic success online? With our podiatry SEO packages, you can.

SEO for Dentists

Dentists

As specialists in Dental SEO, our campaign will help you find new dental patients on Google.

Psychology SEO

Psychologists

Position your psychology practice as the local leader with SEO for psychologists.

Ready to be seen by more potential patients?

Work with Australia’s healthcare SEO experts.

SEO for Medical Professionals

Why practiceedge?

The practiceedge SEO Difference

Rank on Google for your primary keywords and dominate the local search area

Stand out as a well-recognised business in your industry and location

Attract the right patients to your site and engage them with quality content

Understand your progress and results with premium tracking and ROI reporting

Remain professional and AHPRA compliant

Experience reliable new patient numbers and watch your practice revenue grow

Correspond with a dedicated, Melbourne-based campaign manager

Benefit from our industry expertise and decade of SEO results

What Do We Do?

Medical SEO Delivered Differently

We know that there is no one-size-fits-all approach to marketing. That’s why we offer tailored medical SEO packages to suit whatever stage your healthcare business is at.

SEO Sprints

A short and targeted service that boosts a specific area of your healthcare or medical SEO. We identify exactly what your campaign needs and deliver it.

Managed SEO

A comprehensive and holistic approach that ensures all areas of SEO have been addressed for optimal results

eCommerce SEO

Helping online stores increase revenue while reducing advertising costs with targeted E-commerce SEO campaigns.

What is the Right SEO Strategy for You?

Our healthcare SEO services are customisable to suit the unique specifics of your business. We want to see your medical practice website popping up with just one Google search, but there are many ways to make that happen. To figure out what your healthcare business needs, we’ll complete a comprehensive Competitor Positioning Analysis. Here’s what you’ll learn:

Understand where you rank, and most importantly why

Find out exactly how your website is performing with detailed performance analytics

Identify gaps between your business and your top-performing competitors in SEO rankings

Learn what's required to outperform your competition across search engines

Develop an actionable set of tasks to drive online success through medical SEO

Using our proprietary software, we’ll crawl the web and compare your site against the best-performing healthcare businesses in your area.

Stop the guesswork. Trust the data.

Download Your Free Resource

A Complete Guide to Effective Healthcare Digital Marketing In 2024

If you’re looking to give your practice the online edge, this guide is for you! Download your copy today to learn our 3 step approach to attract, engage, and convert more new patients online.
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Case Studies

Proven SEO Results

Why work with us?

Why practiceedge?

Motivated by Results

Our success is measured by your return on investment. We'll work to understand your goals and then craft a tailored campaign to help you achieve them. When you partner with practiceedge, you receive personalised healthcare SEO support uniquely designed to benefit your medical website and its target audience.

Inspired by Innovation

We're constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team uses industry-leading techniques and a proven approach to provide the most updated and effective SEO for medical professionals.

Driven by Data

At practiceedge, we love data and analytics- numbers don't lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign. We carefully track your search results and ranking to ensure the best possible outcomes from your medical website SEO.

Your Search Engine Optimisation for Healthcare Questions Answered

Search Engine Optimisation (SEO) is a digital marketing service that optimises your practice’s visibility in the SERP (search engine results page). Healthcare SEO targets specific keywords, meaning you attract potential patients searching for particular terms related to your services, increasing the volume and relevancy of your website traffic. In everyday language, this means that when someone searches Google for a practitioner or practice in your location – they’ll see you first!

At practiceedge, we use numerous statistics and measures to report SEO performance. These include website rankings, website traffic, conversions and more. In the healthcare are medical industry, success is usually measured by new patients. SEO can also increase your brand awareness, industry authority, and online presence.

The cost of your SEO campaign depends on your unique marketing requirements. You can schedule a call with us to learn more about pricing.

SEO results are earned, not bought. It can take three to six months to see results. After the initial boost, we maintain and continuously enhance your campaign to ensure it continues to perform as your business grows.

Google Ads are a form of PPC (pay-per-click) marketing; this means that you pay Google every time someone clicks on your Ad. While Google Ads will get you on page 1 faster, SEO is a longer-term, more cost-effective approach that focuses on organic results. SEO and Google Ads can also be used together to achieve a comprehensive overall marketing plan for your business. Learn more about Google Ads management.

You will receive a comprehensive monthly SEO report as well as regular communication from your Campaign Manager. We work transparently and collaboratively with our clients and are available to meet in-person or communicate via phone or email.

We understand the unique online requirements of digital marketing for healthcare clinics and can work efficiently and transparently to deliver results. We have been producing exceptional results for over ten years; view our portfolio or case studies.

Yes. We have an in-house team of graphics designers, web developers and project managers who can build a visually engaging and functional website for your business. Learn more about website design.

If you’re looking for a comprehensive program to take your online marketing to the next level, then explore our healthcare marketing package: The Edge.

Start Your Journey

Book a Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Healthcare SEO

Free eBook

Mastering Medical Marketing in 2024

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Free eBook

A Complete Guide to Effective Healthcare Digital Marketing In 2024

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Free eBook

The Complete Guide To Google My Business

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Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

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Free eBook

How To Measure Whether Your SEO Is Actually Working

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