Medical SEO for Healthcare Practitioners in Australia
Helping healthcare and medical professionals reach and retain more patients through strategic SEO campaigns
Attract More Patients and Elevate Your Medical Practice's Online Presence
Comprehensive Healthcare SEO Strategies
New patients are the lifeblood of any healthcare practice – this is an irrefutable fact! However, countless providers of medical services are struggling to attract the right audience. If you’re on the hunt for medical SEO support, chances are you’re struggling with the same problems that countless other medical practices and professionals in the healthcare industry are facing. When the world of modern digital marketing has become so intricate and complicated, how can you get your healthcare websites seen? If you can’t even get eyes on your pages, how can you bring in new customers?
As a healthcare professional, your job is to provide the best quality of care possible. Navigating the world of search engine optimisation, which can optimise your website to increase Google rankings, is going to demand an unfair portion of your time. Without an effective SEO strategy, increasing your website traffic and generating conversations is essentially impossible. Fortunately – we have a solution.
Get Found Online
Boost Rankings. Increase Traffic.
Book More New Patients.
There’s no denying that new patients are the lifeblood of any healthcare practice. But before any new patients can book with your practice online, they must be able to find you first! Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.
Specialised Healthcare SEO Strategies for Tangible Results
At practiceedge, we use SEO as a tool to expand your online presence and increase your revenue. Our team of Melbourne-based SEO specialists will work to offer more than just a service. Instead, our focus is on delivering tangible results that mean significant changes to your bottom line. We’ve been generating results for over a decade, and we know what it takes to help a healthcare practice like yours become number one on Google, in your local area, and in your industry.
While you take care of your practice, we’ll handle the generation of new patients. Taking into consideration all the search engine ranking factors, we will be able to utilise local SEO, keyword research, organic search results, and the generation of high-quality content to get your website climbing the results pages across all major search engines.
Specialised Strategies for Tangible Results
Supporting Your Healthcare Business With Our Proven Medical SEO Process
By partnering with practiceedge, you give yourself the opportunity to benefit from years of experience in the digital marketing industry. With over a decade of working with healthcare industries, we have learned how to get websites seen by potential patients and how to use medical SEO to effectively promote health services. Ready to learn more about how our medical SEO services can help you find more patients online? Here’s a simple outline of our process and techniques.
Local SEO Strategies
Our local LEO strategies are designed to help your business page get found by potential patients in your local area. These services will include creating local suburb landing pages, Google Profile management, and local link building to get your medical practice on appropriate directory listings.
If you want your website to climb the rankings, then the site itself needs to be targeting the unique ways that your patients search for services. Using meta tags, image optimisation, and interlinking, we will optimise your site to rank for important keywords.
To get your medical practice website ranking highly, you need to build trust and authority within search engine algorithms. practiceedge can help you achieve this by utilising industry-relevant link building and citation building strategies.
practiceedge wants to boost the EEAT (experience, expertise, authoritativeness, and trustworthiness) ranking of your website. This is especially crucial for businesses in the healthcare industry, who need to make use of YMYL (your money or your life) marketing to establish the real-world effects of their work. We will supply AHPRA-compliant content, making use of target keywords, and attracting patients with ongoing content marketing. This may include blogs or other ongoing content strategies.
Medical SEO doesn’t only rely on keywords and content. The practiceedge team will also be able to target the technical aspect of search engine optimisation. To do this, we will work on your site speed and mobile responsiveness, and optimise your website to be crawled by Google.
User Experience and CRO
Your website needs to be optimised to provide the best user experience possible. By enhancing the user experience of your website, we will boost engagement with your business and ultimately increase the conversion rate of traffic to customers.
Who We Serve
Ready to be seen by more potential patients?
Work with Australia’s healthcare SEO experts.
The practiceedge SEO Difference
What Do We Do?
Medical SEO Delivered Differently
We know that there is no one-size-fits-all approach to marketing. That’s why we offer tailored medical SEO packages to suit whatever stage your healthcare business is at.
A short and targeted service that boosts a specific area of your healthcare or medical SEO. We identify exactly what your campaign needs and deliver it.
A comprehensive and holistic approach that ensures all areas of SEO have been addressed for optimal results
What is the Right SEO Strategy for You?
Our healthcare SEO services are customisable to suit the unique specifics of your business. We want to see your medical practice website popping up with just one Google search, but there are many ways to make that happen. To figure out what your healthcare business needs, we’ll complete a comprehensive Competitor Positioning Analysis. Here’s what you’ll learn:
Using our proprietary software, we’ll crawl the web and compare your site against the best-performing healthcare businesses in your area.
Stop the guesswork. Trust the data.
Download Your Free Resource
A Complete Guide to Effective Healthcare Digital Marketing In 2023
Why work with us?
Motivated by Results
Our success is measured by your return on investment. We'll work to understand your goals and then craft a tailored campaign to help you achieve them. When you partner with practiceedge, you receive personalised healthcare SEO support uniquely designed to benefit your medical website and its target audience.
Inspired by Innovation
We're constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team uses industry-leading techniques and a proven approach to provide the most updated and effective SEO for medical professionals.
Driven by Data
At practiceedge, we love data and analytics- numbers don't lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign. We carefully track your search results and ranking to ensure the best possible outcomes from your medical website SEO.
Your Search Engine Optimisation for Healthcare Questions Answered
Search Engine Optimisation (SEO) is a digital marketing service that optimises your practice’s visibility in the SERP (search engine results page). Healthcare SEO targets specific keywords, meaning you attract potential patients searching for particular terms related to your services, increasing the volume and relevancy of your website traffic. In everyday language, this means that when someone searches Google for a practitioner or practice in your location – they’ll see you first!
At practiceedge, we use numerous statistics and measures to report SEO performance. These include website rankings, website traffic, conversions and more. In the healthcare are medical industry, success is usually measured by new patients. SEO can also increase your brand awareness, industry authority, and online presence.
The cost of your SEO campaign depends on your unique marketing requirements. You can schedule a call with us to learn more about pricing.
SEO results are earned, not bought. It can take three to six months to see results. After the initial boost, we maintain and continuously enhance your campaign to ensure it continues to perform as your business grows.
Google Ads are a form of PPC (pay-per-click) marketing; this means that you pay Google every time someone clicks on your Ad. While Google Ads will get you on page 1 faster, SEO is a longer-term, more cost-effective approach that focuses on organic results. SEO and Google Ads can also be used together to achieve a comprehensive overall marketing plan for your business. Learn more about Google Ads management.
You will receive a comprehensive monthly SEO report as well as regular communication from your Campaign Manager. We work transparently and collaboratively with our clients and are available to meet in-person or communicate via phone or email.
Healthcare Marketing Resources
Start Your Journey
Book a Marketing Consultation
If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:
What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.
How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.
We’ll identify areas of improvement that will positively impact your business growth.
Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.