Mastering Medical Marketing In 2024
Create your ideal healthcare practice! Learn our exact 3-step process to attract, engage, and convert more new patients online.
Digital marketing is a tool that every healthcare and medical business can use regardless of their specialisation or niche.
With a targeted approach, you can grow your online presence, reach a wider audience, build your authority, and get more leads. When actioned strategically, the return on investment you can achieve with digital marketing is significant. We know this because we see it with our clients every day!
The Ultimate Guide to New Patient Offers
Boost your bookings with effective new patient incentives.
In this guide, we’ll walk you through the ins and outs of new patient offers. We’ll show you what works and what doesn’t and how these offers can be designed and implemented to effectively engage your potential patients, promote your healthcare practice and send your new patient numbers soaring.
90 Day SEO Roadmap
Boost Your SEO in 90 Days
This roadmap will act as your guide to building an effective SEO campaign, incorporating techniques aimed at helping you dominate your local area for your niche. These are the exact same techniques and strategies we implement at practiceedge that get us results for our clients. It will cover everything you must do over the next 90 days to begin ranking your website on Google.
How To Measure Whether Your SEO Is Actually Working
Discover the exact metrics you should be measuring to determine whether your SEO campaign is boosting your business or wasting your marketing budget.
A resource for healthcare practices who want to objectively and accurately assess their current SEO campaign performance in three simple steps.
Here’s what you’ll learn:
- The top 3 metrics we use to measure SEO success
- Where to measure those metrics and what you should find during your review
- What questions to ask your SEO agency to know whether your SEO is delivering results
The Anatomy Of A High-Converting New Patient Landing Page
Learn our exact method to secure more new patients online with a landing page that is built to convert.
A resource for healthcare practices who want to optimise their new patient landing page without spending thousands on trial and error.
Here’s what you’ll learn:
- Why a new patient landing page is one of your key online assets.
- The elements of a high-converting landing page.
- Our exact template to streamline the design and development process.
The Complete Guide To Google My Business
Having a GMB is incredibly valuable. You can create one for free without having a website, and it will benefit your business for years.
Our free eBook takes you through the steps of claiming, creating and enhancing your GMB. At the end of the 32-page download, you’ll have an online asset that boosts SEO and brings new customers to your business.
Here’s what you’ll learn:
- Claim your Google My Business listing.
- Step-by-step set-up instructions for the basic and technical components.
- Include essential business details your customers want to know.
- Optimise your listing for local SEO.
- Manage your GMB long-term for ongoing benefits.
- Engage with customers and reviews online.
A Complete Guide to Effective Healthcare Digital Marketing In 2024
If you’re looking to give your practice the online edge, this guide is for you! Download your copy today to learn our 3 step approach to attract, engage, and convert more new patients online.
The latest industry trends, tips, and techniques to help you build an online presence that actively supports and grows your healthcare business.
Here’s what you’ll learn:
- Essential website features
- Google Business Profile optimisation tips
- The benefits of and difference between SEO and Google Ads
- How to enhance your patient lifetime value
- Content marketing strategies
- Database marketing tips
- And more!
