Physiotherapy Google Ads

Help potential patients find physio care faster with the power of Google Ads.

Google ads for physiotherapists

Crafting Effective Google Ads Campaigns for Physiotherapists Like You

Take a moment to think about the layout of your physiotherapy clinic and everything you have in it. Do you have visual aids like anatomical models and posters laid strategically in particular places? You likely do, and if so, you know it’s to enhance patient engagement and help you describe conditions and treatment methods to patients. When it comes to Google Ads, this marketing strategy is similar to your office layout strategy! Just like you wouldn’t place treatment tables in the waiting area, running Google Ads campaigns requires strategic placement and careful targeting to ensure maximum effectiveness.

At practiceedge, running Google Ads is one of the key ways we help physios to reach more new patients. As a dedicated healthcare digital marketing agency, we understand how your ad campaign needs to be as strategic as your physio services. We structure every Google Ads campaign to showcase you, your knowledge, and your experience and catapult it to the top of search engine results pages— right where you deserve to be. By ensuring your Google advertising aligns with your potential patients’ needs, we share your goal of helping you generate leads who land on your landing page and book an appointment for your physical therapy services.

The Power of Google Ads

Google Ads is a form of PPC ads, also known as pay-per-click ads. This means that advertisers bid on keywords or target audiences, and only pay when somebody clicks on their ad. And in today’s online age, a Google Ads campaign is more relevant than ever. While organic search engine marketing is one aspect of a company’s digital marketing efforts, having a Google Ads account to fill in the blanks is crucial. This is just as true for physiotherapy marketing as it is for marketing in any other industry— in fact, the success of PPC ad campaigns for the healthcare industry is above industry benchmarks for engagement.

And that’s just the beginning. According to a study conducted in 2021, one in three Australians will go with their second choice of brand instead of their first for one reason: Their second choice showed up first in their Google searches. If that doesn’t illustrate the necessity of a top-notch Google Ads campaign, we don’t know what does. If your goal is to generate leads and reach your target market, making room in your advertising budget for paid advertising is likely to pay off— literally.

Why Google Ads?

  • Unlock immediate traffic tailored to your niche physiotherapy service and condition keywords
  • Elevate your practice to a prominent position within your healthcare service and location
  • Connect precisely with your ideal patients and engage them with compelling content
  • Gain insights into your performance with top-tier tracking and ROI analysis
  • Stay compliant and maintain professionalism according to industry AHPRA standards
  • Witness steady growth in new patient acquisition and practice revenue
  • Communicate directly with a committed practiceedge campaign Ads manager based in Melbourne
  • Tap into our wealth of industry knowledge and decade-long track record of Google Ads success
Physiotherapy Google Ads

Our Google Ads Results

Tendler Physiotherapy

Your Google Ads for Physiotherapists Questions Answered

Yes, we can! But, if your Google Ads campaign isn’t supporting your goals, is it even worth having? Only if you have the right team to turn it around! If your current Google Ads campaign isn’t as effective as you’d like it to be, you can count on us to help you get to the top of Google’s search results. Our mission is to make sure your advertising budget is used effectively through paid ads so that your target audience finds you and makes an appointment for physical therapy.

If Google Ads terminology has you confused, don’t worry! It may sound a little daunting to begin with, but we’re here to help make sense of it. Whether you want to know all the details or the bare minimum to get you by, we’ve got you covered. Terms like PPC, landing page, keyword research, impressions, click-through rate, return on ad spend and conversion,
will make just as much sense as the terms you learnt while studying physiotherapy in no time.

If you knew what Google Adwords was, you know what Google Ads is — they’re the same thing, just with a new name.
Running a physical therapy business today means you need an online presence— but more than just simply putting a website up and hoping people find it. A Google Ads campaign aims to increase your online visibility to make you more easily discoverable by new patients through relevant keywords and PPC ads that direct potential patients to your landing page. One of its main benefits is the immediate results— unlike SEO, which can take time to generate results, Google Ads start appearing in search results as soon as they’re approved, making it a quick way to get the results you deserve.
When your aim is to build brand awareness, increase website traffic, increase conversion rates, and expand your patient base, Google Ads is the way to go. This method also provides measurable results with key metrics so you can track your campaign performance! Altogether, paid ads like Google Ads help you attract potential patients and grow your physical therapy practice.
Our Melbourne-based, healthcare industry-focused team understands how essential Google Ads is for physiotherapists and other healthcare professionals and aims to capture your audience’s attention and direct them to your landing page. With over a decade of industry experience and knowledge, our proven results speak for themselves. Unlike other digital marketing agencies without our specific experience, we recognise the importance of strict adherence to AHPRA guidelines and professionalism while retaining your practice’s individual flair.

A Google Ads campaign is only as good as its results. We track your campaign’s success with key metrics such as click-through rate, conversion rate, cost per conversion, return on ad spend, ad position, and more. Our eagle eye on your campaign performance makes for effective ads that aim for more leads and more potential patients with every click.

Why practiceedge?

Motivated by Results

Our success is measured by your return on investment. We’ll work to understand your goals, and then craft a tailored campaign to help you achieve them.

Inspired by Innovation

We’re constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team use industry-leading techniques and a proven approach.

Driven by Data

At practiceedge, we love data and analytics- numbers don’t lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign.

Tailored Approach

Looking for comprehensive digital marketing support for physios? We also offer physiotherapy SEO and physiotherapy website design.

Motivated by Results

Our success is measured by your return on investment. We’ll work to understand your goals, and then craft a tailored campaign to help you achieve them.

Inspired by Innovation

We’re constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team use industry-leading techniques and a proven approach.

Driven by Data

At practiceedge, we love data and analytics- numbers don’t lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign.

Tailored Approach

Looking for comprehensive digital marketing support for physios? We also offer physiotherapy SEO and physiotherapy website design.

SEO for physiotherapy

Google Reviews

  • So far so good I can highly recommend Simon’s team, esp, Kylie,John, Sam, Matt, Bec and practice edge. Supper professional and smooth experience working with this team!

    Angus Chard Avatar Angus Chard

    If you're lucky enough to connect with Cam or Sam at Practiceedge know you are in very good hands. Easily two of the most responsive, professional and reliable people I've ever had the pleasure to work with. Nothing is ever too difficult and the service from these two guys in particular is just outstanding.

    Joshua Cook Avatar Joshua Cook
  • The team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!

    Hannah Wellick Avatar Hannah Wellick

    Linda’s work with our Google ads account has made a massive difference to the volume of referrals for our allied health practice. She has clearly put in a lot of work and care, and has also been very good at keeping us involved. Thanks Linda, couldn’t be happier!

    Alina Shushkevich Avatar Alina Shushkevich
  • I am so happy I trusted Kylie and Simon at practiceedge with my website. The communication was excellent, the team made sure to explain all the steps that were needed to build a website and were always available to answer my questions. The site looks amazing and I am beyond satisfied with the quality of service. Thanks again team!

    Nicholas Callanan Avatar Nicholas Callanan

Ready for a Targeted Advertising Campaign?

Launch Your Physio Google Ads Campaign Today

If terms like negative keywords, site link extensions, and PPC advertising aren’t part of your wheelhouse, there’s no need to stress. At practiceedge, we know Google Ads like the backs of our hands and can’t wait to collaborate with your physio practice to develop a customised Google Ads campaign that aligns with your goals and budget.

To grow your online presence, one click at a time, get in touch with our dedicated Ads team today.

PPC ads for Physio

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