Healthcare Digital Strategy Plan
Let our expert team at practiceedge provide your healthcare practice with a 12-month step-by-step strategic plan for success.
Need new patients? Let us show you how.
Navigating digital marketing as a healthcare provider can be overwhelming. Are you maximising your online presence? Are there missed opportunities holding you back?
Our approach
From strategy to success, we’ve got you covered
Success in healthcare marketing isn’t just about being online – it’s about building trust, improving patient engagement, and staying AHPRA-compliant. Our approach is tailored to healthcare businesses, combining industry insights with proven digital marketing strategies.
We take the time to understand your practice, your patients, and your goals – then create a plan that helps you stand out.
Our process
Digital Marketing Plan
1. Strategy session
Meet 1:1 with our expert marketing team. Together, we’ll identify your business goals, define your target audience, and establish key performance metrics. Plus, we’ll calculate your Patient Visit Average (PVA) and Patient Lifetime Value (LTV) to understand the impact of new patient acquisition.
2. In-depth digital analysis
Next, we’ll take some time to audit your website’s performance, conduct keyword and competitor research, and evaluate your search marketing efforts to identify areas of improvement.
3. Custom 12-month plan
With all the insights in hand, we’ll deliver a personalised strategy outlining exactly what you need to do to grow your practice and step-by-step instructions on how you can reach your goals. Plus, with the cost of the Plan fully redeemable on marketing services, you’ll be one step closer to online success.
What’s included in your plan?
Digital strategy
A step-by-step, 12-month roadmap for digital growth, designed to help you reach more patients while staying AHPRA-compliant.
Website performance optimisation
From sitemap improvements to conversion strategies, we’ll provide actionable recommendations to enhance your website’s effectiveness.
Search marketing recommendations
Gain insights into your SEO performance and Google Ads strategy, with expert recommendations to improve your search rankings.
Beyond foundational strategies, we take a deep dive into your online reputation, Google Business Profile performance, patient journey, and overall digital presence.
Unlock your practice’s full potential
This plan is designed for healthcare professionals who:
- Operate a healthcare practice or work within the allied health and medical industry
- Need expert strategic advice to achieve their growth goals
- Recognise the importance of a strong online presence
- Want to stay ahead with the latest healthcare marketing insights
- Can commit to a 45-minute strategy session with our team
The practiceedge difference
Industry expertise
15+ years of experience working exclusively with Australian healthcare providers.
AHPRA compliance
We ensure your marketing remains compliant with industry regulations.
Data-driven approach
We use real insights to develop effective, patient-focused strategies.
Transparent & customised
Every strategy is tailored to your practice’s unique needs.
FAQs
Your Strategic Digital Plan questions answered
What does the $997 include?
- A 1:1 strategy session with our healthcare marketing experts (via Zoom or in person)
- Comprehensive website and competitor analysis
- Review of your Google Business Profile
- A detailed marketing plan with step-by-step recommendations
Can this plan work for multi-location practices?
How will I receive my plan?
A Healthcare Digital Strategy Plan is your roadmap for success
Once your plan is delivered, you’ll have a clear strategy that bridges the gap between where your practice is today and where you want it to be.
Whether you choose to implement the steps yourself or partner with practiceedge for execution, you’re in control.
And if you decide to move forward with us, your full plan cost is redeemable on our marketing services – ensuring your investment goes even further.