Google Ads for Dentists

Bringing smiles to screens with your targeted Google Ads campaign.

PPC ads for dentists
Google Ads for Dentists

Implant Your Dental Services Online

Dentists like you often face the challenge of needing faster results, especially when you’re running a specific campaign or promotion or need immediate engagement from potential patients. Low online visibility makes it difficult for people to know what you do and where you do it, and that’s not going to get you showing off that pearly white smile! Whether you’re offering a deal on examinations and cleanings or you’ve opened up a new practice and need to get your name out there, it’s crucial to have hands-on control over management of your keyword targeting to achieve your goals.

This is where Google Ads steps in, offering a precise and efficient solution to these challenges— and more! Specialised Google Ads campaigns can provide you with the accelerated results you need, and allow you to reach patients looking to land their perfect smile. 

Increase Your Spot in the Search Results with Dental Ads

Picture this: You’re fresh out of years or study and have opened your own dental practice. You know how valuable your skills are and what you can provide for locals in terms of their oral health, but there’s a problem: They don’t know who you are, what you do, or where to find you! You decide to create a welcome package, offering a comprehensive dental examination, cleaning, and consultation at a discounted rate. Now all people need to do is a Google search for dental practices and you’ll pop up right there on Google Maps. Problem solved, right?

Not quite. Dental marketing is competitive, and not every Google Ad is created equal. Here’s where Google Ads, managed by an experienced team, can help you shine like those freshly-cleaned teeth!

Google Ads provides an instant flow of traffic for highly-targeted keywords like ‘dental services’, ‘dental implants’, and ‘dental practices near me’. Your keywords will be optimised to appeal to your target demographic and their locations and online behaviours, ensuring your online advertising reaches the right audience. And if it all sounds a little bit out of your budget, rest assured that’s all part of the personalised process. At practiceedge we adjust your budget as needed in order to optimise your ROI, giving you greater control over your medical Google Ads campaign. 

Google ads dentist

How Do Google Ads Work?

What is Included in a Dental Google Ads Campaign?

business-goals-icon

Establishing Goals

Define objectives – increase traffic, increase awareness, attract new patients

Find Backlink Opportunities

Keyword Research

In-depth research to identify the ways potential patients are searching and how best to reach them

Identifying Your Target Audience

Define and segment who your ads are shown to and when

Budget Planning

Optimise your ROI with strategic planning to make the most of your ads budget

Understand Backlinks

Ad Creation

We write compelling ad copy incorporating your keywords and with your target market in mind

Icon_EBook_Manage

Campaign Setup

We set up your campaign, including bidding options, ad schedules and device targeting

90Day Build Website

Landing Page Optimisation

Your landing page (where people are directed to when they click your ad) can make or break your campaign. We make sure the page is optimised for success with clear CTAs and easy navigation

Monitoring & Optimisation

Your dedicated Google Ads Manager reviews your campaign regularly, making any needed adjustments to increase performance and identifying new opportunities for you

90 Day Choose Keywords

Reporting & Analysis

You receive regular reporting so you can clearly track the performance of your campaign including click through rates and conversions.

Your Google Ads for Dentists Questions Answered

You can start seeing results with Google Ads relatively quickly. The timeline for results varies based on factors such as campaign setup, targeting, and competition. While some businesses may experience immediate clicks and conversions, it’s common for optimal results to appear within a few weeks as the campaign gains traction.
No, these are separate from one another. Google Ads is the rebranded and more encompassing platform that includes various advertising options, and AdWords is now a part of Google Ads. AdWords expressly refers to the platform’s pay-per-click (PPC) advertising service, while Google Ads incorporates a broader range of advertising formats, including search, display, video, app promotion, and more.
SEO (Search Engine Optimisation) and Google Ads are distinct digital marketing strategies. While SEO is all about optimising your website so that it ranks organically in search engine results, Google Ads is a paid advertising platform where you bid on keywords to display ads at the top of search results. Essentially, SEO is a long-term strategy, while a Google Ads campaign provides more immediate visibility.
The cost of Google Ads varies widely based on factors like industry, competition, and chosen keywords. It operates on a pay-per-click (PPC) model, meaning you pay when someone clicks on your ad. Budgets are flexible, allowing you to set a daily spending limit. The key is to balance your budget with competitive bidding to maximise your ad’s exposure, which is something we take into account at practiceedge.
Google uses a metric called Quality Score to measure how relevant your ads are and if they’re of a high qulity. A higher score positively influences your ad position and reduces your costs, while a lower score will do the opposite. It’s determined by factors like click-through rate (CTR), ad relevance, and landing page experience.
Ad Rank helps to decide where your ad is positioned on the search results page, and is calculated based on your bid, Quality Score, and ad extensions. A higher Ad Rank increases the likelihood of your ad being shown at the top of the page. It’s essential to optimise both bid strategy and ad quality to improve your Ad Rank.
Google Display Ads are visual ads on websites within the Google Display Network. They’re found on websites, apps, and in videos, as opposed to search ads, which appear in search engine results. Display Ads can include images, text, and sometimes interactive elements, and are effective for brand awareness and reaching a broader audience.

Why practiceedge?

Fast, Reliable Results

We use our experience working with healthcare professionals such as dentists to target specific keywords and increase traffic flow to your website.

Helping You to Stand Out

We’ve worked with many dental practices over the years and know just how to talk to the patients you want to attract, helping you to become known as the go-to dentist in your area.

Industry Specialist

We have over 10 years of experience working with healthcare professionals like you, allowing us to offer a specialised service others simply can’t.

Maximising patient reach with google ads for dentists

Go For Google Ads

Google Ads for dentists is about more than just visibility— it’s about dominating the search ads results and becoming the first choice for patients seeking a local, dedicated dental practice. With a Google Ads for dentists campaign by our team at practiceedge, there can be a spotlight that showcases your dental practice and attracts a steady flow of patient leads, turning them into loyal dental clients. Your journey towards online visibility, quality leads, and instant traffic to your dental website starts here. Beyond Google Ads for dentists, we also offer SEO for dentists and web design for dentists.

Start Your Google Ads Campaign Today

Ready for Google Ads to take your dental practice to the next level? One good Google Ad could make all the difference! practiceedge’s tailored Google Ads for dentists mean that your dental services will be on display for all to see, attracting the best new clients to your dental practice.

Whether they’re looking for a clean and polish or dental implants, Google Ads offers ad campaigns tailored to you and your unique dental website. With over 10 years of experience in Google Ads in general and dental ads specifically for dental practices like yours, practiceedge is your partner in Google search success.

CPC ads for dentists

Request a callback

Enter your details below and we’ll give you a call to talk you through our Healthcare Digital Strategy Plan

Hidden

Free eBook

Mastering Medical Marketing in 2024

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Complete Guide To Google My Business

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

  • This field is for validation purposes and should be left unchanged.

Free eBook

How To Measure Whether Your SEO Is Actually Working

  • This field is for validation purposes and should be left unchanged.