Allied Health
Google Ads for Therapists & Psychologists
Ad campaigns that get new patients
Helping you help others, one click at a time.
Help Your Patients Find You With Google Ads
While psychology practices of the past may have relied on referrals, modern-day clinics must invest in psychology marketing if they want to become a local leader. When your patients are considering visiting a psychologist, online research is an important first step. They’ll consider, where are the psychology practices local to me? Do I connect with and trust this psychologist? Should I book with this practice or another?
Here at practiceedge, we understand the importance of having a strong online presence for your psychology practice. One way we can quickly and effectively reach your audience on Google is through Google Ads – Google’s paid advertising platform. As a healthcare marketing agency, we help psychologists and other health professionals stand out online and get new patients, all while remaining professional and AHPRA-compliant.
If you’re looking for a marketing partner to support the growth of your psychology practice, practiceedge is only a phone call away.
Successful Businesses Start With Successful Google Ads
With 54% of Australians using Google each week to research health concerns, it makes sense to explore Google Ads and utilise all Google Ads for therapists has to offer. After all, Google Ads isn’t just another advertising tool— it’s your direct line to those seeking the support and care you provide as a mental health professional. Unlike one-size-fits-all approaches, we offer Google Ads tailored for psychologists that understand the unique needs of your field, ensuring your message reaches your target audience.
Why Google Ads?
Experience an instant surge of visitors interested in your psychology services thanks to targeted keywords tailored to your practice
Jump to the top of Google search results, establishing your practice as the go-to for quality care in your area
Engage directly with potential patients through high-quality content that speaks to their needs
Gain valuable insights into your practice's performance with your Google Analytics account, allowing you to make informed decisions and maximise your ROI
Rest assured knowing that your online marketing efforts adhere to AHPRA regulations, ensuring trust and confidence among your patients
Watch as your therapy practice grows with new patients and increased revenue
Connect with a dedicated Ads manager in Melbourne, who will provide personalised support and guidance tailored to your practice's unique needs
Benefit from our experience and proven track record in Google Ads and ad campaigns for psychologists
Our Google Ads for Psychologists Results
What our Google Ads Campaigns Include
Establishing Goals
Before designing your ad strategy, we’ll work with you to understand the key goals of your marketing campaign.
Keyword Research
Armed with an end goal, we’ll complete extensive keyword research to understand how to get you there.
Identifying Your Target Audience
How is your target audience searching for you? We’ll find out through our research.
Budget Planning
We’re always budget-conscious, ensuring to minimise your ad spend while maximising your return on investment.
Ad Creation
We build creative and engaging ads that are always AHPRA-appropriate.
Campaign Setup
We offer comprehensive campaign set up – from research to launch.
Landing Page Optimisation
Your landing page is an important part of your user journey. We’ll make sure it has the right parts and is working effectively.
Monitoring and Optimisation
We constantly monitor and refine your campaign so it performs well and reaches your audience.
Reporting and Analysis
Our team will communicate with you regularly to report progress.
Your Google Ads for Psychologists Questions Answered
How does Google Ads work?
Can you take over my current Google Ads marketing strategy?
Yes, we can! If your Google Ads campaign isn’t hitting the mark, it’s time for a fresh approach. Our aim is to use our bidding strategy and Google Analytics expertise to revamp your strategy and propel your therapy practice to the top of Google’s search results. We’ll make every dollar in your advertising budget count, ensuring your target audience finds you and books an appointment for the help they want.
I don't understand all of the technical Google Ad terms. Can you help?
Don’t stress about the Google Ads jargon! Whether you want a deep dive into the Google display network or to just learn the essentials, our team can break it down in plain language. Soon enough, terms like ad group, broad match keywords, ad extensions, and negative keywords will be as familiar as those in the latest DSM.
What's the difference between Google Adwords and Google Ads?
If you ever had a Google Adwords campaign, it’d be known as a Google Ads campaign today. It’s the same platform, just with a fresh identity.
Why do I need Google Ads as a psychologist?
Today, having an online presence is crucial for your therapy practice. Google Ads puts you front and centre with the right keywords for your specific ad campaign, making it easier for new patients to find you. Plus, unlike an SEO strategy, Google Ads delivers immediate results— no waiting around for your practice to jump up the search results.
What are the outcomes of a Google Ads campaign for psychologists?
When you’re aiming to boost brand awareness, drive ad traffic to your landing pages, and expand your patient base, Google Ads is your go-to tool. With measurable KPIs like click-through rates and conversion rates, you’ll have a clear picture of your campaign’s performance every step of the way. It’s all about attracting potential clients and growing your public or private practice, one click at a time.
How does practiceedge do Google Ads for psychologists?
At practiceedge, we’re all about helping psychologists like you shine online. Our dedicated team understands all the ins and outs of Google searches, therapy ads, and Google Ads specifically for psychologists. We also know just how to grab your audience’s attention and lead them straight to your therapy services— all within your monthly budget! Plus, with our focus on industry guidelines, your practice’s professionalism will always be on display while your unique personality still shines through.
How do you measure the success of my psychologist Google Ads campaign?
We keep a close eye on your campaign’s performance, tracking everything from click-through rates to ad positions. Our goal is to ensure your ads are not just effective but also cost-efficient, driving more leads and potential patients to your landing page with each click.
Why practiceedge?
Motivated by Results
Our success hinges on yours. We're not just here to run ad campaigns— we're here to make sure every dollar you invest brings you closer to your goals. We aim to uncover what drives you, creating a Google Ads campaign tailored to your vision and delivering results you can celebrate.
Inspired by Innovation
We're all about pushing boundaries and finding fresh ways to make waves! We love to think outside the box and are constantly exploring new strategies to increase your online presence and propel your Google Ads success to new heights.
Driven by Data
We love data and analytics because they tell us everything we need to know about how your Google Ads campaign is performing. With our cutting-edge tools and good old-fashioned number crunching, we'll look at every detail of your strategy to drive your success forward.
Comprehensive Marketing Approach
We're a one-stop shop when it comes to online marketing for your psychology clinic. We also offer psychologist website design and SEO for psychologists, covering all bases depending on your unique needs and goals.
Google Ads Video Resources
Google Reviews
I used SEO and web developers in the past who I trusted and unfortunately were not able to get me very far. I have nothing but glowing recommendations for Simon and his team. I have found my practices and the services we can deliver had expanded and I wouldn't of been able to do it without him
Melbourne St and Fullarton Rd Podiatry Centres
The team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!
Hannah Wellick
Practice Edge have been amazing from first contact to the final landing page they developed for me. I came to them after a terrible experience elsewhere and they have been a breath of fresh air. They are honest, transparent and extremely professional. I am so in love with my landing page it is beyond beautiful. I would highly recommend Practice Edge to anyone wanting a reliable, friendly and honest service with excellent communication!
Angie Zerella
The team at practice edge made the daunting task of developing a website for my new business a breeze. I am beyond overwhelmed with how professional and personal my website looks. Their guidance on content and timeline were fantastic and made the whole process that much easier. I loved that Kylie was available as a central communication point and kept me accountable for keeping schedule for the final product. I am soon to start an SEO campaign and can't wait to see what clients I attract with their marketing expertise. Would highly, highly recommend, it will be the best investment you will make!
Hannah Wellick
Terrific team very efficient and amazing copywriting. Highly recommend them to support and build your website
Deborah Penglase
I came across PracticeEdge while working with a client on their marketing. On behalf of the client we reengaged the team at practicedge to rebuild the website into a sleek and responsive website. The team were very thorough and their processes were sound and allowed a smooth project. Thanks to all of the team for an enjoyable project.
Josh Oakey Your Marketing Mindset
Working with Practice Edge has been particularly rewarding. Linda, your expertise is unparalleled. Migrate Pro Law sincerely appreciates your diligent efforts; you've removed the stress associated with our digital marketing presence.
Migrate Pro Law
We use PracticeEdge for website support and SEO, and I would be lost without them, Sam and the support team are just fantastic! They provide prompt, knowledgeable, and professional service with a smile. They quickly fix any issue I throw at them and give helpful recommendations. I highly recommend their services for all your website and SEO needs. Thank you PE for the outstanding support!
Alix Jordan
I am so happy I trusted Kylie and Simon at practiceedge with my website. The communication was excellent, the team made sure to explain all the steps that were needed to build a website and were always available to answer my questions. The site looks amazing and I am beyond satisfied with the quality of service. Thanks again team!
Nicholas Callanan
Practice Edge are incredibly knowledgeable and efficient. Each team member is committed to providing top quality service and ongoing support and development.
Brighton Spine & Sports Clinic
I am very pleased with the service that I have received from Practiceedge. To put it simply, my business would not exist without their service. I have received many compliments about how impressive my website is, which has helped to gain a competitive edge for my business.
Nifty Services
If you're lucky enough to connect with Cam or Sam at Practiceedge know you are in very good hands. Easily two of the most responsive, professional and reliable people I've ever had the pleasure to work with. Nothing is ever too difficult and the service from these two guys in particular is just outstanding.
Joshua Cook
Our physiotherapy clinic has finally found an SEO company we can trust and rely upon. Their service and results are outstanding. Brittany has been particularly good and we really enjoy working with her. I can highly recommend Practiceedge.
Jodi Hendler
PracticeEdge were great to work with and I would have no hesitation in recommending them to any clinician looking to improve their online presence. Five stars!
Thomas Crowhurst
Been with practiceegde for the past 8 years and they have been an integral part of helping me to grow my business
Andrew Maitland
We have used practice edge for many years now. They return phone calls quickly and offer an amazing service. Would highly recommend them.
Lachie Anderson
Practice Edge provide an excellent service and get results. They produce great website, search engine optimisation, landing pages and google ad words that are all very effective. We highly recommend them for your business. They are friendly and great to deal with to.
Lawrie Carrozza
I recently engaged Practice Edge to manage my SEO, web hosting and all other related web based requirements. The team at Practice Edge are very friendly, polite and helpful. Nothing is too much trouble. They have done more for my rankings in 8 weeks than my last SEO provider did in 8 months. Do not be fooled by the big companies that promise the known world and page 1 rankings. All they want is your monthly direct debit. I have used 2 companies over the past 4 years and have had nothing but disappointment, lies and deflection. The damage they have caused my business has been substantial. I have finally found an SEO company that will help me grow my business.
Peter Hayton
Proffesional, quick service of incredibly high quality. Great working with the team
Marlon Perera
Practice Edge has been exceptional! They catered to my needs, provided insights and advice and delivered everything on time. I am extremely happy of the design of my website, functional and simple :). I recommend practice edge to anyone who are looking to build a website and grow their clinic.
Johnny Seng
Discover the Power of Google Ads
At practiceedge, we’re dedicated to helping psychologists like you achieve their business goals. Whether you’ve made use of your Google Ads account in the past or not, we’re on board to help you grow.
With our unwavering focus on meeting your goals, we ensure your ads shine brightly in Google’s search results, reaching potential patients and connecting them to your care. If you’re ready to launch an Ads campaign that is designed for psychology practices, contact our experienced healthcare marketing team today.
