Evaluate your practice’s digital trustworthiness and discover how you can strengthen your online patient relationships.
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Website Design and User Experience
Homepage Appeal
Does your homepage clearly define your services and unique value proposition?
Navigation
Is your website easy to navigate with a clear menu structure?
Mobile Responsiveness
Does your website display well on various devices, including smartphones and tablets?
Loading Speed
Test your site’s loading speed. Does it load in under 3 seconds?
Accessibility
Have you incorporated features for users with disabilities (e.g., alt text for images, voice commands)?
Content and SEO
Relevant Keywords
Have you identified and incorporated keywords relevant to your services?
Content Quality
Is your content accurate, engaging, and tailored to your audience’s needs?
Content Freshness
How regularly do you update your blog or news section?
Local SEO
Do you have local keywords and business listings to attract nearby patients?
Visual Content
Professional Imagery
Are the images and graphics high quality and reflective of your practice?
Video Content
Do you offer video content such as virtual tours, patient testimonials, or educational material?
Consistent Branding
Are your visuals consistent with your branding in terms of colors, logos, and styles?
Online Security and Privacy
SSL Certificate
Is your website secured with an SSL certificate?
Privacy Policy
Do you have a clear, comprehensive, and accessible privacy policy?
Data Security
Are there systems in place to protect patient data and ensure confidentiality?
Patient Engagement and Feedback
Testimonials and Reviews
Do you feature AHPRA compliant patient testimonials and reviews prominently?
Contact Options
Is it easy for potential patients to contact you via your website?
Patient Education
Patient Education: Do you provide valuable educational resources to empower your patients?
Conversion Optimisation
Call to Actions (CTAs)
Are your CTAs clear, compelling, and strategically placed?
Online Booking
Do you offer an easy online appointment booking system?
Value Proposition
Is your unique value proposition obvious to potential patients?
Policies and Transparency
Service Transparency
Are all services, procedures, and pricing transparent and easy to find?
Credentials and Affiliations
Are your qualifications, certifications, and professional affiliations displayed?
Terms of Service
Are your terms of service comprehensive and easy to understand?
Performance Monitoring
Analytics
Do you regularly review website analytics to understand visitor behavior?
Feedback Mechanisms
Do you have a system for collecting and acting on patient feedback?
Competitive Analysis
Have you conducted a competitive analysis to benchmark against others in your field?
Take the steps today to fortify your Digital Trust and become the preferred choice for healthcare in your community.