LinkedIn is one of the most popular social platforms today, but with many people still not knowing how it really works or the benefits of using it for their business, there’s a lot to be gained if you do. Below, we take you through the simple set-up tips to create...
A Google My Business Profile is a powerful online tool that showcases your business details to customers. Ensure you claim your Google Business Profile and utilise the free platform as a part of your digital marketing strategy. What Is Google My Business? A Google My...
Transforming website visitors into customers- the importance of Call to Actions and how to ensure your website is designed to maximise conversions. A Call to Action (CTA) is the key ingredient to successful marketing - motivating your audience to take that leap into...
You may have heard that having a Google Business profile is one of the best ways to be maximise your local presence online, in fact, you likely already have one set up. Did you know though, that your GMB (Google My Business) comes with a full range of features and...
In an age where people are becoming increasingly tech savvy, the idea that customers don’t know when they’re being lied to is a common fallacy – this is especially true when it comes to advertising. Peoples ‘BS’ detectors are already running high – and a surefire way...
Often setting up your email can be daunting and confusing- a common problem shared by many of our clients. Below, we outline the tips and solutions to assist you to set up your business email on your computer and phone.Non-Domain Email Accounts: E-mail addresses that...
Is your website built for success? Does it convert customers, not just attract them? Is it mobile responsive and user-friendly? Building an excellent website now requires more than design. Below we have listed 8 must-have features for a successful website. Feeling a...
Introductory offers for new patients are a great way to attract customers online quickly and can be an effective marketing tool to gain quick traction on your competitors. They can achieve great results with your SEO and even faster results when worked into a...
You might think you’ve never heard of a marketing funnel before – but chances are, you’ve probably seen one (or even use one right now). Below, we explain what a marketing funnel is, and why your business may benefit from implementing one. The tried-and-true marketing...
A website is the single, most important marketing tool you have at your disposal – standing head and shoulders above all other marketing channels including social media, content, email and traditional print. This article explains why. All other marketing directs the...
When you are starting out on a new business venture, it can be both an exciting and overwhelming time. There are so many exciting choices and services that could get your business in front of prospective clients and audience. Although, marketing your new business...
Is your digital marketing strategy attracting new patients online? Enhance your online results with these 20 vital steps for boosting new patient numbers. When it comes to healthcare, patients now have more options than ever before. With so much information available...
You never get a second chance at a first impression. A healthcare website is an extension of your business and can instantly persuade or deter a new patient from booking with your practice. Here are 16 elements that are present in every successful healthcare website-...
How often are new customers calling your business? The 12 proven strategies below have been identified by the expert marketing team at practiceedge as being the most practical, effective ways to ensure your phone keeps ringing. Improving return on investment is...
Ready to grow your healthcare practice and attract new patients? Here are 10 proven strategies that leading Australian digital marketing agency, practiceedge, have implemented for over a decade. Healthcare is a fast-growing industry. This is good news for healthcare...