In an age where people are becoming increasingly tech savvy, the idea that customers don’t know when they’re being lied to is a common fallacy – this is especially true when it comes to advertising. Peoples ‘BS’ detectors are already running high – and a surefire way...
Often setting up your email can be daunting and confusing- a common problem shared by many of our clients. Below, we outline the tips and solutions to assist you to set up your business email on your computer and phone.Non-Domain Email Accounts: E-mail addresses that...
Is your website built for success? Does it convert customers, not just attract them? Is it mobile responsive and user-friendly? Building an excellent website now requires more than design. Below we have listed 8 must-have features for a successful website. Feeling a...
Introductory offers for new patients are a great way to attract customers online quickly and can be an effective marketing tool to gain quick traction on your competitors. They can achieve great results with your SEO and even faster results when worked into a...
You might think you’ve never heard of a marketing funnel before – but chances are, you’ve probably seen one (or even use one right now). Below, we explain what a marketing funnel is, and why your business may benefit from implementing one. The tried-and-true marketing...
A website is the single, most important marketing tool you have at your disposal – standing head and shoulders above all other marketing channels including social media, content, email and traditional print. This article explains why. All other marketing directs the...
When you are starting out on a new business venture, it can be both an exciting and overwhelming time. There are so many exciting choices and services that could get your business in front of prospective clients and audience. Although, marketing your new business...
Is your digital marketing strategy attracting new patients online? Enhance your online results with these 20 vital steps for boosting new patient numbers. When it comes to healthcare, patients now have more options than ever before. With so much information available...
You never get a second chance at a first impression. A healthcare website is an extension of your business and can instantly persuade or deter a new patient from booking with your practice. Here are 16 elements that are present in every successful healthcare website-...
How often are new customers calling your business? The 12 proven strategies below have been identified by the expert marketing team at practiceedge as being the most practical, effective ways to ensure your phone keeps ringing. Improving return on investment is...
Ready to grow your healthcare practice and attract new patients? Here are 10 proven strategies that leading Australian digital marketing agency, practiceedge, have implemented for over a decade. Healthcare is a fast-growing industry. This is good news for healthcare...
Google reviews are one of the key factors in the success of your business online and they impact more areas of your marketing than you may realise. Below, we outline the importance of generating positive Google reviews and the reasons why you should respond to all...
Generating leads, enquiries and conversion from your website is an important part of growing your business and reaching the local community. Lead generation and conversion strategies are sequences in attracting your ideal customers then leading them to engage with...
Beginning a new digital marketing or SEO campaign can be an exciting time, but it is often a difficult decision to know which SEO agency to use, what they offer and how they will be able to assist your business. At practiceedge we manage hundreds of digital marketing...
SEO success is determined by whether your business is visible to your target demographic online. You cannot achieve your campaign’s goals if you don’t know who your target market is, who your competitors are and what services you would like to promote. A successful...