Welcome to our

Google Ads for Management Program

Unlocking the Full Potential of Your Online Advertising

Strong visibility in the digital landscape is paramount. Being found is the difference between thriving and mere survival. Crafted to enhance your business’s online presence, our Google Ads management program merges strategic insight with precise execution, ensuring your advertising investment is maximised.

Tailored Approach for Measurable Success

We understand that each business is unique, which is why we offer a customised approach to Google Ads. We’re committed to understanding your specific goals and tailoring our strategies to align with your business’s needs, ensuring effective and efficient use of your advertising budget.

Comprehensive Setup for Optimal Performance

Our setup phase is designed to establish a strong foundation for your Google Ads campaigns, encompassing:

Keyword Research

In-depth analysis to identify high-potential keywords tailored to your target audience.

Competition Analysis

Strategic insights into your competitors' tactics to better position your campaigns.

Landing Page Optimisation

We'll update existing landing pages for each ad group to enhance user experience and conversion rates (*Note: Creation of new landing pages will incur an additional fee).

Ad Copy Variations

Creation of 3-5 engaging ad variations to test and optimise performance.

Ad Extensions

Utilisation of ad extensions to enhance your ads' visibility and effectiveness.

Keyword Variations

Implementation of phrase match, exact match, and broad match modifiers to refine targeting.

Conversion Tracking

Setup to monitor and measure the actions taken on your website.

Google Analytics Integration

Ensuring seamless tracking of user interactions and campaign performance.

Campaign Structure

Launch of up to 3 campaigns, with up to 6 meticulously crafted ad groups.

Optional Call Tracking

Available for an extra cost to provide detailed insights into call conversions.

Monthly Management Inclusions

Our ongoing campaign management ensures your Google Ads are always performing at their best:

Budget and Performance Monitoring

Regular reviews of campaign budget utilisation to maximise ROI.

Keyword and Bid Adjustments

Continuous optimisation of keyword positions and cost-per-click to enhance campaign efficiency.

Ad Copy and Keyword Refinement

Continuous optimisation of keyword positions and cost-per-click to enhance campaign efficiency.

Negative Keyword Management

Analysis of search terms to refine targeting and improve ad efficiency.

Landing Page and Ad Relevance

Ongoing assessment of ad relevance and landing page experience to boost conversion rates.

Competitive Analysis

Keeping a close eye on competitors to stay ahead in your industry.

Transparent Reporting and Proactive Communication

In-Depth Insights

Receive comprehensive reports detailing your campaigns' performance, with clear metrics and actionable insights.

Collaborative Partnership

We believe in keeping you informed and involved, ensuring that our strategies align with your business goals.

Note on Ad Costs: Please be aware that ad costs are billed directly through the credit card linked to your Google Ads account and are not included in our management fees.

Frequently Asked Questions

1. What makes your Google Ads management service different from others?

Our service is distinguished by a personalised approach that tailors every aspect of Google Ads management to your specific business goals and needs. We combine strategic planning with data-driven optimisation to maximise the effectiveness of your campaigns.

2. How do you choose the right keywords for my campaigns?

We conduct comprehensive keyword research using advanced tools and methodologies. This involves analysing your business, industry trends, and competitor strategies to identify high-potential keywords that are relevant to your target audience.

3. Can I have input on the ad copy and creative?

Absolutely! We encourage collaboration and welcome your input on ad copy and creative. Our goal is to ensure that the ads resonate with your brand voice and effectively communicate your message to your target audience.

4. How often will my ad campaigns be reviewed and optimised?

Our team performs continuous monitoring and optimisation of your campaigns. Adjustments are made regularly to ensure optimal performance, including bid adjustments, keyword refinement, and ad copy testing.

5. What kind of reporting can I expect?

You will receive detailed monthly reports that provide insights into your campaign performance, including key metrics such as click-through rates, conversion rates, and ROI. We also offer custom reporting tailored to your specific needs and goals.

6. How is the budget for my Google Ads campaigns determined?

The budget is determined based on your advertising goals, industry competition, and desired reach. We work with you to set a budget that aligns with your objectives and provides the best return on investment.

7. Are there any additional costs I should be aware of?

Our management fee covers the comprehensive management and optimisation of your Google Ads campaigns. Additional costs may include optional services such as call tracking or the creation of new landing pages, as well as the direct ad spend billed by Google.

9. What happens if I want to pause or stop my Google Ads campaigns?

You have complete control over your campaigns. If you decide to pause or stop your campaigns, we can assist you in doing so in a way that minimises disruption and maintains the integrity of your account for future use.

10. How do I get started with your Google Ads management service?

Getting started is easy! Simply contact us to schedule a consultation. We’ll discuss your business goals, review your current online presence, and propose a tailored Google Ads strategy to meet your objectives.