Free Ahpra website compliance audit

Check whether your website is compliant with 5 key Ahpra advertising rules.

Audit your healthcare website

Takes about 15 seconds. We don't store your URL or send you anything unless you ask us to.

Your website URL

Free audit includes an initial review of up to five pages. For full-site recommendations, see our complete AHPRA audit service.

Why we created this Ahpra audit

Ahpra’s advertising guidelines set out what practices can and can’t say when promoting their services online, covering everything from treatment claims to reviews and patient offers. Most practices know their clinical obligations well. Advertising is where the gaps tend to show up, especially on websites that were outsourced or haven’t been reviewed in a while.

A breach doesn’t require intent, and complaints can come from anyone, including competitors. This tool checks your website against the five key Ahpra rules so you know exactly where you stand.

The Five Rules

The 5 Ahpra rules this audit checks

These are the five advertising prohibitions under Section 133 of the National Law, illustrated with examples of the kinds of wording commonly found on healthcare websites.

Claims should be truthful, accurate, and supported by evidence (Section 133(1)(A))

Claims about treatments, practitioner expertise, qualifications or expected outcomes should be supported by appropriate evidence and presented in a way that does not mislead. The risk is not limited to claims that are obviously false. Advertising can also become misleading when it exaggerates benefits, omits important context or creates an impression that cannot be substantiated.

Likely breach

"Our proven treatment provides long-term relief."

Better wording

""We provide evidence-based treatment tailored to each patient's individual needs and circumstances."

If you advertise an offer, clearly explain the conditions (Section 133(1)(B))

Advertising a discount, gift or other incentive is not prohibited, but the important terms and conditions must be clearly communicated. Patients should be able to understand exactly what is being offered, who is eligible, any exclusions that apply and when the offer expires before deciding whether to respond.

Likely breach

"New patient special — only $49!"

with no explanation of what is included, or any terms and conditions.

Better wording

"Initial consultation $49 (normally $120). Available to new patients only until 31 December 2026. Includes consultation only. Further treatment or investigations, if required, will incur additional fees."

Clinical testimonials cannot be used in advertising (Section 133(1)(C))

Ahpra prohibits the use of testimonials that refer to a clinical aspect of a regulated health service. This includes reviews, case studies or patient stories discussing symptoms, diagnoses, treatments or outcomes. The restriction applies even where the testimonial is genuine and voluntarily provided by the patient.

Reviews posted to independent third-party platforms the practice doesn’t control, such as your Google Business profile, may remain visible, although care should be taken when responding to them.

Likely breach

★★★★★ "After just a few appointments my pain was completely gone."

Better wording

Reviews discussing clinical care or treatment outcomes should not be used in advertising controlled by the practice. Feedback relating only to non-clinical aspects of the service, such as communication, booking or customer service, may be acceptable.

Avoid creating unrealistic expectations about treatment (Section 133(1)(D))

Claims should not exaggerate likely benefits, guarantee particular outcomes, minimise potential risks or limitations, or suggest that treatment will be successful for every patient. Advertising should recognise that treatment outcomes vary according to an individual’s condition, circumstances and response to care.

Likely breach

"We'll have you pain-free in weeks."

Better wording

"We'll discuss appropriate treatment options and expected outcomes based on your individual circumstances."

Don't encourage unnecessary use of healthcare services (Section 133(1)(E))

Website content should not encourage unnecessary consultations, investigations or treatment, promote ongoing care without an appropriate clinical basis, or use offers and incentives in a way that encourages greater use of regulated health services than is clinically justified.

Likely breach

"Everyone should have a comprehensive health check every six months."

Better wording

"The need for health assessments depends on an individual's age, health history, risk factors and clinical circumstances."

FAQs

Is this an official Ahpra tool?

No. This is an independent self-assessment tool built by practiceedge, based on Ahpra’s advertising guidelines, Section 133 of the National Law, and published National Board guidance. It’s not affiliated with or endorsed by Ahpra.

Will the results be reported to Ahpra or a regulator?

No. Results are provided only to you. This tool is designed to help you review your own website before concerns are raised, not to monitor or report on your practice.

Is this legal advice?

No. It’s an educational self-assessment tool. Where a claim is complex or open to interpretation, we recommend speaking with your professional indemnity insurer or a regulatory lawyer.

How many pages does the audit check?

The free audit reviews up to five pages of your website. For a full-site review, see our complete Ahpra audit service.

What happens to my website URL after I submit it?

We don’t store your URL or contact you unless you ask us to. It’s used only to run the audit.

Which healthcare professions is this for?

Any practitioner or practice advertising a regulated health service under the National Law, including chiropractors, physiotherapists, psychologists, dentists, and other allied health and medical professions.

Start the Ahpra website compliance audit now

Audit your healthcare website

Takes about 15 seconds. We don't store your URL or send you anything unless you ask us to.

Your website URL

Free audit includes an initial review of up to five pages. For full-site recommendations, see our complete AHPRA audit service.

About this tool. Built as a self-assessment aid based on the Ahpra Guidelines for advertising a regulated health service, section 133 of the Health Practitioner Regulation National Law, and published guidance from the National Boards for each registered health profession. It is not legal advice and does not guarantee compliance. For formal advice, consult your professional indemnity insurer or a regulatory lawyer. Official Ahpra resources are available at ahpra.gov.au/Resources/Advertising-hub.