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The Importance Of Authority Video For Businesses

July 29, 2021
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We’d highly recommend PracticeEdge to design and build a website for your organisation. Kylie was wonderful to work with right from the initial planning meeting through to the site going live. She paid attention to every detail and communicated with us promptly. Having a project roadmap meant we could prepare in advance, and shared folders made it easy to upload our content. If we needed something tweaked, it was attended to straightaway. The whole process was streamlined and seamless, and we couldn’t be happier with the aesthetic and style of the final product. Dr Scott Claxton

Louise Allan

Dr Scott Claxton

Video drives a 157% increase in organic traffic from search engine results!

It also outperforms text content on social media, leading to higher conversion rates across platforms.

There is no denying that video is one of the best ways to communicate your brand’s message. But how do you ensure that the video you distribute is professional and engaging?

A professional videographer can help you create authority videos that you and your clients will love. The process is easy and more affordable than you think. In this video, our Director, Simon, shares how authority video can benefit your business.

Have another question or ready to start your authority video project? Contact us today! For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 200 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as the President of the Diamond Creek Traders Association.