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Digital Marketing Trends: Spotlight on Authority Video

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It has been a pleasure being able to redesign and rebuild my website with Practiceedge. Coming up with the vision and the feel of our digital space was for me a daunting experience, however the team made it simple; process driven and an experience that not only met our needs, but in my view has exceeded it. For the first time in years we are starting to make headway into the digital world with clients booking in directly via our website. Very happy with the experience
Brett Grant
Family Chiropractic Chatswood
Authority Video Blog

The statistics on video content are simply staggering:

Blog Authority Video
  • Social video generates 1200% more shares than image and text content combined.
  • Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it.
  • 96% of people have watched explainer videos to learn more about a service or product.
  • 86% of people would like to see more video from brands.
  • 64% of consumers make a purchase after watching branded social videos.
Video content can boost trust and customer engagement while positioning your business as an industry authority. It is a powerful content medium that can take your online presence to the next level.

Here are some of the videos we have produced recently:

Playlist

3 Videos

Digital Marketing Trends: Spotlight on Authority Video At practiceedge, we produce authority video content to help businesses gain attention, build trust, and grow their industry authority. The production process is straightforward:

  • We’ll record the video on your premises.
  • Our professional post-production team will edit to impress.
  • We’ll upload your video to a private online streaming service.
  • We can add videos to your website and other streaming platforms like YouTube.
  • Your video can be transcribed into text for added search performance.

Video content has the potential to transform your website and visitor experience by providing a clear, informative, and professional answer to your customer’s questions.

Get in touch with our team to learn more about the production process.

Get in touch with our team to learn more about the production process.
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Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 200 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as the President of the Diamond Creek Traders Association.

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