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Digital Marketing Trends: Spotlight on Authority Video

Jun 16, 2021

The digital marketing landscape is constantly evolving. While some trends come and go, others become an integral part of the online world. The demand for video content has never been greater, and businesses are adapting by producing and distributing custom video content for themselves.

The statistics on video content are simply staggering:

  • Social video generates 1200% more shares than image and text content combined.
  • Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it.
  • 96% of people have watched explainer videos to learn more about a service or product.
  • 86% of people would like to see more video from brands.
  • 64% of consumers make a purchase after watching branded social videos.

Video content can boost trust and customer engagement while positioning your business as an industry authority. It is a powerful content medium that can take your online presence to the next level.

Here are some of the videos we have produced recently:

At practiceedge, we produce authority video content to help businesses gain attention, build trust, and grow their industry authority. The production process is straightforward:

  • We’ll record the video on your premises.
  • Our professional post-production team will edit to impress.
  • We’ll upload your video to a private online streaming service.
  • We can add videos to your website and other streaming platforms like YouTube.
  • Your video can be transcribed into text for added search performance.

Video content has the potential to transform your website and visitor experience by providing a clear, informative, and professional answer to your customer’s questions.

could your business benefit from authority video?

Get in touch with our team to learn more about the production process.

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