Google Ads are a great way of advertising your business. 90% of users around the world use Google to search for products and services. As such, it is very clear why people see it as an incredibly reliable method of finding and using different resources.
Google Ads can help your business stand out from the crowd of sites. They can position your business at the top of the Search Engine Results Page, encouraging users to engage with you. But how do you know your Google Ad campaign is performing effectively? In this article, we’ll explain everything you need to know about Google Ads and how you can ensure it is working for you.
For personalised advice, contact our team at practiceedge today.
Google Ads and Marketing
Google Ads is an online advertising platform. They allow businesses to create and display ads across Google’s search results, YouTube, and other websites. Advertisers can target specific keywords and demographics using a bidding system. Businesses must then offer a bid to gain a specific ad placement. These ads can then either run indefinitely or until a set end date.
Google also provides tools for tracking performance. This allows businesses to optimise their campaigns for better visibility, traffic, and conversions. Making it a beneficial addition to any marketing campaign. It can help you reach a wider audience, and increase brand awareness and engagement.
Reasons Your Google Ads are Struggling
Your Google Ad campaign may be struggling due to several different issues. Here, we’ll detail the top five reasons your Google Ads may not be performing well and how they can be improved.
Performance Optimisation
Performance optimisation involves refining and enhancing ad campaigns. This refinement improves their effectiveness to achieve better results. Doing so means adjusting keywords, ad copy, bidding strategies, and targeting options. Collected performance data informs each adjustment.
Advertisers can make informed decisions by analysing metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI). They can increase ad visibility, lower costs, and maximise conversions. Ultimately, leading to more successful advertising outcomes.
If you have a low CTR or Quality Score, provided by Google, your Google Ads may be poorly optimised. This can be adjusted by researching and updating with relevant keywords to target a wider audience.
Low Quality Ad Copy
Low-quality ad copy is poorly written advertisement text that fails to engage the audience or convey a clear message. It may include vague language, spelling or grammatical errors. Likewise, lack of compelling calls to action, or irrelevant content can decrease engagement as well.
Such ad copy can result in low click-through rates and ultimately, poor campaign performance. Good ad copy should be concise and engaging, drawing in your audience.
If your Ad campaign is performing poorly, double-check your ad copy. Identify any common spelling or grammatical errors that may be affecting your business’s image. Likewise, assess whether your copy represents your business accurately and resonates with the audience.
Irrelevant Landing Pages
Irrelevant landing pages are web pages that do not align with the content or promise of the ads that lead users to them. They may lack coherence in terms of messaging or fail to provide the expected information.
This can result in poor user experience, high bounce rates, and low conversion rates. Ultimately, harming the effectiveness of marketing campaigns. If your Google Ads are struggling, ensure their message and your landing page are in alignment.
Ad Rank Issues
Ad rank issues refer to problems that affect the position of an ad in search engine results. This determines how prominently it appears compared to competitors. Factors influencing ad rank include bid amount, quality score, and the ad’s expected performance.
Low ad rank can result in decreased visibility. This then leads to higher costs for advertisers trying to achieve desired placements. With thorough testing and collected performance metrics, you can identify areas for improvement to achieve a higher rank.
Budget Management
Budget management involves allocating and controlling advertising funds to maximise ROAS. It includes setting daily or monthly budgets, monitoring spending, and adjusting bids accordingly. Google estimates that every $1 spent should result in an $4 ROAS. If you are getting less than this on your returns, you may need to take a closer look at your budget.
If you consistently overspend without achieving results you may be experiencing poor budgeting. Likewise, an underutilised budget or high cost per conversion could indicate management issues. This mismanagement could lead to depleting your budget too early, limiting visibility.
Depending on your needs and goals ad management can be extremely difficult. With effective assessments, optimising your campaign can help reduce costs and ensure budgets are maintained.
The Benefits of an Ads Management Service
Managing and navigating these different factors to optimise your Google Ad campaign can be difficult. An expert can identify and interpret different performance metrics to enhance your campaign. They can conduct keyword research to optimise your content as well as ensure your campaign has consistent messaging.
Likewise, an Ads Management Service can help you manage your budget more effectively. They can prioritise expenses that are more likely to have lasting and impactful results for your business. This can help you avoid investing in unnecessary and costly areas, improving your campaign.
With their in-depth knowledge of Google Ads best practices and digital marketing, they can improve every area of your Google Ads.
Your Google Ads Experts
If you need an expert team to help boost your Google Ad campaign, look no further. At practiceedge, we have years of experience that sets us apart from other digital marketing agencies. We can ensure your Google Ads are optimised effectively, so you can get better results instantly.
If you’re ready to improve your Google Ad campaign, reach out to our enthusiastic team today. We are always ready to help any business achieve their goals.
