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What Are Backlinks in SEO and How to Build Links?

September 21, 2021
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Practice Edge have created a website that has allowed our business to dominate the market. The friendly team were engaging to work with and sensitive to our requirements. Thank you Practice Edge for such a great experience!

Mark Ireland

Advanced Family & Sports Podiatry

When talking about SEO at practiceedge, we often talk about relevance and authority.

Relevance refers to how well you convey what you do to Google. More specifically, does your content, location, and website structure align with what you’re trying to rank for?

On the other hand, authority refers to whether your website is a recognised and trusted source of information. One of the largest indicators of authority is backlinks.

Learn more about what backlinks are and how they can help your SEO from this video featuring our General Manager, Nathan.

Have another question or ready to start SEO for your business? Contact us today! For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 200 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as the President of the Diamond Creek Traders Association.