When talking about SEO at practiceedge, we often talk about relevance and authority.
Relevance refers to how well you convey what you do to Google. More specifically, does your content, location, and website structure align with what you’re trying to rank for?
On the other hand, authority refers to whether your website is a recognised and trusted source of information. One of the largest indicators of authority is backlinks.
Learn more about what backlinks are and how they can help your SEO from this video featuring our General Manager, Nathan.