Featuring a team of 10 physiotherapists with access to an on-site hydrotherapy pool and clinical Pilates/gym studio, Physiotherapy Centre Bendigo (PCB) have been treating patients for 25+ years, and have a strong reputation throughout the Greater Bendigo area. PCB wanted a physiotherapy website design that gave their business a modern touch.
The new site needed to convey a feeling of trust and authority, allowing prospective clients to get a feel for PCB before making contact; the team, the services they provide and the conditions they treat. Our design team accomplished this by redesigning the site, restructuring pages, incorporating authority video to the Home Page and revising general imagery throughout the site. As a result, the site conveys a professional yet friendly and approachable look and feel, drawing in potential clients.
We were aware that when a site includes content heavy pages, the reader can easily lose focus and interest. To create informative content, our healthcare web design team focused on restructuring the content blocks in a logical and cohesive sequence. The result – cleaner pages with informative content that captures a reader’s interest without being overwhelming.
To enhance the user experience, regardless of the device that is being used to view the site, we have ensured ease of navigation with minimal effort. For user convenience, we have included multiple call to actions across the site, making it quick and easy for the user to make an enquiry or appointment.
SEO Campaign
Campaign Goals
The goal of the physiotherapy SEO Campaign was to increase local visibility for physiotherapy, sports physiotherapy, hydrotherapy and pilates related keywords for Bendigo.
The content on the pages was critically analysed and compared to competitors. Changes were made specific to the keyword themes, which lead to a rise in rankings. Off page strategies were implemented to improve the authority of the website compared to other similar sites, and local relevance was established through a strong Google My Business profile.
Campaign Results
In the period between 7 Nov 2020 – 6 Dec 2021 and the previous period, we’ve seen the following:
- 31.39% increase in the amount of users
- 30.34% increase in the amount of new users
- 38.29% increase in the amount of sessions
Goal Completions over time
Keyword Rankings
Rankings increased dramatically since the start of the campaign – most of which have reached position number 1. By reaching the top of Google search, Physio Centre Bendigo has a distinct advantage over their competitors in organic search. Potential clients searching for physiotherapy related terms in Bendigo are more likely to find them and interact with their business.
Campaign Highlights
- Mobile accessibility and usability
- Speed Optimisation
- Quality Assurance
- Custom Visual Identity Creation
- Custom WordPress Website
- Search Engine Optimisation
- Blogging Platform
- Embedded Booking Platform
