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Douglass Hanly Moir Pathology (DHM)

Medical, Medical Services
Google Ads, SEO

We’ve had a great experience with Practice Edge and we value our ongoing partnership with them for our psychology practice. Linda is knowledgeable and skilled but also able to help us breakdown and understand the google marketing strategy so that we can contribute on our end too. She’s a great communicator and generous with her time. Highly recommend their services.

Lachlan Anthony

Everyday Psychology

#1 rankings for Sydney NIPT keywords and middle of page 1 for general search terms.

Find out what we did for Douglass Hanly Moir Pathology (DHM)

Pathology – NSW

In less than six months, we’ve seen some amazing results from newly created Search campaigns for a well-known NSW pathology company. Running alongside the business’s individual clinic’s Ads campaigns, these statewide search campaigns were carefully crafted targeting different keywords to their individual clinic’s campaigns and meticulously implement exclusions, to ensure there is no adverse impact on performance of the other 34 individual collection centre’s; and absolutely no risk of policy breach by double serving keywords to the same domain. Innovative strategy, careful consideration, and thorough attention to detail has resulted in the statewide NSW campaigns garnering 33,900 clicks and 2,670 conversions, with a $7.70 cost per conversion in less than six months.