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Douglass Hanly Moir Pathology (DHM)

5 Stars
It has been a pleasure being able to redesign and rebuild my website with Practiceedge. Coming up with the vision and the feel of our digital space was for me a daunting experience, however the team made it simple; process driven and an experience that not only met our needs, but in my view has exceeded it. For the first time in years we are starting to make headway into the digital world with clients booking in directly via our website. Very happy with the experience
Brett Grant
Family Chiropractic Chatswood

#1 rankings for Sydney NIPT keywords and middle of page 1 for general search terms.

Douglass Hanly Moir Pathology (DHM) Case Study

Pathology – NSW

In less than six months, we’ve seen some amazing results from newly created Search campaigns for a well-known NSW pathology company. Running alongside the business’s individual clinic’s Ads campaigns, these statewide search campaigns were carefully crafted targeting different keywords to their individual clinic’s campaigns and meticulously implement exclusions, to ensure there is no adverse impact on performance of the other 34 individual collection centre’s; and absolutely no risk of policy breach by double serving keywords to the same domain. Innovative strategy, careful consideration, and thorough attention to detail has resulted in the statewide NSW campaigns garnering 33,900 clicks and 2,670 conversions, with a $7.70 cost per conversion in less than six months.

(October 7, 2024 to April 17, 2025)

DHM Pathology iPad Mockup

Recent Results

December 12, 2025
December 12, 2025

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