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Douglass Hanly Moir Pathology (DHM)

Medical, Medical Services
Google Ads, SEO

We’d highly recommend PracticeEdge to design and build a website for your organisation. Kylie was wonderful to work with right from the initial planning meeting through to the site going live. She paid attention to every detail and communicated with us promptly. Having a project roadmap meant we could prepare in advance, and shared folders made it easy to upload our content. If we needed something tweaked, it was attended to straightaway. The whole process was streamlined and seamless, and we couldn’t be happier with the aesthetic and style of the final product. Dr Scott Claxton

Louise Allan

Dr Scott Claxton

#1 rankings for Sydney NIPT keywords and middle of page 1 for general search terms.

Find out what we did for Douglass Hanly Moir Pathology (DHM)

Pathology – NSW

In less than six months, we’ve seen some amazing results from newly created Search campaigns for a well-known NSW pathology company. Running alongside the business’s individual clinic’s Ads campaigns, these statewide search campaigns were carefully crafted targeting different keywords to their individual clinic’s campaigns and meticulously implement exclusions, to ensure there is no adverse impact on performance of the other 34 individual collection centre’s; and absolutely no risk of policy breach by double serving keywords to the same domain. Innovative strategy, careful consideration, and thorough attention to detail has resulted in the statewide NSW campaigns garnering 33,900 clicks and 2,670 conversions, with a $7.70 cost per conversion in less than six months.