Hospitals and Medical Clinics
Doctor SEO
Specialised Search Engine Optimisation
Want to be Known as the Go-To Local Medical Practice?
Modern medical practices have a choice – invest in digital marketing and stand out online, or get hidden amongst the billions of Google search results.
For GP practices that want to stand out and get more new patients via Google, search engine optimisation (SEO) is a great way to achieve this.
Here at practiceedge, we help medical clinics of all sizes to get better rankings, higher website traffic, and more new patients with SEO. As medical SEO specialists, we utilise a range of industry-specific, AHPRA-compliant SEO techniques to help you achieve your practice goals.
To get started with our medical SEO service, contact our team today.
Your Patients are Searching for a Dr with Google: Can They Find Your Practice?
With almost three quarters of Australians using Google in attempts to diagnose themselves rather than seeing a doctor, doctor search engine marketing is more crucial today than ever before. However, it’s not just about people finding your services online and using the information on your site to self-diagnose. Your aim is to get more patients not only onto your website, but through the online booking process and into your medical practice.
SEO is an ongoing process that aims to produce long-term results, continuously optimising your online presence. While you keep up-to-date with medical information and health services, many medical practices do this while also upping their marketing efforts with keyword research, local SEO, and other types of online marketing for doctors. You don’t want to be left behind when it comes to medical research, and your search engine marketing should be the same.
Elevate Your Online Presence with Medical SEO
Increased Organic Traffic
An influx of organic traffic could be coming to your doctor website, all thanks to the relevant keywords and other aspects that make up SEO services.
Enhanced Online Visibility
If you're looking to launch up the search engine results pages, doctor search engine marketing tactics like SEO are ready to take you there and give you the online visibility you want.
Higher Keyword Rankings
By using relevant keywords, search engines can find you more easily and direct more website traffic to your web page. Your practice website is read for success, and more local patients!
Improved User Experience
SEO services are about more than search engine results— the user experience, incorporating your website speed, usability, and mobile responsiveness is just as important.
Credibility and Trust
You understand how important it is for patients to trust the people who provide their medical services. Doctor search engine marketing aims to increase your medical practice's authority and credibility to foster that trust.
Increased Conversion and Revenue
Reaching the top of search engine results pages is one thing, but you also need to see it in action. SEO methods like keyword research also aim to increase conversion, leading to increased revenue.
Our Approach to SEO
Customised Strategy
We’ll craft a custom strategy for your medical clinic to ensure our actions align with your goals.
On-Page SEO
Our on-page team will perform a range of on-page SEO techniques to ensure your site is Google-friendly.
Backlinks and Authority
Authority building is key for doctors and other healthcare clinics. We manage backlinking and authority building to strengthen your campaign.
Content
Our team will write AHPRA-compliant content that is required for your campaign to thrive.
Technical SEO
Beyond the strategy, we’ll perform a number of tasks to optimise your technical SEO.
CRO
We’ll frequently review how well your website is converting to maximise your return on investment.
Local SEO
Through local SEO techniques, we’ll help your medical practice stand out in your local community.
Collaboration
You’ll work side by side with our skilled SEO specialists who will provide expert advice and transparent reporting.
SEO Video Resources
Your Doctor Search Engine Marketing Questions Answered
Why do I need SEO as a doctor?
What is local SEO for doctors?
How do you measure the success of my doctor SEO campaign?
What does your SEO strategy include?
Do you offer other digital marketing services for doctors?
How do you stay up to date with the latest SEO trends?
Why practiceedge?
Motivated by Results
Your goals are our goals. While you're motivated for great results for your medical practices and medical services, we're just as motivated to see your new position in the search results.
Inspired by Innovation
Search engines improve every day, and we make it our mission to stay on top of it all. Using industry-leading techniques and a proven approach, we use every innovative method to help you reach the top of the search results.
Driven by Data
Whether you're looking for an increase in new patients, to connect with others in the healthcare industry, or utilise search algorithms to drive more traffic to your website, healthcare SEO is all about the numbers behind these goals.
Comprehensive Marketing Approach
We're a one-stop shop when it comes to search marketing for your medical clinic. We also offer websites for doctors and Google Ads for doctors, covering all bases depending on your unique needs.
Google Reviews
Most Patients Use Search Engines, so Meet Them Where They Are
At practiceedge, our years of experience working with those in the healthcare industry means we understand what potential patients are looking for when searching online for healthcare professionals.
Whether you’re interested in a new SEO strategy or want to optimise your current campaign, our healthcare marketing skills have the unique edge you need. To see how we could improve your ranking in the organic search results on Google, contact our medical SEO team today.