SEO Inclusions

What's Included?

There’s no denying that new clients are the lifeblood of any business. But before any new clients can make an enquiry, they must be able to find you first! ​

Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.​

5 Stars
Profesional, quick service of incredibly high quality. Great working with the team
Marlon Perera
Perera Urology

Here’s What You Can Look Forward To…​

Establishing goals

Custom SEO​ Strategy​

Tailored ongoing SEO plan based on your business needs and goals ​

Website Audit

Website ​Audit

Full audit of your website content, structure and usability to optimise for SEO ​

Keyword​ Research ​

Keyword​ Research ​

Identification of the most relevant and successful keywords to target for best ROI

Enhanced Online Visibility

On-Page​ Optimisation

On-page optimisation of your website including meta titles & descriptions, headings, images and interlinking ​

Content Strategy

Content Strategy & Production​

Content analysis and creation to boost your online authority and relevance ​

Competitor Analysis

Competitor Analysis

Analysis of your competitor’s marketing to identify new strategies and opportunities

Authority​ Building​

Authority​ Building​

Identifying and building a strong backlink profile to increase the trust and authority of your website

Increased Organic Traffic

Tech Audits & Optimisation

Regular audits of your website ​to identify and address​technical SEO issues and​increase performance

GMB Optimisation

GMB Optimisation

Optimisation and management of your Google My Business profile to increase local presence

Conversion​ Tracking

Conversion​ Tracking

Tracking and monitoring of conversion points across your website to ensure ROI

Increased Conversion and Revenue

Custom Reporting

Custom monthly reporting on the performance of your campaign from a dedicated campaign manager

Your 6-Month SEO Roadmap

eCommerce SEO Roadmap
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Newcastle Health Enterprise
04/08/2026
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We recently worked with Practice Edge to create our new website for Enterprise Facial Plastics, and we couldn't be happier with the result. From the beginning, the entire process was smooth, organised and stress free. The team was incredibly responsive, taking the time to understand exactly what we wanted and making any requested changes quickly and without fuss. Their communication throughout the project was excellent, and we always felt supported. The finished website is exactly what we had envisioned -professional, modern and beautifully reflects our brand. It's clear that the team genuinely cares about delivering a high quality product and ensuring their clients are happy with the end result.
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Michael and Louisa S
17/07/2026
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My physiotherapy business, Better Movement Collective, has recently been working with Practice Edge to develop our new website and improve our SEO. As a brand-new clinic, building a strong online presence is no small task. While it’s still too early to comment on the long-term SEO results, I can confidently say that the communication, honesty and professionalism from the team have been outstanding. From our very first meeting, Simon was fantastic. Rather than trying to sell us a package, he took the time to conduct a thorough market analysis of our current position, assess our competitors, and identify where he believed we had the greatest opportunities to grow. That approach immediately built my trust and confidence in both Simon and the Practice Edge team. Our new website looks incredible, (thank you Tamara and team) and we’re genuinely excited to share it with our patients and the wider community. Based on our experience so far, I would highly recommend Practice Edge to any healthcare business looking for a marketing partner. They’re a locally owned company that truly understands the value of clear communication, transparency and honesty.
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Elgar Vet Admin
17/05/2026
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Our new website is simply brilliant, very professional team who worked on it, incredibly helpful. Would highly recommend.
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Lachlan Anthony
18/04/2026
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We’ve had a great experience with Practice Edge and we value our ongoing partnership with them for our psychology practice. Linda is knowledgeable and skilled but also able to help us breakdown and understand the google marketing strategy so that we can contribute on our end too. She’s a great communicator and generous with her time. Highly recommend their services.
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Alina Shushkevich
13/04/2026
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I have been working with Linda on Google Ads for many years. After using another service the turn around was dramatic. We were spending much less money on Ads and brining in more clients. Apart from her technical knowledge and expertise Linda has always been warm, understanding, responsive and generally a pleasure to work with. Thanks so much :)
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Heal & Thrive
22/03/2026
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I could not be happier with the work Practice Edge have done in rebuilding, expanding, tidying up and optimising my website. Not to mention providing a thorough, clear handover with the next steps explained. It's not just the end result that I was happy with, it was the whole process. Right from the start communication was excellent, they did thorough research to understand my business and my market. I barely had to provide much input or put in much work on my end, which is exactly what you want when you assign a project to someone. I just let them do their thing. Thank you so, so very much!
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Adrian Maher
12/12/2025
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I had a website made by practice edge as a sole trader medical specialist. Kylie & Simon were easy to deal with, professional and prompt. They helped my vision become a beautiful site and helped creatively so much. Inbuilt functionality with other providers like hotdoc and doctify has worked seemlessly.
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Kelly Mann profile picture
Kelly Mann
12/11/2025
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The team at Practice Edge are fantastic, in particular Jarryd. When we started the business website was running poorly and in need of care. The guys jumped in, fixed issues and now the website is performing really well! Jarryd has been the man on the SEO - his attention to detail, communication skills and ease at which he is to work with is incredible. Plus he is excellent at what he does! I highly recommend the team and Jarryd’s SEO skills!
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Bethany Moutray
06/11/2025
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It’s still early days working with this SEO company for my Podiatry Clinic, but so far I’m really impressed. The team has been excellent with communication and very transparent about their process and progress. A special mention to Neethu, my SEO specialist — she’s been fantastic to work with, always responsive, knowledgeable, and clear in her explanations. I feel confident I'm in good hands and excited to see how things develop!
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Month 01

Campaign setup, research and ​on-page optimisation​

Research

  • Keyword research
  • Competitor analysis
  • Content review
  • Website audit and updates

On-Page Optimisation

  • Meta tiles and descriptions
  • Heading optimisation
  • Image optimisation
  • Internal linking
  • Image optimisation

Setup

  • Google My Business
  • Website traffic and conversion tracking
  • Rankings tracking

Reporting

  • Custom reporting and communication from your SEO campaign manager
Ongoing Optimisation and Maintenance
Strategy Development and Foundation

Month 02

Link audit/building, content expansion and local SEO optimisation​

Campaign Performance Monitoring

  • Ranking position
  • Organic traffic
  • Conversion goal performance

Content Creation

  • Creation of additional keyword page content by our copywriters

Link Building

  • Current backlink audit
  • Citation building

Reporting

  • Custom reporting and communication from your SEO campaign manager

Local SEO

  • Setup of pelocal pages
  • GMB profile optimisation
  • GMB review strategy
  • GMB posts

Month 03

Conversion review, content creation and ongoing link building

Campaign Performance Monitoring

  • Ranking position
  • Organic traffic
  • Conversion goal performance

Link Building

  • Association, membership and supplier links
  • Social Media links
  • Link toxicity checks

CRO Review

  • Review Call to Actions
  • Review offers and lead generation strategies
  • Review conversion tracking

Content Creation

  • Creation of blog content to support SEO keywords

Google My Business

  • GMB posting

Reporting

  • Custom reporting and communication from your SEO campaign manager
Implementation and Technical Optimisation
Content and Link-Building Continuation

Month 04

Tech audit, ongoing link building, competitor analysis and content posting

Campaign Performance Monitoring

  • Ranking position
  • Organic traffic
  • Conversion goal performance

Google My Business

  • GMB posting

Technical SEO Audit

  • Review of website technical SEO factors
  • Fix any identified technical SEO issues

Link Building

  • Competitor backlink analysis
  • Identification of link opportunities
  • Link Building

Content

  • Publish blog content to the website to boost relevance and authority
  • SEO optimisation of blog post to support keyword themes

Month 05

Ongoing link building, competitor analysis and content posting

Campaign Performance Monitoring

  • Ranking position
  • Organic traffic
  • Conversion goal performance

Link Building

  • Competitor backlink analysis
  • Identification of link opportunities
  • Link Building

Content

  • Publish blog content to the website to boost relevance and authority
  • SEO optimisation of blog post to support keyword themes

Reporting

  • Custom reporting and communication from your SEO campaign manager

Google My Business

  • GMB posting
Strategy Execution and Refinement
Competitor Analysis and User Experience

Month 06

Tech audit, link audit and website performance optimisation

Campaign Performance Monitoring

  • Ranking position
  • Organic traffic
  • Conversion goal performance

Link Audit

  • Audit of backlink strategy and current links and updates where necessary

Content

  • Publish blog content to the website to boost relevance and authority
  • SEO optimisation of blog post to support keyword themes

Website Performance

  • Review of website speed and performance
  • Speed and performance enhancement tasks as identified

Google My Business

  • GMB posting

Reporting

  • Custom reporting and communication from your SEO campaign manager

Technical SEO Audit

  • Review of website technical SEO factors
  • Fix any identified technical SEO issues

Blog

Are AI summaries pushing your practice down the page, or out of search results entirely? It’s a question many healthcare

Being outranked by a local practice can be frustrating, particularly when your clinic provides excellent care and strong patient outcomes.

Ready to launch?
Discover What’s Possible!

More than ever, the ability for your practice to consistently generate new clients is pivotal to your success.

As a healthcare business owner, this responsibility falls squarely on your shoulders.

Let’s unpack your marketing goals and discuss how we can help boost your online presence and create a new client strategy that consistently fills your books!

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