SEO Inclusions
There’s no denying that new clients are the lifeblood of any business. But before any new clients can make an enquiry, they must be able to find you first!
Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.
SEO
There’s no denying that new clients are the lifeblood of any business. But before any new clients can make an enquiry, they must be able to find you first!
Here’s What You Can Look Forward To…
Custom SEO Strategy
Tailored ongoing SEO plan based on your business needs and goals
Website
Audit
Full audit of your website content, structure and usability to optimise for SEO
Keyword Research
Identification of the most relevant and successful keywords to target for best ROI
On-Page Optimisation
On-page optimisation of your website including meta titles & descriptions, headings, images and interlinking
Content Strategy & Production
Content analysis and creation to boost your online authority and relevance
Competitor Analysis
Analysis of your competitor’s marketing to identify new strategies and opportunities
Authority
Building
Identifying and building a strong backlink profile to increase the trust and authority of your website
Tech Audits & Optimisation
Regular audits of your website to identify and address technical SEO issues and increase performance
GMB
Optimisation
Optimisation and management of your Google My Business profile to increase local presence
Conversion Tracking
Tracking and monitoring of conversion points across your website to ensure ROI
Custom
Reporting
Custom monthly reporting on the performance of your campaign from a dedicated campaign manager
Conversion
Tracking
Tracking and monitoring of conversion points across your website to ensure ROI
Custom
Reporting
Custom monthly reporting on the performance of your campaign from a dedicated campaign manager
Your 6-Month SEO Roadmap
Month 01
Campaign setup, research and on-page optimisation
Month 02
Link audit/building, content expansion and local SEO optimisation
Month 03
Conversion review, content creation and ongoing link building
Month 04
Tech audit, ongoing link building, competitor analysis and content posting
Month 05
Ongoing link building, competitor analysis and content posting
Month 06
Tech audit, link audit and website performance optimisation
Month 01
Campaign setup, research and on-page optimisation
Research
- Keyword research
- Competitor analysis
- Content review
- Website audit and updates
Setup
- Google My Business
- Website traffic and conversion tracking
- Rankings tracking
On-Page Optimisation
- Meta tiles and descriptions
- Heading optimisation
- Image optimisation
- Internal linking
- Image optimization
Reporting
- Custom reporting and communication from your SEO campaign manager
Month 02
Link audit/building, content expansion and local SEO optimisation
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Link Building
- Current backlink audit
- Citation building
Local SEO
- Setup of pelocal pages
- GMB profile optimisation
- GMB review strategy
- GMB posts
Content Creation
- Creation of additional keyword page content by our copywriters
Reporting
- Custom reporting and communication from your SEO campaign manager
Month 03
Conversion review, content creation and ongoing link building
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
CRO Review
- Review Call to Actions
- Review offers and lead generation strategies
- Review conversion tracking
Google My Business
- GMB posting
Link Building
- Association, membership and supplier links
- Social Media links
- Link toxicity checks
Content Creation
- Creation of blog content to support SEO keywords
Reporting
- Custom reporting and communication from your SEO campaign manager
Month 04
Tech audit, ongoing link building, competitor analysis and content posting
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Technical SEO Audit
- Review of website technical SEO factors
- Fix any identified technical SEO issues
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Google My Business
- GMB posting
Link Building
- Competitor backlink analysis
- Identification of link opportunities
- Link Building
Month 05
Ongoing link building, competitor analysis and content posting
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Google My Business
- GMB posting
Link Building
- Competitor backlink analysis
- Identification of link opportunities
- Link Building
Reporting
- Custom reporting and communication from your SEO campaign manager
Month 06
Tech audit, link audit and website performance optimisation
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Google My Business
- GMB posting
Technical SEO Audit
- Review of website technical SEO factors
- Fix any identified technical SEO issues
Link Audit
- Audit of backlink strategy and current links and updates where necessary
Website Performance
- Review of website speed and performance
- Speed and performance enhancement tasks as identified
Reporting
- Custom reporting and communication from your SEO campaign manager
Start Your Journey
Book a Marketing Consultation
If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:
Business Goals
What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.
Competition Comparison
How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.
Growth Opportunities
We’ll identify areas of improvement that will positively impact your business growth.
Marketing Recommendations
Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.
Ready to launch?
Discover What’s Possible!
More than ever, the ability for your practice to consistently generate new clients is pivotal to your success.
As a healthcare business owner, this responsibility falls squarely on your shoulders.
Let’s unpack your marketing goals and discuss how we can help boost your online presence and create a new client strategy that consistently fills your books!
