Your complete AI visibility report
Are AI platforms recommending your practice—or someone else's?
A well-optimised website doesn't automatically mean your practice is showing up when patients ask ChatGPT, Perplexity, Gemini and other AI tools for healthcare advice. The Complete AI Visibility Audit tests your practice against real patient questions, revealing whether you're recommended, how you're represented and who you're competing against.
Why a great website isn't enough
AI platforms don't simply read your website and decide whether to recommend your practice.
They build answers from a wide range of sources, including your website, directories, review platforms, citations, third-party mentions and other trusted information across the web.
When someone asks, “Who’s the best physiotherapist for a running injury near me?” or “Can you recommend a speech pathologist for autism in [suburb]?” AI doesn’t produce a list of every practice. It selects a handful that it believes best answer the question.
The question for your practice is simple: Are you one of them?
The Complete AI Visibility Audit answers that question with real-world testing across the major AI platforms your patients are already using.
To be visible, your website needs to first have the technical foundations AI uses to find, understand and trust your content. If you’re unsure if your website is AI friendly, our free AI Readiness Audit is the ideal place to start.
It assesses four key areas of AI readiness:
Is your website ready for AI?
See what AI is actually saying about your practice
AI visibility is about the answer the patient receives — and that answer is assembled from far more than your own pages.
Analysing your website alone can't tell you:
- Whether you appear when someone asks AI about your specific services, in your specific location
- How AI describes your practice and whether that information is accurate
- Which competitors AI recommends ahead of you, and why
- Which sources AI is pulling from to build its answers about your field
- Where the biggest opportunities exist to strengthen your visibility
Those answers only come from testing AI directly.
We ask AI the questions your patients are already asking.
Instead of assessing your website in isolation, we create a series of real patient prompts based on your services and locations, then test them across the major AI platforms.
Service-based prompt testing
We translate your services into the natural-language questions patients ask every day, such as: "Who's the best physiotherapist for lower back pain in [suburb]?”, "Can you recommend a paediatric speech pathologist near me?" or "Where can I get dry needling for shoulder pain in [suburb]?” Each prompt is tailored to your practice and tested individually.
Multi-platform coverage
Patients don’t all use the same AI assistant. We compare your visibility across multiple platforms including ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot to identify where you're performing well—and where opportunities exist.
Competitive visibility benchmarking
Knowing whether you appear is only half the story. We identify which practices appear alongside you, which ones consistently outrank you, and where your share of AI visibility stands across your key services. This gives you a practical benchmark against the practices competing for the same patients.
Accuracy and representation check
AI forms its own understanding of your practice, and it may not be the message you want your patients to see. We assess how your services, expertise and positioning are described, highlighting any inaccuracies, omissions or misleading representations that could influence patient decisions.
Citation-source intelligence
AI recommendations are influenced by much more than your website. We identify the directories, review platforms, industry websites and other trusted sources contributing to answers about your profession, helping uncover opportunities to strengthen your broader digital authority.
Root-cause recommendations, prioritised by impact
Every finding is linked back to its likely cause. Rather than receiving a long list of observations, you'll receive prioritised recommendations, with the highest-impact, lowest-effort actions first, so you can start making a difference sooner.
What you'll receive
Your Complete AI Visibility Audit includes:
- A full visibility report across every tested service prompt and AI platform
- Your AI share of voice versus the practices competing for the same patients
- An accuracy review highlighting how AI currently represents your practice
- Citation and source analysis showing where AI is obtaining information about your services
- A prioritised action plan, ranked by impact, with the specific fixes that move the needle
- A walkthrough call to discuss the findings and recommended next steps
Turnaround: 1 week
Cost: $395 + GST
AI is changing how patients choose healthcare providers
Patients are increasingly turning to AI before they visit a website or perform a traditional Google search. Instead of scrolling through pages of results, they ask a question and receive a short, confident list of recommended practices. If your practice isn’t included, prospective patients may never even know you were an option.
For allied health and Ahpra-regulated practices, two things make this urgent:
AI recommendations are highly selective
Unlike traditional search results, AI typically recommends only a small number of practices. Ranking eleventh on Google still gets seen; being left out of an AI answer doesn't.
Accuracy matters as much as visibility
AI-generated descriptions influence patient expectations. Knowing how AI presents your services allows you to identify inaccuracies and improve the information patients receive.
The Complete AI Visibility Audit gives you a clear picture of where you stand today — and how to improve it.
How it works
See how AI platforms represent your services—and what to do next. Get a clear, prioritised plan to improve your visibility and outperform competitors.
1. We learn about your practice
You tell us which services you offer and the locations you want to target. We use this information to develop realistic patient prompts tailored to your practice.
2. We test the major AI platforms
We run those prompts across the leading AI platforms and record every recommendation, citation, description and competitor that appears.
3. You receive a prioritised action plan
We compile our findings into a detailed report that explains what we found, why it matters and which improvements are likely to have the greatest impact on your future visibility.
Frequently Asked Questions
How is this different from the free AI Readiness Audit?
The free AI Readiness Audit assesses whether your website has the technical foundations AI needs to be found, understood and trusted by AI. The Complete AI Visibility Audit goes a step further, testing whether your practice actually appears when patients ask AI platforms about the services you provide, who you’re competing against, and how your practice is represented.
Do I need to complete the free audit first?
No—but it’s a useful starting point. The free AI Readiness Audit provides an assessment of your website’s AI readiness, while the Complete AI Visibility Audit measures your real-world visibility across today’s leading AI platforms. Together, they provide a complete picture of both your website’s AI readiness and how your practice performs in AI search.
How do you choose the questions you test?
We create a set of prompts based on the services you provide, the locations you serve, and the types of questions prospective patients are likely to ask AI. Every audit is tailored to your practice rather than using a standard list of searches.
Will this guarantee I appear in AI results?
No, and you should be wary of anyone who promises that. What it guarantees is an honest assessment of your current visibility together with practical, prioritised recommendations to improve it.
Which platforms do you test?
Can you help us improve our AI visibility?
Yes. The audit includes prioritised recommendations explaining where the biggest opportunities exist. If you’d like help implementing those recommendations, we can provide a separate quote for our team to assist in making the technical and content improvements identified in the report.
Discover what AI is telling your future patients
Understand how your practice is represented, where your competitors are gaining visibility, and what you can do to strengthen your presence across today’s leading AI platforms.