Authority SEO Sprint

Authority SEO

Building the off-page authority your site needs to overtake the competition.

5 Stars
Practice Edge have been professional, organised, effective, and delivered exceptional and flawless results for my web page “The Vertigo Co”. I would highly recommend them to any business looking to further their web design or SEO needs. Simply brilliant!
Laura Power
The Vertigo Co

Authority is the last piece of the puzzle when it comes to SEO, and it is also one of the most important!

In order to rank, Google wants to know that your website is an authority and leader in your niche; one key measure of authority is whether other websites link to your content (backlinks).

The Authority Sprint focuses on off-page SEO to increase website authority and produce stronger SEO performance. You’ll get a comprehensive off-page audit, analysis, and strategy. Plus, we’ll action some of the identified tasks to get you started.
SEO Authority

Included In The Authority SEO Sprint

The Authority SEO Sprint by practiceedge will offer a comprehensive plan outlining our proposed strategy for optimising your website for search engines. This Authority Sprint includes the completion of the following tasks:

The Foundation of Online Presence

Analysis of Existing Backlink Profiles

We will conduct a thorough analysis of the existing backlink profiles of sites ranking on page 1 for your desired keywords to identify their strengths and weaknesses. We will also analyse your existing backlink profile to determine the competitive gap between your site and those ranking on page 1. This analysis helps us to quantify the type and number of backlinks required to improve your website’s search ranking.

Competition Analysis for Opportunities

Competition Analysis for Opportunities

We will identify opportunities for obtaining high-quality backlinks through competition analysis. This involves identifying sites that link to your competitors but not to your site and then reaching out to those sites to request a link. We will also identify industry-specific directories and publications that can provide valuable backlinks to your site.

Leverage Local Business Directories icon

Citations from Quality Directories

We will create citations for your business in high-quality directories that are relevant to your industry and location. This will not only provide valuable backlinks to your site but also improve your local search ranking and visibility in online directories.

Opportunities to Obtain Links from Association, Membership, and Niche-Related Sites

Opportunities to Obtain Links from Association, Membership, and Niche-Related Sites

We will identify opportunities to obtain backlinks from associations, memberships, and niche-related sites that are relevant to your business. This involves reaching out to these organisations and requesting a link back to your site. This strategy not only provides valuable backlinks but also helps to build your authority and credibility within your industry.

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Newcastle Health Enterprise
04/08/2026
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We recently worked with Practice Edge to create our new website for Enterprise Facial Plastics, and we couldn't be happier with the result. From the beginning, the entire process was smooth, organised and stress free. The team was incredibly responsive, taking the time to understand exactly what we wanted and making any requested changes quickly and without fuss. Their communication throughout the project was excellent, and we always felt supported. The finished website is exactly what we had envisioned -professional, modern and beautifully reflects our brand. It's clear that the team genuinely cares about delivering a high quality product and ensuring their clients are happy with the end result.
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Michael and Louisa S
17/07/2026
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My physiotherapy business, Better Movement Collective, has recently been working with Practice Edge to develop our new website and improve our SEO. As a brand-new clinic, building a strong online presence is no small task. While it’s still too early to comment on the long-term SEO results, I can confidently say that the communication, honesty and professionalism from the team have been outstanding. From our very first meeting, Simon was fantastic. Rather than trying to sell us a package, he took the time to conduct a thorough market analysis of our current position, assess our competitors, and identify where he believed we had the greatest opportunities to grow. That approach immediately built my trust and confidence in both Simon and the Practice Edge team. Our new website looks incredible, (thank you Tamara and team) and we’re genuinely excited to share it with our patients and the wider community. Based on our experience so far, I would highly recommend Practice Edge to any healthcare business looking for a marketing partner. They’re a locally owned company that truly understands the value of clear communication, transparency and honesty.
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Elgar Vet Admin
17/05/2026
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Our new website is simply brilliant, very professional team who worked on it, incredibly helpful. Would highly recommend.
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Lachlan Anthony
18/04/2026
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We’ve had a great experience with Practice Edge and we value our ongoing partnership with them for our psychology practice. Linda is knowledgeable and skilled but also able to help us breakdown and understand the google marketing strategy so that we can contribute on our end too. She’s a great communicator and generous with her time. Highly recommend their services.
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Alina Shushkevich
13/04/2026
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I have been working with Linda on Google Ads for many years. After using another service the turn around was dramatic. We were spending much less money on Ads and brining in more clients. Apart from her technical knowledge and expertise Linda has always been warm, understanding, responsive and generally a pleasure to work with. Thanks so much :)
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Heal & Thrive
22/03/2026
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I could not be happier with the work Practice Edge have done in rebuilding, expanding, tidying up and optimising my website. Not to mention providing a thorough, clear handover with the next steps explained. It's not just the end result that I was happy with, it was the whole process. Right from the start communication was excellent, they did thorough research to understand my business and my market. I barely had to provide much input or put in much work on my end, which is exactly what you want when you assign a project to someone. I just let them do their thing. Thank you so, so very much!
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Adrian Maher
12/12/2025
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I had a website made by practice edge as a sole trader medical specialist. Kylie & Simon were easy to deal with, professional and prompt. They helped my vision become a beautiful site and helped creatively so much. Inbuilt functionality with other providers like hotdoc and doctify has worked seemlessly.
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Kelly Mann
12/11/2025
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The team at Practice Edge are fantastic, in particular Jarryd. When we started the business website was running poorly and in need of care. The guys jumped in, fixed issues and now the website is performing really well! Jarryd has been the man on the SEO - his attention to detail, communication skills and ease at which he is to work with is incredible. Plus he is excellent at what he does! I highly recommend the team and Jarryd’s SEO skills!
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Bethany Moutray
06/11/2025
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It’s still early days working with this SEO company for my Podiatry Clinic, but so far I’m really impressed. The team has been excellent with communication and very transparent about their process and progress. A special mention to Neethu, my SEO specialist — she’s been fantastic to work with, always responsive, knowledgeable, and clear in her explanations. I feel confident I'm in good hands and excited to see how things develop!
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Frequently Asked Questions

The Authority SEO Sprint is a service that focuses on building off-page authority for your website. Off-page SEO involves optimising external factors such as backlinks, social media, and online directories to improve your website’s ranking on search engine results pages (SERPs).
Google considers backlinks to be an important factor in determining a website’s authority. Backlinks are links from other websites that point to your website. The more high-quality backlinks you have, the more likely Google is to consider your website an authority and rank it higher on SERPs.
You can transition back to a standard care plan or invest in SEO – the choice is yours. Most clients opt for SEO management since they begin to see the incredible benefits of search engine optimisation during the Growth Care Plan phase.
The time it takes to see results can vary depending on the current state of your website’s authority and the amount of competition in your niche. However, with consistent effort and a well-executed strategy, you should start to see improvements in your website’s authority and overall SEO performance within a few months.
The Authority SEO Sprint is suitable for any business that wants to improve its online presence and overtake its competition on SERPs. If you are struggling to rank on SERPs and want to improve your website’s authority, then the Authority SEO Sprint could be a valuable service for you.

Blog

Are AI summaries pushing your practice down the page, or out of search results entirely? It’s a question many healthcare

Being outranked by a local practice can be frustrating, particularly when your clinic provides excellent care and strong patient outcomes.

Looking to improve your website's authority and outrank your competitors on SERPs?

The Authority SEO Sprint can help! With a comprehensive off-page audit, analysis, and strategy, our team will provide you with the roadmap and support you need to increase your website’s authority and improve your SEO performance. Don’t wait – take action today and start seeing results!

Contact us now to start your Authority SEO Sprint.

Still have questions? Contact us
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