SEO Inclusions
What's Included?
There’s no denying that new clients are the lifeblood of any business. But before any new clients can make an enquiry, they must be able to find you first!
Search engine optimisation is the process of optimising your website to increase Google rankings, increase your website traffic, and ultimately generate conversions.
Here’s What You Can Look Forward To…
Custom SEO Strategy
Tailored ongoing SEO plan based on your business needs and goals
Website Audit
Full audit of your website content, structure and usability to optimise for SEO
Keyword Research
Identification of the most relevant and successful keywords to target for best ROI
On-Page Optimisation
On-page optimisation of your website including meta titles & descriptions, headings, images and interlinking
Content Strategy & Production
Content analysis and creation to boost your online authority and relevance
Competitor Analysis
Analysis of your competitor’s marketing to identify new strategies and opportunities
Authority Building
Identifying and building a strong backlink profile to increase the trust and authority of your website
Tech Audits & Optimisation
Regular audits of your website to identify and addresstechnical SEO issues andincrease performance
GMB Optimisation
Optimisation and management of your Google My Business profile to increase local presence
Conversion Tracking
Tracking and monitoring of conversion points across your website to ensure ROI
Custom Reporting
Custom monthly reporting on the performance of your campaign from a dedicated campaign manager
Your 6-Month SEO Roadmap
Month 01
Campaign setup, research and on-page optimisation
Research
- Keyword research
- Competitor analysis
- Content review
- Website audit and updates
On-Page Optimisation
- Meta tiles and descriptions
- Heading optimisation
- Image optimisation
- Internal linking
- Image optimisation
Setup
- Google My Business
- Website traffic and conversion tracking
- Rankings tracking
Reporting
- Custom reporting and communication from your SEO campaign manager
Month 02
Link audit/building, content expansion and local SEO optimisation
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Content Creation
- Creation of additional keyword page content by our copywriters
Link Building
- Current backlink audit
- Citation building
Reporting
- Custom reporting and communication from your SEO campaign manager
Local SEO
- Setup of pelocal pages
- GMB profile optimisation
- GMB review strategy
- GMB posts
Month 03
Conversion review, content creation and ongoing link building
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Link Building
- Association, membership and supplier links
- Social Media links
- Link toxicity checks
CRO Review
- Review Call to Actions
- Review offers and lead generation strategies
- Review conversion tracking
Content Creation
- Creation of blog content to support SEO keywords
Google My Business
- GMB posting
Reporting
- Custom reporting and communication from your SEO campaign manager
Month 04
Tech audit, ongoing link building, competitor analysis and content posting
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Google My Business
- GMB posting
Technical SEO Audit
- Review of website technical SEO factors
- Fix any identified technical SEO issues
Link Building
- Competitor backlink analysis
- Identification of link opportunities
- Link Building
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Month 05
Ongoing link building, competitor analysis and content posting
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Link Building
- Competitor backlink analysis
- Identification of link opportunities
- Link Building
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Reporting
- Custom reporting and communication from your SEO campaign manager
Google My Business
- GMB posting
Month 06
Tech audit, link audit and website performance optimisation
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Link Audit
- Audit of backlink strategy and current links and updates where necessary
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Website Performance
- Review of website speed and performance
- Speed and performance enhancement tasks as identified
Google My Business
- GMB posting
Reporting
- Custom reporting and communication from your SEO campaign manager
Technical SEO Audit
- Review of website technical SEO factors
- Fix any identified technical SEO issues
Blog
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Simon Mauger
The way patients find and choose healthcare providers continues to evolve. With most patients using search engines before booking an
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Simon Mauger
- Marketing, SEO
Marketing can feel like a guessing game, especially in healthcare. You invest in a website, maybe run some ads, post
Ready to launch?
Discover What’s Possible!
More than ever, the ability for your practice to consistently generate new clients is pivotal to your success.
As a healthcare business owner, this responsibility falls squarely on your shoulders.
Let’s unpack your marketing goals and discuss how we can help boost your online presence and create a new client strategy that consistently fills your books!