Modern Medicine
Podiatrist
About the Client
Modern Medicine Ballarat, located in Victoria, Australia, is a multidisciplinary healthcare clinic providing key Allied Health services including Myotherapy, Exercise Physiology, Remedial Massage, Psychology, Dietetics, and Podiatry. The clinic leverages an integrative, patient-focused approach, offering tailored treatments to meet individual health needs while promoting overall wellness and quality of life.
The Challenge
The website lacked depth and clarity across key service areas, limiting its ability to rank competitively or educate potential clients about the full scope of care available.
Most visibility was concentrated around one or two services, leaving major disciplines (podiatrist, myotherapist, dietitians, remedial massage therapists and exercise psychologists) underrepresented online and preventing these teams from appearing in relevant searches.
With limited optimisation and an uneven content structure, the clinic struggled to improve search performance, resulting in low visibility across multiple highintent keywords.
Our Solution
Expanding and refining service pages ensured each discipline had clear, structured, SEO-aligned content that better reflected the clinic’s multidisciplinary model.
A targeted link-building strategy strengthened the clinic’s authority, supporting improved trust signals and helping priority pages gain stronger ranking positions.
Improving load times and overall site performance created a smoother user experience and aligned the site with Google’s technical benchmarks for higher search visibility.
Our Outcomes
52%
Hike in website impressions
78%
Increase in website users
443%
Jump in website conversions
