Blog

What is Retargeting and How Does it Work?

August 17, 2021
Uncategorized

Thank you to the amazing team at PracticeEdge for developing The Happy Body website in such a short time frame. Kylie, Bec, and John and the team were able to understand my vision quickly after just a few conversations. They were incredibly patient, professional, and understanding of my needs — I couldn’t be happier with the final result. All my patients and friends have commented on how professional and beautiful the website looks. I wouldn’t hesitate to recommend PracticeEdge to anyone wanting to bring their website vision to life. Their creativity and attention to detail truly set them apart. Many thanks and heartfelt gratitude.

Robert Morrissey

The Happy Body

Has this ever happened to you?

Let’s say you need a new television. You start your online research with a Google search, looking at different options online. You compare different televisions from the department stores and decide that it would be easier to go in-store and look at the screens instead.

The following morning, you scroll through Facebook and it seems like the televisions are appearing everywhere. Later on, you’re browsing on the internet and there it is again! Don’t be alarmed. Your phone is not spying on you! You’re simply being targeted by a clever retargeting campaign.

It is possible to create a retargeting campaign for your business. An extra prompt could be all your customer needs to finally purchase with your company, book an appointment, or pick up the phone to call you.

Hear from our Marketing and SEO Specialist, Matt, as he explains how retargeting works.

Ready to start a digital campaign for your business? Contact us today to learn more about our targeted marketing strategies. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 200 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as the President of the Diamond Creek Traders Association.