Foundations SEO Sprint
Comprehensive SEO set up so you can kickstart your campaign with strategy and purpose.
The Foundations Sprint involves putting your SEO plan into action.
Upon completion of this sprint, your website and other online assets will be set up for success.
The aim is to establish all necessary components so your SEO campaign can begin to generate meaningful results for your business.
You’ll get on-page website and conversion optimisation and an extensive off-page strategy guide to support its execution.
Included In The Foundations SEO Sprint
Sitemap
We will implement the ideal sitemap and ensure you have unique pages for each keyword theme. This will help search engines to better understand the structure of your website and index your content more accurately. The sitemap will include all of your website’s pages and is organised in a way that makes it easy for users to navigate your site.
URL Structure
We will optimise your website’s URL structure to make it more search engine-friendly. We will create descriptive URLs that accurately reflect the content on each page, and we will remove any unnecessary characters or parameters from URLs. This will help search engines to better understand the content on each page and improve your website’s rankings in search results.
Meta Titles and Descriptions on Key SEO Pages
We will create and publish meta titles and descriptions on key SEO pages to improve their visibility in search engine results pages (SERPs) and drive more targeted traffic to your site. We will include your target keywords in these elements to help search engines understand the content on each page.
Heading Optimisation
We will optimise your website’s headings, ensuring that each page includes only one H1 heading and that all headings accurately describe the content on the page. This will improve your website’s structure and make it easier for search engine crawlers to index your content.
Revise Content and Images
We will implement revised content and images throughout your website to better align with your target keywords and improve your website’s user experience. This will include updating content to be more relevant and informative and updating images to be more visually appealing and engaging.
Image Optimisation
We will optimise your website’s images to reduce their file size and improve your website’s loading speed. In addition, we will create unique alt-tags for all relevant images. This will improve your website’s user experience and help to improve your website’s rankings in search results.
Internal Linking
We will implement internal linking throughout relevant pages on your website. This will help search engines understand the relationships between your pages and improve your website’s structure.
Establish Google Analytics and Conversion Tracking
We will establish Google Analytics and conversion tracking on your website to track your website’s traffic and monitor your website’s performance. This will help us to identify areas for improvement and make data-driven decisions to optimise your website for search engines.
Optimisation of Your Google Business Profile
We will optimise your Google Business Profile to improve your visibility in Google Maps and local search results. This includes updating your profile information and photos, updating your business categories, and optimising your profile for local search terms.
Frequently Asked Questions
What is the Foundations Sprint?
Why is the Foundations Sprint beneficial?
Why does the structure and contents of my website matter for SEO?
The structure and content of your website matter to SEO for several reasons. Firstly, search engines use complex algorithms to determine the relevance and usefulness of web pages, and the structure and content of your website provide signals to these algorithms.
For example, a clear and well-organised website structure with easy-to-navigate pages and appropriate internal linking can help search engines understand the hierarchy and relationships between your web pages, making it easier for them to crawl and index your site.
In terms of content, search engines look for relevant and high-quality content that answers user queries and satisfies their search intent. By creating useful, informative, and well-written content that incorporates relevant keywords and topics, you can improve your website’s relevance and authority, and help it rank higher in search results.
Looking to establish a solid foundation for your SEO campaign and generate meaningful results for your business?
The Foundations Sprint can help! With on-page website and conversion optimisation and an extensive off-page strategy guide, our team will set up your website and other online assets for success.