eCommerce SEO Services
Helping online stores increase revenue while reducing advertising costs with targeted E-commerce SEO campaigns
Generate more sales and lower your customer acquisition cost with E-commerce SEO
In the world of e-commerce, standing out from your competition is no easy feat. Many online retailers face the challenge of drawing in the right shoppers while managing their adversiting budget efficiently. E-commerce SEO can help you tackle this problem.
Investing in SEO offers long-term benefits that extend beyond immediate sales boosts. It’s about attracting the right buyers who are already actively looking for your products. This alignment significantly improves the likelihood of conversions and reduces the reliance on paid advertising channels over time.
If you’re looking to invest in SEO for your online store, our team of experienced e-commerce specialists at practiceedge can help. Book a free call today.
Here’s What You Can Look Forward To…
Custom
SEO Strategy
Tailored ongoing SEO plan based on your business needs and goals
Website
Audit
Full audit of your website content, structure and usability to optimise for SEO
Keyword
Research
Identification of the most relevant and successful keywords to target for best ROI
On-Page
Optimisation
On-page optimisation of your website including meta titles & descriptions, headings, images and interlinking
Content Strategy
& Production
Content analysis and creation to boost your online authority and relevance
Competitor
Analysis
Analysis of your competitor’s marketing to identify new strategies and opportunities
Authority
Building
Identifying and building a strong backlink profile to increase the trust and authority of your website
Technical Audits &
Performance Optimisation
Regular audits of your website to identify and address technical SEO issues and increase performance
GBP
Optimisation
Optimisation and management of your Google Business Profile to increase local presence
Conversion Tracking
Tracking and monitoring of conversion points across your website to ensure ROI
Reporting
Monthly reporting on the performance of your campaign from a dedicated campaign manager
Your 6 Month Roadmap
Month 01: Strategy Development and Foundation
Understanding Business & SEO Goals, SEO Strategy Development, Keyword Research, Keyword Mapping to Pages, eCommerce Conversion Tracking Setup, Website Structure Analysis, Technical Health Check
Month 02: Implementation and Technical Optimisation
Strategy Execution, Prioritising High-Impact Areas, Addressing Technical Issues, Content and Meta Tag Optimisation, Google Business Profile Optimisation, Backlink Building, Broken Link Management
Month 03: Strategy Execution and Refinement
Balanced Focus on Products and Goals, Optimising Low-Hanging Fruit, Continuous Link Building and Technical Monitoring
Month 04: Competitor Analysis and User Experience
In-Depth Competitor Analysis, User Experience Comparison
Month 05: Content and Link-Building Continuation
Ongoing Content Updates and Link Building, Progress Analysis for Strategy Adjustment
Month 06: Strategy Review and Focus Adjustment
Strategic Review and Refinement, Focused Approach on Key Categories
Beyond Month 06: Ongoing Optimisation and Maintenance
Regular Optimisation Tasks, Strategy Tweaking and Resource Shifting
Strategy Development and Foundation
Understanding Business & SEO Goals
- Essential for tailoring our approach to your specific market and objectives.
SEO Strategy Development
- Crafting a strategy that aligns with your business goals ensures focused and effective efforts.
Keyword Research
- Identifying high-relevance, high-intent keywords maximises visibility to potential buyers, directly impacting sales.
Keyword Mapping to Pages
- Ensures each page targets specific searches, enhancing the likelihood of ranking higher in search results.
eCommerce Conversion Tracking Setup
- Critical for measuring the direct impact of SEO efforts on sales.
Website Structure Analysis
- Optimising navigation and URL structure improves user experience and search engine indexing, affecting traffic and engagement.
Technical Health Check
- Including schema markup enhances product page understanding by search engines, leading to better visibility and click-through rates.
Implementation and Technical Optimisation
Strategy Execution
- Implementing the plan to start seeing tangible results.
Prioritising High-Impact Areas
- Focuses efforts on areas with the potential for quick wins, accelerating ROI.
Addressing Technical Issues
- Improving site performance enhances user experience and search rankings.
Content and Meta Tag Optimisation
- Increases page relevance and attractiveness in search results, influencing click rates and user engagement.
Google Business Profile Optimisation
- Enhances local search presence, crucial for attracting local clientele.
- Creation of content to support SEO keywords
Backlink Building
- Establishes website authority, a key factor in improving overall search rankings.
Broken Link Management
- Maintains site integrity, ensuring a seamless user experience and preserving site authority.
Strategy Execution and Refinement
Balanced Focus on Products and Goals
- Ensures short-term gains while working towards long-term objectives.
Optimising Low-Hanging Fruit
- Capitalises on near-successes for quicker improvements in rankings.
Continuous Link Building and Technical Monitoring
- Essential for sustaining and improving search presence over time.
Competitor Analysis and User Experience
In-Depth Competitor Analysis
- Identifies gaps and opportunities for improvement, crucial for staying competitive.
User Experience Comparison
- Enhances site usability, directly influencing customer satisfaction and conversion rates.
Content and Link-Building Continuation
Ongoing Content Updates and Link Building
- Vital for maintaining and improving search rankings and site authority.
Progress Analysis for Strategy Adjustment
- Ensures the strategy remains aligned with real-world performance, maximising effectiveness.
Strategy Review and Focus Adjustment
Strategic Review and Refinement
- Adapts the approach to the evolving market and business needs for sustained growth.
Focused Approach on Key Categories
- Concentrates efforts on most crucial areas for maximised impact.
Ongoing Optimisation and Maintenance
Regular Optimisation Tasks
- Ensures continuous improvement in site health and search presence.
Strategy Tweaking and Resource Shifting
- Adapts to changing market trends and business goals, ensuring long-term success and ROI.
Start Your Journey
Book Your Analysis Today
If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your eCommerce business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:
Business Goals
What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.
Competition Comparison
How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.
Growth Opportunities
We’ll identify areas of improvement that will positively impact your business growth.
Marketing Recommendations
Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.
Ready to launch?
Discover What’s Possible!
More than ever, the ability for your practice to consistently generate new clients is pivotal to your success.
As a healthcare business owner, this responsibility falls squarely on your shoulders.
Let’s unpack your marketing goals and discuss how we can help boost your online presence and create a new client strategy that consistently fills your books!
