Glen Eira Physio
Physiotherapy
About the Client
Glen Eira Physiotherapy has been providing comprehensive care to patients for over 25 years. Their clinicians provide hands on physiotherapy for conditions ranging from headaches, back and neck pain, shoulder and knee injuries as well as jaw or TMJ pain and sports injuries.
The Challenge
Despite 25 years of service, the clinic struggled with low visibility in local searches, limiting its reach to potential patients.
A Google algorithm update led to a drop in search rankings, causing a significant decline in online conversions and new patient bookings.
The website lacked detailed content on key services like TMJ pain, sports injuries, and back pain, making it harder for patients to find relevant information.
Our Solution
We recommended rebuilding the website using modern design and functionality enhancements, ensuring it’s mobile-friendly, fast, and fully optimised for SEO. This includes a fresh look with user-centric navigation to improve the overall online experience.
To increase patient conversions, we suggested optimising key conversion points like CTAs, booking forms, and service pages. Improving the user journey and providing clear, accessible options for booking consultations will enhance the web experience and drive more appointments.
We advised refocusing the website’s content on core services like physiotherapy for headaches, back pain, and sports injuries. Rebuilding these service pages with clear, informative content and targeted SEO strategies will improve rankings and help patients find the care they need more easily.
Our Outcomes
72%
Increase in Conversions
#1
Ranking in over 30 industry keywords
34%
Rise in GBP Website Clicks
