Create Fertility
Fertility Clinic
About the Client
Create Fertility is a doctor-owned, doctor-led fertility clinic offering personalised, comprehensive care to individuals and couples across Melbourne. Unlike clinics focused mainly on IVF, Create Fertility takes a holistic approach, exploring a wide range of treatment options to address the underlying causes of infertility.
The Challenge
Their website had minimal service and educational content compared to industry leaders, limiting keyword coverage and preventing them from ranking for core fertility queries.
As a newly founded clinic with little existing visibility, Create Fertility struggled to appear in front of prospective clients and referrers who were more familiar with long-established competitors.
The fertility space in Melbourne is dominated by well-known clinics with strong domain authority, making it difficult for Create Fertility to gain traction or appear prominently in search results.
Our Solution
By identifying competitors’ strengths, content gaps, and ranking opportunities, we could strategically prioritise high-value keywords and build pages designed to outperform rival clinics.
A focused off-page strategy helped strengthen domain authority by securing high-quality, relevant backlinks that signalled credibility to Google and supported stronger rankings.
A full audit and structured keyword plan ensured the website was technically sound, content-rich, and aligned with the terms prospective clients and GPs were actively searching for.
Our Outcomes
89%
Increase in New Users
Page 1
Ranking for IVF Melbourne
125%
Increase in Organic Growth
