SEO case study: Core Physiotherapy & Pilates Studio
SEO wins highlight
Rapid local rankings
Headache Treatment and Vertigo suburb pages surged to #1 positions in surrounding areas within just one week of launch. 20 of the physio suburb pages shot up to page 1 visibility in a similar timeframe.
Strong page 1 presence
Over 60% of physiotherapy suburb pages and 87% of sports physiotherapy suburb pages reached Google's first page rapidly, overcoming higher competition with strategic optimisation.
Indexed and visible
Many newly created pages were indexed and ranked quickly, increasing overall local search footprint and relevance.
About Core Physiotherapy & Pilates Studio
Core Physiotherapy & Pilates Studio is a leading provider of physiotherapy services in Adelaide, with 12 clinic locations spread across the city.
They offer care in musculoskeletal health, injury recovery, and chronic pain management. Their service offering also includes sports physiotherapy, NDIS physio, vertigo treatment, headache management, and more.
Their holistic approach integrates physiotherapy with Pilates to improve core strength, flexibility, and overall well-being.
Challenges in multi-location healthcare SEO
Inconsistent messaging across clinic pages.
Broken or outdated links impacting user experience and SEO.
Difficulty in managing numerous service pages and locations efficiently.
Under optimised engagement and conversion rates from organic search traffic.
To overcome these challenges, a tailored and centralised SEO solution was required. One that would not only improve rankings but also unify the online presence and enhance the patient journey.
Introducing FranchiSEO: Smarter SEO for multi-location healthcare
Centralising control of branding, content, and site structure.
Ensuring consistent, accurate information across all locations.
Enhancing user experience with targeted, locally relevant content.
Streamlining link-building strategies internally and externally.
Strategy and implementation
Phase 1: Core location and service page optimisation
We began by optimising the 12 main clinic locations, focusing on the following key service pages for each:
- Physiotherapy
- Sports physiotherapy
- NDIS physio
- Vertigo
- Headache treatment
Phase 2: Expansion to suburb-level pages
Once strong rankings were established for core locations and services, we created 31 hyper-targeted suburb pages for each of the same five services surrounding the main clinics. This granular approach significantly expanded Core Physio’s local search footprint, reaching patients in surrounding communities with tailored content relevant to their location and needs.
Results: Performance comparison Nov 2024 vs Apr 2025
| Metric | Nov 1–30, 2024 | Apr 1–30, 2025 | % Change |
| Total users | 5,164 | 5,529 | +7.07% |
| Sessions | 8,080 | 8,926 | +10.47% |
| Engaged sessions | 7,858 | 8,172 | +4.00% |
| Average engagement time | 33 seconds | 1 minute 1 sec | +83.55% |
| Key events (bookings, forms, calls, emails) | 157 | 371 | +136.31% |
User Growth
A 7.07% increase in total users shows growing brand visibility and search traffic.
Session Increase
Sessions rose by over 10%, reflecting more frequent visits and repeat interest.
Engagement Surge
Average time on site nearly doubled, with users spending 83.5% longer engaged.
Conversion Boost
Key patient interaction events more than doubled, including bookings and contact enquiries.
Local physio keyword rankings (current rankings vs first measured)
Local sports physio keyword rankings (current rankings vs first measured)
Local vertigo keyword rankings (current rankings vs first measured)
Our FranchiSEO model just works
Core Physiotherapy & Pilates Studio’s collaboration with our FranchiSEO model demonstrates the power of a centralised, location-specific SEO strategy for multi-location healthcare providers.
By combining targeted content, strong internal linking, and authoritative backlinks, we delivered:
Enhanced online presence and brand consistency across all Adelaide clinics.
Significant increases in patient engagement and enquiry conversions.
Sustainable growth in organic traffic and search rankings.
This case study exemplifies how healthcare practices can thrive online when equipped with an SEO model tailored to their unique multi-location challenges.
For more information on FranchiSEO and how it can transform your multi-location healthcare marketing, visit: https://www.practiceedge.com.au/franchise-seo/
