Aurum Health Care

Chiropractor

About the Client

Aurum Health Care is dedicated to relieving chronic pain. Their team of trusted chiropractors have undertaken extensive postgraduate training in chronic pain, and know that many different factors influence its development and that, while the pain may be felt in one place, the true cause of it could be elsewhere.

The Challenge

Low visibility and poor conversion

The website had extremely low visibility and extremely poor conversion even though they have been working with other non-healthcare focused digital marketing agencies.

Duplicate content led to low rankings

The website content was not upto the mark with most pages keyword stuffed and content duplication.

Poor Call to actions throughout the website

The website was below professional and did not have enough call to action strategies throughout the website. This affected them receiving a poor number of enquiries.

Our Solution

Strong industry AHPRA suited content

We enhanced each service page with well-structured, clinically appropriate content that aligns with AHPRA expectations and reflects the clinic’s multidisciplinary approach.

Implementation of local SEO strategy

We strengthened the clinic’s visibility across key suburbs by developing targeted location content and refining on-site signals to support stronger local search performance.

Introducing strong Conversion Rate Optimisation elements

We improved the site’s ability to convert visitors into bookings by adding clearer pathways, refined calls-to-action, and layout adjustments that supported easier decision-making.