Ashton Plastic Surgery
Plastic Surgeon
About the Client
Based in Melbourne, Professor Mark Ashton is a highly respected plastic surgeon specialising in breast surgery (reduction, lift, reconstruction, augmentation), abdominoplasty, upper blepharoplasty, female rhinoplasty, urogynaecological reconstructive genital surgery and labiaplasty. Beyond his surgical practice, Professor Ashton has established himself as a leading voice for plastic surgery safety in Australia, appearing across print, television and radio to advocate for industry standards.
The Challenge
When Professor Ashton engaged PracticeEdge in 2017, his practice faced limited online visibility despite offering world-class surgical services. The website wasn’t effectively connecting with patients actively searching for his specialised procedures in Melbourne.
The website had minimal rankings for key surgical procedures in the competitive Melbourne market, making it difficult for potential patients to discover his services.
The website’s dated design and structure didn’t reflect the premium quality of Professor Ashton’s work or provide an optimal user experience across devices.
Without strong organic visibility, the practice was missing opportunities to convert patient searches into consultations and bookings.
As patient behaviour shifted increasingly mobile-first, the website needed continuous optimisation to remain competitive and accessible.
Our Solution
We implemented a comprehensive, multi-layered SEO strategy designed to establish Professor Ashton as the go-to plastic surgeon in Melbourne’s digital landscape.
We conducted an in-depth analysis of the website and identified the exact search terms potential patients were using to find plastic surgery services, then optimised each service page to target these high-intent keywords.
We performed a thorough technical audit ensuring Google could efficiently render and crawl every page, implementing fixes that improved site speed and mobile responsiveness for seamless user experience.
We secured high-quality backlinks from authoritative, relevant sources within the medical and healthcare space, establishing Professor Ashton’s expertise and credibility in Google’s eyes.
We continuously refined and redesigned the website over the years, maintaining a modern, mobile-first responsive design that showcases Professor Ashton’s work and thought leadership.
Our Outcomes
100+
Monthly organic enquiries
13+
Procedure keywords ranking on page 1 of Google
80+
Monthly phone calls via Google Business Profile
