Ace Allied Health

Allied Health

Ace Allied Health

About the Client

Ace Allied Health was founded by Anand Kumar and Dan Doolan, two experienced physiotherapists with a shared passion for delivering exceptional allied health services to regional communities. With extensive backgrounds in regional Victoria, they established three clinic locations across Bendigo and the Central Victoria region, offering physiotherapy, sports physiotherapy, exercise physiology, dietetics, clinical pilates and NDIS services to the local community.

The Challenge

When Ace Allied Health approached us in August 2023, the practice had virtually no online presence despite offering comprehensive allied health services across multiple locations. The clinics were struggling to reach potential patients searching for their services online.

Zero Organic Marketing History

The business had no established SEO foundation or digital marketing strategy, leaving them invisible to online searchers in their service areas.

Minimal Website Traffic

The website attracted only 75 visits per month, severely limiting their ability to generate new patient bookings and grow the practices.

Low Lead Generation

With just 5-10 organic enquiries per month across all three locations, the clinics weren’t reaching their full potential or meeting local demand for allied health services.

No Local Search Visibility

The practice wasn’t appearing in local search results or Google Maps for any of their core services, allowing competitors to capture the market.

Our Solution

We deployed a comprehensive Local SEO strategy tailored specifically for multi-location healthcare practices, establishing Ace Allied Health as the premier allied health provider across the Bendigo region.

Multi-Location Local SEO Strategy

We implemented targeted local SEO campaigns for all three clinic locations, optimising for physiotherapy, sports physiotherapy, exercise physiology, dietetics, clinical pilates and NDIS services across each service area.

Google Business Profile Optimisation

We fully optimised their Google Business Profiles for each location, enhancing their visibility across Google Maps and local search results to capture patients searching for nearby allied health services.

Service-Specific Keyword Targeting

We developed dedicated optimisation strategies for each service offering, ensuring the practice appeared in search results for every allied health service they provided across their regional footprint.

 

Regional Market Dominance

We focused on establishing Ace Allied Health as the go-to provider in Bendigo and Central Victoria, building authority and trust signals that resonated with both search engines and local patients.

2025 Case Study Update

Our Outcomes

700%

Increase in monthly website users

120+

Monthly booking enquiries

#1

Rankings for all services in primary locations

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