The goals of the SEO campaign were to increase traffic to the site and improve conversions, and Complete Blinds has been very successful in achieving both. The number one focus was to increase visibility for Melbourne Blinds/Blinds Melbourne.
We achieved amazing results inside 6 months.
To increase Complete Blinds’ organic traffic, we implemented a number of SEO tasks, including:
- Optimising the website for relevant keywords
- Creating quality content
- Building backlinks
- Location pages for 4 themes
- Improving the website’s architecture and structure
Monitoring the website’s performance and making changes as needed
- Optimising their GMB
Many factors contribute to whether or not a website visitor takes action on your site, such as making a purchase, making a call, or filling out a contact form. By understanding what contributes to website conversions and taking steps to improve your conversion rate, you can make your website more effective at achieving your business goals.
Some of the key factors that contribute to website conversions are:
- The quality and relevance of your website content
- The design and user-friendliness of your website
- The clarity and conciseness of your call-to-actions
- The trustworthiness of your website
Conversions increase = 159% in all goals
By driving more organic traffic to the website it naturally increased the amount of phone calls through the website.
We also saw a big increase in calls from Google My Business as a result of optimisation, citations and review strategy.
Phone calls increase = 425% in phone calls
The most important conversion was any enquiry form which we increased by over 240%. They are now on target to have their busiest month on record!
Form Submission = 243% increase in 6 months.