Google Ads – Value per Conversion

How much value are you deriving from Digital Marketing? Let’s find out!

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How much are you spending on marketing*

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How many bookings do you generate from your marketing?*

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How many patients do you see (on average) per month*

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How many NEW patients do you see (on average) per month?*

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What is the average fee you charge per visit?*

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Your Results

Based on the values provided here's your marketing ROI.

Patient Lifetime Value

Patient Lifetime Value (PLV) in healthcare refers to the total revenue a practice expects to generate from a single patient throughout their entire relationship with the practice.

Cost per Conversion (CPC)

Your CPC is the average cost of acquiring a single conversion.
CPC = (Management Fees + Ad Costs) / # Conversions

Net Return of Marketing

Your net return on marketing is calculated by multiplying your PLTV x Conversions - Total Fees

ROI

ROI = Net Return / Total Costs

Break Even Point

Given your advertising fees and expected patient LTV, this is the minimum number of new clients you need to generate to break even each month.

Not happy with your ROI? Let’s talk

Book a no-obligation, confidential call with our Director, Simon, to plan your best next step.

Once you’ve got your result, the next step is clarity. If your ROI isn’t where it should be, or if you’re not sure how to improve it, we’re here to help.

Book a free strategy call and we’ll take a look at your current setup, talk through what’s working and what’s not, and help you map out your next best move.