Who We Serve
Get found locally with practiceedge
Build a stronger community business
❝ I would highly recommend them to any business looking to further their web design or SEO needs. Simply brilliant! ❞
– Laura Power
Powerhouse Physio
Physiotherapist
Digital Marketing for Chiropractors
Chiropractic Marketing –
Give Your Practice the Online Edge
When we’re constantly inundated with marketing from so many different places all at once, it’s harder than ever to get your business seen in the marketing sphere.
If you’re looking to establish yourself as the go-to chiro for your community, local advertising isn’t going to cut it like it once did. So, what do you need to do to see your healthcare practice blossom?
Chiropractic Marketing – Give Your Practice the Online Edge
When we’re constantly inundated with marketing from so many different places all at once, it’s harder than ever to get your business seen in the marketing sphere.
If you’re looking to establish yourself as the go-to chiro for your community, local advertising isn’t going to cut it like it once did. So, what do you need to do to see your healthcare practice blossom?
What Do We Do?
Our Chiropractic Marketing Services
Website Design for Chiropractors
It’s one thing to get potential clients to click on your website, but it’s a whole other feat to convert them from visitors to patients. Great web design achieves just this. Having a digital marketing expert on your side ensures that your site is not only visually appealing, but actively communicates the right messaging for your practice, and inspires readers to interact.
SEO for Chiropractors
SEO is a key foundation of modern marketing. If you’re not an expert in the field of digital promotion, navigating search engines and their influential algorithms can be a difficult task. At practiceedge, we have years of experience in using keywords to see your chiro clinic climb higher and higher on the search results page. Put your website in our qualified hands, and allow us to use our SEO expertise to help your practice grow.
Google Ads for Chiropractors
Google Ads can be an incredible source of traffic to your website, helping more potential patients see your name first as they search for a new chiro. Whilst Google helps give you the chance to capture attention, the practiceedge team can help build the perfect ad to encourage online visitors to click on to your site. Cohesive advertising can make a world of difference for your website’s traffic flow.
Case Studies
Results We’ve Generated for Chiropractors
- SEO
- Chiropractors
- Google Ads
- Allied Health, Chiropractors, Exercise Physiologists, Osteopaths, Physiotherapists, Podiatrists
How to attract more new patients with digital marketing?
Why Choose practiceedge as your Digital Marketing Partner?
A decade of industry experience and knowledge behind all our services to get you the results you want to see.
A local Melbourne based team, available and accessible whenever you need our help.
Proven results with clients over our many years in the field, giving you confidence that working with us will be a worthwhile investment.
A commitment to great customer experiences, ensuring that all our clients receive services tailored to the unique needs of their chiro clinic.
Our passion for seeing healthcare workers expand their business and have the opportunity to help as many patients as possible.
Total compliance with all AHPRA and Google guidelines to ensure your online presence remains professional.
Testimonial / Video Review
Frequently Asked Questions
What is medical SEO and why does it matter?
SEO stands for search engine optimisation. At practiceedge, we measure SEO success in many ways, but most of them fall into three core areas that matter specifically for health and medical businesses:
- Rankings: how well you appear for the services, symptoms and clinical terms patients use when searching for care from general queries to highly specific presentations.
- Traffic: the number of people reaching your website who are actually looking for your discipline, your location and the types of conditions you treat.
- Conversions: the actions that reflect real patient intent including enquiries, calls, and visits to online booking platforms like HotDoc or Cliniko.
Medical SEO matters because patients often start their health journey online. When your practice appears clearly, accurately and consistently for the services you provide, it builds trust, supports informed decisions and strengthens your clinic’s digital reputation, all while remaining aligned with Ahpra’s expectations for ethical communication.
How much do your healthcare SEO services cost?
Our pricing depends on the size of your clinic, the competitiveness of your area, and the type of growth you’re aiming for. Every practice has different needs, so we tailor your SEO plan around your services, locations, goals and budget. After an initial discussion, we’ll recommend an approach that’s realistic, sustainable and aligned with where you want your clinic to grow, with no one-size-fits-all packages.
Should I do SEO or Google Ads for my healthcare business?
Both can work well! Many of our clients use both as a combination to get the best search engine results. It all depends on your goals, timeline and budget.
SEO is ideal if you want long-term visibility, steady new patient growth and a stronger digital presence overall. It takes time to build, but the results compound and often become more cost-effective over the long run.
Google Ads works well when you need faster momentum, have specific services to promote, or operate in a highly competitive area where organic rankings alone aren’t enough.
Many clinics use a combination of both. SEO builds your foundation, while Ads help you appear instantly for priority services or seasons. We can recommend the right mix based on your clinic’s goals, location and budget.
How long does healthcare SEO take to show results?
You can often see early movement within 8–12 weeks, with more meaningful gains typically appearing around the 3–6 month mark. The timeline varies depending on your location, competition, website strength, clinical services and the depth of content your practice already has in place. SEO also builds steadily over time, supporting long-term visibility rather than quick, unsustainable spikes.
How do you keep compliant with Ahpra/TGA advertising regulations?
We understand the compliance needs of healthcare practitioners and actively stay up to date with advertising guidelines. We follow Ahpra and TGA guidance closely by avoiding prohibited claims and testimonials, using factual and clinically accurate language, and including required disclaimers where relevant. Every page goes through a healthcare-specific compliance checklist to ensure your content remains safe, ethical and aligned with current regulations.
What on-page SEO factors matter most for clinics?
For healthcare websites, clarity and structure matter most. Well-defined service pages, logical headings, strong internal linking, fast load times and a smooth mobile experience all help patients (and Google) understand your practice. Accurate NAP details and medical schema further strengthen your local visibility and support consistent rankings.
Do you create separate pages for each service and suburb?
Yes. Dedicated service and location pages help Google understand exactly what you offer and where you operate, which strengthens both relevance and map visibility. Each page is written with unique, location-specific intent in mind, so your content stays compliant, useful and free from duplication.
What role does Google Business Profile (GBP) play?
Google Business Profile is essential for appearing in Maps and local searches. A well-optimised profile helps patients find your clinic quickly and confidently. We refine your categories, services, photos and posts, keep your citations consistent, and track calls and website clicks to understand how patients are engaging with you. This management is included within our standard SEO package.
How do you approach keywords in healthcare?
We build keyword strategy around search intent: the real questions, symptoms and service terms patients use when looking for care. This includes grouping keywords by service, symptom and location, but also understanding the clinical context behind each search. For example: service + symptom + suburb (e.g., ‘pelvic physio Hawthorn’).
All of our SEO strategists are Australian-based, with most working from our Diamond Creek office. You can always call your strategist directly or drop in for a coffee to discuss how your clinic is evolving. Regular communication ensures we’re targeting the right keyword groups at the right time. For example, if your podiatry practice adds Lunula laser, or your physio clinic expands into recovery services like ice baths or saunas, we adjust your strategy to capture those emerging searches early.
We consider keyword volume when doing keyword research, but we don’t chase numbers for the sake of it. High-volume terms only matter if they align with your services, compliance requirements and patient intent. By staying in close contact with your practice, we focus on the individual keywords and search groups that make the most sense for your growth, your discipline and your local catchment.
Do backlinks still matter and how do you earn them ethically?
Yes. Backlinks remain an important trust signal, especially in healthcare. We focus on earning links ethically from credible sources such as professional associations, local chambers, community partnerships, sponsorships, and relevant university or education pages. These links reinforce your clinic’s authority without relying on risky schemes. Our priority is quality over quantity, ensuring every link makes sense for your discipline and supports long-term visibility.
How do you measure healthcare SEO success?
We measure success by the outcomes that matter to your clinic: bookings, calls and qualified enquiries. From there, we track supporting metrics such as rankings, impressions and click-through rates, local pack visibility, engaged sessions and GA4 conversions. Together, these show both the real patient impact and the underlying indicators that your visibility is strengthening over time.
How do you track bookings from platforms like HotDoc or Cliniko?
We use a combination of tracking methods to understand where your bookings come from. This includes monitoring clicks on your booking buttons or embedded forms, using Google Tag Manager (GTM) to track key actions, setting up thank-you page goals where the platform allows it, and adding UTM links so we know which channel or campaign led a patient to book. Together, these provide a clear, reliable view of how patients find and engage with your practice.
What technical SEO issues are common in the healthcare industry?
Common issues include slow-loading pages, blocked or incomplete indexing, duplicate or outdated content, weak internal linking, confusing URL structures and missing medical or local schema. These problems can make it harder for patients and search engines to understand your site. Within our healthcare SEO services, we audit each area and prioritise fixes based on what will have the greatest impact on your visibility.
Ready to Become the Leading Local Chiropractic Clinic?
Let’s achieve the results your practice and your patients deserve.
Digital marketing with practiceedge has the ultimate goal of seeing your chiro practice ranking highly and generating online results.
If anyone is searching for high-quality chiropractic care in your area, we aim to have your business as the solution. From there, your business will thrive and grow – more patients, higher revenue, and a respected reputation as a healthcare provider. Get a team of specialists on your side to boost your digital marketing game, and the results will astound you.
Ready to Become the Leading Local Chiropractic Clinic?
Let’s achieve the results your practice and your patients deserve.
Digital marketing with practiceedge has the ultimate goal of seeing your chiro practice ranking highly and generating online results.
Healthcare practices we've partnered with
