Allied Health

Physiotherapy Google Ads

Ad campaigns that get new patients

Help potential patients find physio care faster with the power of Google Ads.
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Crafting Effective Google Ads Campaigns for Physiotherapists Like You

Where do your prospective patients go to look for a local physio? These days, the vast majority turn to Google.

As a physio practice, there is one way that you can guarantee that your practice is positioned at the top of their list: Google Ads.

Here at practiceedge, we exist to give healthcare practices the online edge. A healthcare Google Ads campaign is one of the most consistent, reliable, and effective ways to do this. Through a pay-per-click campaign with practiceedge, we can help you instantly promote specific treatments or services to people already searching for them! With our skilled team, proven approach, and high ROI, you can get one step closer to achieving your practice goals.

If you’re looking for an instant way to generate new patients, contact our specialised team today.

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The Power of Google Ads

Physiotherapy Google Ads

Google Ads is a form of PPC ads, also known as pay-per-click ads. This means that advertisers bid on keywords or target audiences, and only pay when somebody clicks on their ad. And in today’s online age, a Google Ads campaign is more relevant than ever. While organic search engine marketing is one aspect of a company’s digital marketing efforts, having a Google Ads account to fill in the blanks is crucial. This is just as true for healthcare marketing as it is for marketing in any other industry— in fact, the success of PPC ad campaigns for the healthcare industry is above industry benchmarks for engagement.

And that’s just the beginning. According to a study conducted in 2021, one in three Australians will go with their second choice of brand instead of their first for one reason: Their second choice showed up first in their Google searches. If that doesn’t illustrate the necessity of a top-notch Google Ads campaign, we don’t know what does. If your goal is to generate leads and reach your target market, making room in your advertising budget for paid advertising is likely to pay off— literally.

Why Google Ads?

Unlock immediate traffic tailored to your niche physiotherapy service and condition keywords

Elevate your practice to a prominent position within your healthcare service and location

Connect precisely with your ideal patients and engage them with compelling content

Gain insightful insights into your performance with top-tier tracking and ROI analysis

Stay compliant and maintain professionalism according to industry AHPRA standards

Witness steady growth in new patient acquisition and practice revenue

Communicate directly with a committed practiceedge campaign Ads manager based in Melbourne

Tap into our wealth of industry knowledge and decade-long track record of Google Ads success

Google Ads Video Resources

Our Google Ads Results

59% increase in conversions, with a 37% decrease in cost per conversion
PowerHouse Physio Case Study
May 2, 2025
  • Copywriting, Google Ads, SEO, Website Design, Website Hosting
  • Allied Health, Exercise Physiologists, Physiotherapists

Find out what we did for Powerhouse Canberra

107% increase in conversions and 44% rise in sessions.
Glen Eira Physio Case Study
April 17, 2025
  • Google Ads, Website Design
  • Allied Health, Physiotherapists

Find out what we did for Glen Eira Physio

Conversions rose 72% over two months, with only a 51% spend increase and 12% cost reduction.
Muscle Joint Bone Case Study
April 15, 2025
  • Google Ads
  • Allied Health, Chiropractors, Exercise Physiologists, Osteopaths, Physiotherapists, Podiatrists

Find out what we did for Muscle Joint Bone

What our Ads Campaigns Include

Establishing goals

Establishing Goals

First, we establish your objectives for the campaign and discuss what success looks like.

Keyword research

Keyword Research

We'll complete in-depth keyword research to identify how your patients are searching for your service.

Identifying target audience

Identifying Your Target Audience

Next, we'll define and segment your audience so we know who your ads are for and when.

Budget planning

Budget Planning

In every stage, we're committed to strategic planning to maximise your budget and return on investment.

Ad Creation

Ad Creation

Beyond including your keywords, we'll write compelling copy that demands attention.

Campaign set up

Campaign Setup

We'll manage the entire set-up of your campaign, including everything from bidding options and ad schedules to device targeting.

Landing page optimisation

Landing Page Optimisation

Your landing page plays a key role in ad performance. We will review and optimise this page for optimal results.

Monitoring and optimisation

Monitoring and Optimisation

Your dedicated Google Ads Manager will review your campaign and constantly refine it for better performance.

Reporting and analysis

Reporting and Analysis

We'll clearly track and communicate your campaign performance.

Your Google Ads for Physiotherapists Questions Answered

Yes, we can! After all, if your Google Ads campaign isn’t supporting your goals, is it even worth having? Only if you have the right team to turn it around! If your current Google Ads campaign isn’t as effective as you’d like it to be, you can count on us to help you get to the top of Google’s search results. Our mission is to make sure your advertising budget is used effectively through paid ads so that your target audience finds you and makes an appointment for physical therapy.
If Google Ads terminology has you confused, don’t worry! It may sound a little daunting to begin with, but we’re here to help make sense of it. Whether you want to know all the details or the bare minimum to get you by, we’ve got you covered. Terms like PPC ads, landing page, Google Ads keyword planner, keyword research, and PPC advertising will make just as much sense as the terms you learnt while studying physiotherapy in no time.
If you knew what Google Adwords was, you know what Google Ads is — they’re the same thing, just with a new name.
Running a physical therapy business today means you need an online presence— but more than just simply putting a website up and hoping people find it. A Google Ads campaign aims to increase your online visibility to make you more easily discoverable by new patients through relevant keywords and PPC ads that direct potential patients to your landing page. One of its main benefits is the immediate results— unlike SEO, which can take time to generate results, Google Ads start appearing in search results as soon as they’re approved, making it a quick way to get the results you deserve.
When your aim is to build brand awareness, increase website traffic, increase conversion rates, and expand your patient base, Google Ads is the way to go. This method also provides measurable results with key metrics so you can track your campaign performance! Altogether, paid ads like Google Ads help you attract potential patients and grow your physical therapy practice.
Our Melbourne-based, healthcare industry-focused team understands how essential Google Ads is for physiotherapists and other healthcare professionals and aims to capture your audience’s attention and direct them to your landing page. With over a decade of industry experience and knowledge, our proven results speak for themselves. Unlike other digital marketing agencies without our specific experience, we recognise the importance of strict adherence to AHPRA guidelines and professionalism while retaining your practice’s individual flair.
A Google Ads campaign is only as good as its results. We track your campaign’s success with key metrics such as click-through rate, conversion rate, cost per conversion, return on investment, ad position, and more. Our eagle eye on your campaign performance makes for effective ads that aim for more leads and more potential patients with every click.

Why practiceedge?

Motivated by Results

Motivated by Results

Our success is measured by your return on investment. We’ll work to understand your goals, and then craft a tailored campaign to help you achieve them.

Inspired by Innovation

Inspired by Innovation

We’re constantly looking for new ways to maximise our impact and accelerate your online success. Our dedicated team use industry-leading techniques and a proven approach.

Driven by Data

Driven by Data

At practiceedge, we love data and analytics- numbers don’t lie! We use a combination of our proprietary software plus insightful tools to carefully analyse and strengthen your campaign.

Comprehensive Marketing Approach

Comprehensive Marketing Approach

We're a one-stop shop when it comes to digital marketing for your physiotherapy clinic. We also offer physiotherapy website design and SEO for physiotherapists, covering all bases depending on your online marketing needs.

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Elevate Your Physiotherapy Practice With practiceedge

At practiceedge, we specialise in physiotherapy marketing, including web design, for allied health professionals.

While other digital marketers may be able to offer web design, search engine optimisation (SEO), website hosting, and other services aimed at getting you to the top of Google search results, you need to ask yourself: ‘Do they really understand my physiotherapy practice?’ Even if a website has all the key information, it’s that niche knowledge that will set your practice apart online.

Our team has years of experience in working on digital marketing campaigns specifically for physiotherapists, so you can rest assured we know your market and understand your unique needs. To see where we aim to take your business, get in touch with our professional team at practiceedge today.

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