Campaign Highlights
- Obtaining page 1 presence for 20 Melbourne based keywords
- Increasing organic traffic by over 200% compared to the same time in the previous year.
- 14% increase in total number of Google Ads conversions.
- An 11% decrease in the cost per conversion for Google Ads conversions.
- Higher return on investment/expenditure using the same Google Ads campaign budget.
Australian Height Safety Services is a national company providing fall prevention and height safety systems throughout Australia.
Practiceedge took over Australian Height Safety Services Google Ad & SEO campaign from another provider after the client was concerned with their management costs.
SEO Campaign Growth
Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After completing an SEO audit on the current on-page SEO meta data we made adjustments for stronger results.
From 2020 to 2021, we’ve seen organic growth increase by 24.72%
Organic Traffic Increased over 24.72% year over year:
Keyword Rankings
From the beginning of the campaign we were able to see the growth of the top 20 Melbourne keywords, which are now all ranking on page 1 of Google.
For keywords like “roof guardrails Melbourne” – starting off at ranking position 27 and now ranking at 4th organically.
“Roof aluminum walkways Melbourne” started at the bottom of page 2 to now ranking 2nd organically.
“Static lines Melbourne” entered the search results, after not previously being in the top 50, and is now ranking #2 organically.
Obtaining page 1 presence for 18 Melbourne based keywords:
Obtaining page 1 presence for 18 Melbourne based keywords:
Over September 2018 compared to 2017 we also saw a 131% increase in the total number of organic goal completions; increasing from 32 in September 2017 to 74 in September 2018.
Google Ads Campaign Growth
We took over AHSS Google Ads campaign targeting the same keyword themes and using the existing specified budget. practiceedge was able to make the following notable improvements:
- 97% increase in total number of Google Ad conversions
- Increasing the total number of conversions on Google Ads from 31 to 61
- Lowering the cost per conversion by 46% in 2018 compared to the same time in 2017
- Higher return on investment/expenditure using the same campaign budget
- Exposing the ad to a wider audience, with a 20% increase in the total number of impressions for all keywords
