Douglass Hanly Moir Pathology (DHM)

In less than six months, we’ve seen some amazing results from newly created Search campaigns for a well-known NSW pathology company. Running alongside the business’s individual clinic’s Ads campaigns, these statewide search campaigns were carefully crafted targeting different keywords to their individual clinic’s campaigns and meticulously implement exclusions, to ensure there is no adverse impact on performance of the other 34 individual collection centre’s; and absolutely no risk of policy breach by double serving keywords to the same domain. Innovative strategy, careful consideration, and thorough attention to detail has resulted in the statewide NSW campaigns garnering 33,900 clicks and 2,670 conversions, with a $7.70 cost per conversion in less than six months.