What is Retargeting and How Does it Work?
Has this ever happened to you?
Let’s say you need a new television. You start your online research with a Google search, looking at different options online. You compare different televisions from the department stores and decide that it would be easier to go in-store and look at the screens instead.
The following morning, you scroll through Facebook and it seems like the televisions are appearing everywhere. Later on, you’re browsing on the internet and there it is again! Don’t be alarmed. Your phone is not spying on you! You’re simply being targeted by a clever retargeting campaign.
It is possible to create a retargeting campaign for your business. An extra prompt could be all your customer needs to finally purchase with your company, book an appointment, or pick up the phone to call you.
Hear from our Marketing and SEO Specialist, Matt, as he explains how retargeting works.
Ready to start a digital campaign for your business? Contact us today to learn more about our targeted marketing strategies. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.