Blog

What is Retargeting and How Does it Work?

August 17, 2021
Uncategorized

It’s still early days working with this SEO company for my Podiatry Clinic, but so far I’m really impressed. The team has been excellent with communication and very transparent about their process and progress. A special mention to Neethu, my SEO specialist — she’s been fantastic to work with, always responsive, knowledgeable, and clear in her explanations. I feel confident I’m in good hands and excited to see how things develop!

Bethany Moutray

Step This Way Podiatry

Has this ever happened to you?

Let’s say you need a new television. You start your online research with a Google search, looking at different options online. You compare different televisions from the department stores and decide that it would be easier to go in-store and look at the screens instead.

The following morning, you scroll through Facebook and it seems like the televisions are appearing everywhere. Later on, you’re browsing on the internet and there it is again! Don’t be alarmed. Your phone is not spying on you! You’re simply being targeted by a clever retargeting campaign.

It is possible to create a retargeting campaign for your business. An extra prompt could be all your customer needs to finally purchase with your company, book an appointment, or pick up the phone to call you.

Hear from our Marketing and SEO Specialist, Matt, as he explains how retargeting works.

Ready to start a digital campaign for your business? Contact us today to learn more about our targeted marketing strategies. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 130 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as a Committee Member of the Diamond Creek Traders Association.