13 Aug Want Higher Rankings in Google?
Heard the term Search Engine Optimisation (SEO) before but not quite sure what it is? To simplify it, SEO is the systematic approach to obtaining a high-ranking position in the search results page of a search engine (SERP). This is achieved by a combination of strategies, techniques and tactics used to increase the number of visitors to your website.
The fact is in 2017 people “Google” everything, from finding a local chiropractor to the best time of year to plant tomatoes. “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
No Prizes For Second Page
People are time-poor and do not look past the first page of search results. Position 1 will generate 70% of search traffic, position 2 half of that and position 3, half of that again. Ranking on page 1 is critical for online success.
The real question is how do you appear in the first page of results?
How do you make your website #1 when there are so many others competing for the same position? Search engines operate in a similar way to people – both turn to sources they deem as “trustworthy” or an “authoritative” figure on a topic. In order to appear in the top rankings you need to create a site that Google will rank and deem as “trustworthy”. Google ranks web pages based on a complex search algorithm and gives your website a score to determine which sites are “spammy” and ones which users would find relevant.
The two main fundamentals of search engine optimisation and hence ranking your keywords are authority and relevance.
Authority refers to a site which is “trusted” by its users, other websites and search engines. The more authority your website has, the more the search engines deem your website as a force in the particular target market. Building authority for your website takes time, but our team specialise in search engine optimisation with clients across Australia as well as internationally.
Relevance refers to the website content and keywords your clients are using to identify you through search engines. These main keywords or search terms should be easily identifiable to search engines on your website. Putting it simply, if your website doesn’t contain the relevant content to a users search terms, Google won’t show it in the results!
Relevance and authority work together to determine the visibility of your website to the world.
Want to be seen in the top search results? Build content that is relevant and enhance the online authority of your site!
Need help? Contact our team at practiceedge on email@example.com to see results TODAY!