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Startup Advice: 6 Ways to Market Your New Business Without Spending a Fortune

Dec 16, 2020

When you are starting out on a new business venture, it can be both an exciting and overwhelming time. There are so many exciting choices and services that could get your business in front of prospective clients and audience. Although, marketing your new business startup could blow up the budget as many options are quite costly.

However, in your marketing plan there are some simple ways to market your business that are costly to begin. Check out these 5 different ways to market your business without spending a fortune to get the outcomes you deserve.

Build a Business Website to Showcase Your Service/Product

Are you are currently thinking, why it is essential to have a business website? Having an online presence in this digital age is essential. With more than 4.5 billion people now using the internet, having a website is an essential aspect of your overall online presence.

Your website acts as a brochure or a catalog for your products and services. This will allow website users to see what makes your business unique online and the full range of products and services they can purchase from you.

This is your online billboard. You could put your business in front of millions of potential customers instantly.

Choose Local Website Hosting with Good Client Support

With regards to picking a reliable web host, there are a few factors that can make local website hosting attractive to business startups. Local hosting organisations can give a personal touch to client support and be an important technical information bank for startups that might require additional assistance. One phone call can connect you directly to an individual rather than an automated phone tree and message bank service.

Choosing a local hosting company that oversees and settle all site services as well as technical issues, can save your business important time. Local website hosting companies may also offer online information portals, ongoing support through telephone and email and regular backups of your website. With regular backups, if something does happen to your website, it can simply be restored to a point when it was fully functioning.

Optimise and Marketing your Website for Local SEO

Optimising your website for local SEO means more website traffic, leads and conversions, specifically targeting a local base of customers looking for your services. It is the means by which you put yourself on their map and in their direct line of sight online.

People trust and turn to local services to find businesses who can assist them. Local SEO has now replaced the traditional methods of advertising such as phone books, local newspapers and flyers.

Search engine optimisation is a complex process, but at the same time, it’s brimming with easy wins. By adjusting even your fundamental basic SEO elements making sure your website is specifically set up, you can boost the visibility without blowing your budget. Another important element of Local SEO is your Google Business Profile.

Create a Free Google My Business Profile

A Google My Business (GMB) profile is among one of the free tools by Google that will mean you can instantly be found online by a local audience. It enables startups and business owners to be shown for local product and service-based searches in Google Maps.

By creating a Google My Business local listing, you could play a vital part in the search results placement, reviews as well as engagement with your prospective clients. It will assist you with marketing your startup without spending a fortune.

Kickstart Results with Paid Ads

Paid Ads are one of the best approaches to make a few waves instantly online. Fortunately, a little can go a long way with Paid Ads. Indeed, even a single promoted advertisement on social media or Google Ads could boost the number of your clients— which will have a snowball impact as word-of-mouth spreads further.

Google Ads allows you to quickly list your website on Google at the precise time customers might be searching for your products and services. Unlike organic SEO which sometimes may take months, paid advertising allows for instantaneous top of page position – right in the eye of potential customers.

Set up a social media strategy

Social media has changed the game of marketing strategies for startups. Social media offers the opportunity for startups to be seen by a huge audience online. Sometimes, it can even be done without spending a fortune as social media business profiles are often free. To set up a social page, it takes an hour and creates business’ brand awareness in the wider community. You can also set up a business branded page URL. Because of the back and forth interaction, solid relationships are easy to build with customers.

If you need any assistance with your start up business advice or marketing strategy contact the team at practiceedge today!

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