SEO Sprints

Positioning SEO Sprint

Content is king! Utilise it with our positioning SEO sprint.

5 Stars
Fantastic allied health marketing, SEO, website development and Google Ads management service. They have consistently exceeded expectations and we are getting excellent results. I would highly recommend to anyone!
Charlie Shipley
In Balance Healthcare

Content is one of the four pillars of SEO, and it's a VERY important one!

The focus of the Positioning Sprint is creating engaging content that serves a dual purpose for your business.

The first thing it needs to do is attract the right types of clients. Secondly, it must be optimised for Google so that it can provide traffic. You’ll get content audit, strategy and creation to support your keywords, as well as a three-month content plan to skyrocket your results
SEO Positioning

Included In The Positioning SEO Sprint

The Positioning SEO Sprint by practiceedge ensures your content is well-optimised, persuasive, engaging, and aligned with your overall marketing strategy. This Positioning Sprint includes the completion of the following tasks:
Motivated by Results

Review of Existing Pages for Content Quality

We will conduct a thorough review of your existing pages to assess their content quality. This includes evaluating the accuracy and relevance of the information on each page, as well as the overall structure and formatting of the content. We will identify areas where the content can be improved to better align with your target keywords and provide a more informative and engaging experience for your website visitors.

Understand Backlinks

Keyword Inclusion

We will review your existing pages to ensure that they include your target keywords in a natural and relevant way. This includes evaluating the frequency and placement of keywords, as well as the use of related keywords and phrases. We will provide recommendations for additional keyword targets that can be incorporated into your existing pages and used to create new supporting pages and blog posts.

Positioning SEO Sprint

Persuasive Copy

We will evaluate the persuasive copy on your existing pages to ensure that it effectively communicates your company’s value proposition and the benefits of your products or services. This includes assessing the clarity and specificity of your messaging, as well as the use of persuasive language and emotional appeals. We will provide recommendations for improving your persuasive copy to better resonate with your target audience and drive more conversions.

Competition Comparison

Suggestions for Additional Supporting Pages and Blog Posts

After your migration, we’ll monitor your website’s performance and SEO rankings to ensure that everything is running smoothly for the month following. We’ll provide you with regular reports and updates to keep you informed about your website’s progress.

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Newcastle Health Enterprise
04/08/2026
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We recently worked with Practice Edge to create our new website for Enterprise Facial Plastics, and we couldn't be happier with the result. From the beginning, the entire process was smooth, organised and stress free. The team was incredibly responsive, taking the time to understand exactly what we wanted and making any requested changes quickly and without fuss. Their communication throughout the project was excellent, and we always felt supported. The finished website is exactly what we had envisioned -professional, modern and beautifully reflects our brand. It's clear that the team genuinely cares about delivering a high quality product and ensuring their clients are happy with the end result.
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Michael and Louisa S
17/07/2026
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My physiotherapy business, Better Movement Collective, has recently been working with Practice Edge to develop our new website and improve our SEO. As a brand-new clinic, building a strong online presence is no small task. While it’s still too early to comment on the long-term SEO results, I can confidently say that the communication, honesty and professionalism from the team have been outstanding. From our very first meeting, Simon was fantastic. Rather than trying to sell us a package, he took the time to conduct a thorough market analysis of our current position, assess our competitors, and identify where he believed we had the greatest opportunities to grow. That approach immediately built my trust and confidence in both Simon and the Practice Edge team. Our new website looks incredible, (thank you Tamara and team) and we’re genuinely excited to share it with our patients and the wider community. Based on our experience so far, I would highly recommend Practice Edge to any healthcare business looking for a marketing partner. They’re a locally owned company that truly understands the value of clear communication, transparency and honesty.
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Elgar Vet Admin
17/05/2026
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Our new website is simply brilliant, very professional team who worked on it, incredibly helpful. Would highly recommend.
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Lachlan Anthony
18/04/2026
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We’ve had a great experience with Practice Edge and we value our ongoing partnership with them for our psychology practice. Linda is knowledgeable and skilled but also able to help us breakdown and understand the google marketing strategy so that we can contribute on our end too. She’s a great communicator and generous with her time. Highly recommend their services.
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Alina Shushkevich
13/04/2026
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I have been working with Linda on Google Ads for many years. After using another service the turn around was dramatic. We were spending much less money on Ads and brining in more clients. Apart from her technical knowledge and expertise Linda has always been warm, understanding, responsive and generally a pleasure to work with. Thanks so much :)
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Heal & Thrive
22/03/2026
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I could not be happier with the work Practice Edge have done in rebuilding, expanding, tidying up and optimising my website. Not to mention providing a thorough, clear handover with the next steps explained. It's not just the end result that I was happy with, it was the whole process. Right from the start communication was excellent, they did thorough research to understand my business and my market. I barely had to provide much input or put in much work on my end, which is exactly what you want when you assign a project to someone. I just let them do their thing. Thank you so, so very much!
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Adrian Maher
12/12/2025
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I had a website made by practice edge as a sole trader medical specialist. Kylie & Simon were easy to deal with, professional and prompt. They helped my vision become a beautiful site and helped creatively so much. Inbuilt functionality with other providers like hotdoc and doctify has worked seemlessly.
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Kelly Mann
12/11/2025
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The team at Practice Edge are fantastic, in particular Jarryd. When we started the business website was running poorly and in need of care. The guys jumped in, fixed issues and now the website is performing really well! Jarryd has been the man on the SEO - his attention to detail, communication skills and ease at which he is to work with is incredible. Plus he is excellent at what he does! I highly recommend the team and Jarryd’s SEO skills!
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Bethany Moutray
06/11/2025
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It’s still early days working with this SEO company for my Podiatry Clinic, but so far I’m really impressed. The team has been excellent with communication and very transparent about their process and progress. A special mention to Neethu, my SEO specialist — she’s been fantastic to work with, always responsive, knowledgeable, and clear in her explanations. I feel confident I'm in good hands and excited to see how things develop!
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Frequently Asked Questions

The SEO Positioning Sprint is a service offered by practiceedge that helps businesses create engaging content that is optimised for search engines like Google. It includes a content audit, strategy, and creation to support relevant keywords, as well as a three-month content plan to improve results.
Content is important for SEO because search engines like Google prioritise content that is high-quality, relevant, and engaging for users. By creating content that meets these criteria and is optimised for relevant keywords, businesses can improve their search engine rankings and attract more traffic to their website.
A content audit is a process of evaluating existing content on a website to identify strengths, weaknesses, and opportunities for improvement. This includes analysing content quality, relevance, and optimisation for relevant keywords. The goal of a content audit is to identify areas where content can be improved to better support a business’s SEO and content marketing goals. In addition to completing the audit, we’ll also make the relevant changes to optimise your content!
The SEO Positioning Sprint can benefit your business by helping you create content that is engaging for your target audience and optimised for search engines like Google. By improving your content, you can improve your search engine rankings, attract more traffic to your website, and ultimately drive more leads and sales.

Blog

Are AI summaries pushing your practice down the page, or out of search results entirely? It’s a question many healthcare

Being outranked by a local practice can be frustrating, particularly when your clinic provides excellent care and strong patient outcomes.

Ready to optimise your website content for better SEO results?

The quality of your content can play a major role in the overall performance of your SEO campaign. Without the right strategy, you could be missing out on rankings and sales! Don’t delay – start your SEO Positioning Sprint today.

Set yourself up for SEO success with content that ranks and converts.

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