Managed SEO
A comprehensive and holistic approach that ensures all areas of SEO have been addressed for optimal results.
A comprehensive and ongoing approach to SEO that covers all bases.
Success with an SEO campaign comes down to research and strategy. First, we’ll work to understand your business and identify the best keywords that represent how prospective customers will search for you online.
Once we understand how your customers find you, we’ll work on creating the highest position possible for your business in Google. The higher you appear in the search rankings, the more prospective patients your website is showcased to. Creating high rankings requires expertise and a solid understanding of ranking algorithms. Google is continually changing the algorithm used to rank sites and to be on top requires constant ongoing monitoring.
The objective is simple: dominate Google by boosting rankings, increasing traffic, and generating conversions.
You’ll get a team of specialists working on your campaign in all areas. Beyond our SEO skills, you’ll benefit from working with a team of healthcare marketing specialists who can recommend ways to boost your Patient LTV, conversion factors, bookings, and more.
Here’s What You Can Look Forward To…
Custom
SEO Strategy
Tailored ongoing SEO plan based on your business needs and goals
Website
Audit
Full audit of your website content, structure and usability to optimise for SEO
Keyword
Research
Identification of the most relevant and successful keywords to target for best ROI
On-Page
Optimisation
On-page optimisation of your website including meta titles & descriptions, headings, images and interlinking
Content Strategy
& Production
Content analysis and creation to boost your online authority and relevance
Competitor
Analysis
Analysis of your competitor’s marketing to identify new strategies and opportunities
Authority
Building
Identifying and building a strong backlink profile to increase the trust and authority of your website
Technical Audits &
Performance Optimisation
Regular audits of your website to identify and address technical SEO issues and increase performance
GBP
Optimisation
Optimisation and management of your Google Business Profile to increase local presence
Conversion Tracking
Tracking and monitoring of conversion points across your website to ensure ROI
Reporting
Monthly reporting on the performance of your campaign from a dedicated campaign manager
Your 6 Month Roadmap
Month 01
Campaign setup, conversion tracking setup, competition analysis, research and strategy development, technical audit, local SEO optimisation, and content expansion for critical pages.
Month 02
Implementing new keyword-focused page titles, meta descriptions, and headings, backlink audit and link-building, content expansion implementation, image optimisation, and internal linking.
Month 03
Additional content planning, conversion review, content creation and ongoing link-building.
Month 04
Ongoing link building, conversion rate optimisation, and content posting.
Month 05
Ongoing link-building, technical audit, website performance optimisation, and content posting.
Month 06
Content review, content posting, future content planning, ongoing link-building, deep campaign analysis and adjustment to strategy as needed.
Campaign setup, strategy, technical audit and local optimisation
Research
- Keyword research
- Competitor analysis
- Content review
- Keyword research
- Website audit and updates
Setup or Review & Optimise
- Website traffic and conversion tracking
- Rank tracking
Google Business Profile (GBP) SEO
- GBP profile optimisation
- GBP review strategy
Technical SEO Audit
- Review of website technical SEO factors
- Fix any identified technical SEO issues
Content Creation/Expansion
- Writing of additional keyword page content by our copywriters
Reporting
- Monthly reporting and communication from your SEO campaign manager
Implementing on-page elements, link audit/building, and content expansion
Link Building
- Current backlink audit
- Link building on our private blog network
- Citation building
Implement On-Page Optimisation
- Meta titles and descriptions
- Heading optimisation
- Image optimisation
- Internal linking
Content Creation/Expansion
- Implementation of additional keyword page content by our copywriters
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Reporting
- Monthly reporting and communication from your SEO campaign manager
Additional content planning, conversion review, content creation and ongoing link-building
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Link Building
- Association, membership and supplier links
- Social media links
- Begin competition analysis and identify opportunities
Content Planning and Creation
- Future planning of additional content required to support primary keywords
- Creation of content to support SEO keywords
Reporting
- Monthly reporting and communication from your SEO campaign manager
Ongoing link building, conversion rate optimisation and content posting
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Conversion Rate Optimisation (CRO) Review
- Review Call to Actions
- Review offers and lead generation strategies
- Review conversion tracking
Link Building
- Competitor backlink analysis
- Identification of link opportunities
- Link Building
Reporting
- Monthly reporting and communication from your SEO campaign manager
Ongoing link building, technical audit, website performance optimisation and content posting
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Content
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Technical SEO Audit
- Review of website technical SEO factors
- Fix any identified technical SEO issues
Website Performance
- Review of website speed and performance
- Speed and performance enhancement tasks as identified
Link Building
- Competitor backlink analysis
- Identification of link opportunities
- Link Building
Reporting
- Monthly reporting and communication from your SEO campaign manager
Content review, posting and planning, ongoing link building, campaign analysis and adjustment to strategy
Campaign Performance Monitoring
- Ranking position
- Organic traffic
- Conversion goal performance
Content
- Review current and new content for performance and impact
- Publish blog content to the website to boost relevance and authority
- SEO optimisation of blog post to support keyword themes
Link Audit
- Audit of backlink strategy and current links, and update where necessary
Updating Strategy
- Update keyword research
- Revisit competitor analysis
- Content review and expand content strategy
Reporting
- Monthly reporting and communication from your SEO campaign manager
Start Your Journey
Book Your Analysis Today
If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:
Business Goals
What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.
Competition Comparison
How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.
Growth Opportunities
We’ll identify areas of improvement that will positively impact your business growth.
Marketing Recommendations
Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.
Ready to launch?
Discover What’s Possible!
More than ever, the ability for your practice to consistently generate new clients is pivotal to your success.
As a healthcare business owner, this responsibility falls squarely on your shoulders.
Let’s unpack your marketing goals and discuss how we can help boost your online presence and create a new client strategy that consistently fills your books!
