Foundations SEO Sprint

Foundations SEO

Comprehensive SEO set up so you can kickstart your campaign with strategy and purpose.

BOOK A FREE STRATEGY CALL to find new patients
The team at practiceedge have been fantastic to work with in the rebuild of our website for Core Physiotherapy & Pilates Studio. Clear & concise communication across the board and we are thrilled with the results. Highly recommend!
Justin MacTavish
Core Physio & Pilates

The Foundations Sprint involves putting your SEO plan into action.

Upon completion of this sprint, your website and other online assets will be set up for success.

The aim is to establish all necessary components so your SEO campaign can begin to generate meaningful results for your business.

You’ll get on-page website and conversion optimisation and an extensive off-page strategy guide to support its execution.

Foundations SEO Sprint

Included In The Foundations SEO Sprint

The Foundations SEO Sprint by practiceedge will implement the findings and recommendations from the SEO Roadmap Sprint. This Foundations Sprint includes the completion of the following tasks:
Sitemap

Sitemap

We will implement the ideal sitemap and ensure you have unique pages for each keyword theme. This will help search engines to better understand the structure of your website and index your content more accurately. The sitemap will include all of your website’s pages and is organised in a way that makes it easy for users to navigate your site.

Competition Analysis for Opportunities

URL Structure

We will optimise your website’s URL structure to make it more search engine-friendly. We will create descriptive URLs that accurately reflect the content on each page, and we will remove any unnecessary characters or parameters from URLs. This will help search engines to better understand the content on each page and improve your website’s rankings in search results.

Meta Titles and Descriptions on Key SEO Pages

Meta Titles and Descriptions on Key SEO Pages

We will create and publish meta titles and descriptions on key SEO pages to improve their visibility in search engine results pages (SERPs) and drive more targeted traffic to your site. We will include your target keywords in these elements to help search engines understand the content on each page.

Heading Optimisation

Heading Optimisation

We will optimise your website’s headings, ensuring that each page includes only one H1 heading and that all headings accurately describe the content on the page. This will improve your website’s structure and make it easier for search engine crawlers to index your content.

Revise Content and Images

Revise Content and Images

We will implement revised content and images throughout your website to better align with your target keywords and improve your website’s user experience. This will include updating content to be more relevant and informative and updating images to be more visually appealing and engaging.

Image Optimisation

Image Optimisation

We will optimise your website’s images to reduce their file size and improve your website’s loading speed. In addition, we will create unique alt-tags for all relevant images. This will improve your website’s user experience and help to improve your website’s rankings in search results.

Internal Linking

Internal Linking

We will implement internal linking throughout relevant pages on your website. This will help search engines understand the relationships between your pages and improve your website’s structure.

Establish Google Analytics and Conversion Tracking

Establish Google Analytics and Conversion Tracking

We will establish Google Analytics and conversion tracking on your website to track your website’s traffic and monitor your website’s performance. This will help us to identify areas for improvement and make data-driven decisions to optimise your website for search engines.

Optimisation of Your Google Business Profile

Optimisation of Your Google Business Profile

We will optimise your Google Business Profile to improve your visibility in Google Maps and local search results. This includes updating your profile information and photos, updating your business categories, and optimising your profile for local search terms.

Frequently Asked Questions

The Foundations Sprint is an SEO service that involves putting your SEO plan into action. The aim of this sprint is to establish all the necessary components so that your SEO campaign can begin to generate meaningful results for your business.
The Foundations Sprint is beneficial because it sets up your website and other online assets for success. By completing this sprint, you’ll have all the necessary components in place to start your SEO campaign, which can help you generate more traffic, leads, and sales. The on-page website and conversion optimisation will ensure that your website is optimised for search engines and user experience, while the extensive off-page strategy guide will support the execution of your SEO plan.

The structure and content of your website matter to SEO for several reasons. Firstly, search engines use complex algorithms to determine the relevance and usefulness of web pages, and the structure and content of your website provide signals to these algorithms.

For example, a clear and well-organised website structure with easy-to-navigate pages and appropriate internal linking can help search engines understand the hierarchy and relationships between your web pages, making it easier for them to crawl and index your site.

In terms of content, search engines look for relevant and high-quality content that answers user queries and satisfies their search intent. By creating useful, informative, and well-written content that incorporates relevant keywords and topics, you can improve your website’s relevance and authority, and help it rank higher in search results.

Blog

Value of local seo in healthcare in 2025

The value of local SEO in healthcare in 2026

  • SEO

The way patients find and choose healthcare providers continues to evolve. With most patients using search engines before booking an

READ MORE
How much is your marketing making (or costing) you?

How much is your marketing making (or costing) you?

  • Marketing, SEO

Marketing can feel like a guessing game, especially in healthcare. You invest in a website, maybe run some ads, post

READ MORE

Looking to establish a solid foundation for your SEO campaign and generate meaningful results for your business?

The Foundations Sprint can help! With on-page website and conversion optimisation and an extensive off-page strategy guide, our team will set up your website and other online assets for success.

Don’t wait – take action today and start seeing results! Contact us now to start your Foundations Sprint.

Get Started
Still have questions? Contact us
Scroll to Top
Get Started Call Now