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Search Engine Optimisation (SEO) | Beginner’s Guide

Heard about SEO but not quite sure what it is?

You’re not alone! Many of our clients understand the purpose of SEO – to improve ranking, increase traffic, and generate conversions- but very few understand how this is achieved.

SEO is a complex and detailed process that takes time to generate results. We’ve been learning the art of SEO for over a decade and are still finding new ways to adapt and strengthen our process to accommodate the everchanging Google algorithm.

While details may change and techniques may advance, the premise of SEO is the same: To ensure that Google knows the pages on your website are the best possible answer to respond to your customer’s query.

Hear from our Director, Simon, as he explains the process and purpose of SEO.

Ready to work with a specialised SEO company? Contact us to learn more about how an SEO campaign could help your business to thrive. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Start Your Journey

Book a FREE Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Free eBook

A Complete Guide to Effective Healthcare Digital Marketing In 2022​

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Free eBook

The Complete Guide To Google My Business

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Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

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Free eBook

How To Measure Whether Your SEO Is Actually Working

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