North Adelaide Healthcare (NAHC) is a new family medical practice offering quality medical advice and treatment. It is owned by the principal GP, Dr Stephen Hadges. Dr Hadges sought the web design and development expertise of practiceedge to custom design the new NAHC website.
Custom Design
Patient engagement and usability were the main focus points of the new medical website design. Taking into consideration Dr Hadges’ personalised, family GP approach, we used a calming and fresh color palette to welcome and attract site visitors. Each page has been structured in a clear and logical manner ensuring content is clearly expressed and is easily understood.
To further enhance the user experience, we incorporated easy navigation (be in on mobile, tablet, pc or laptop) allowing site visitors to quickly and easily access information. Calls-to-action throughout the site make contacting the clinic, booking an appointment or accessing further information easy and uncomplicated.
Copywriting
Building the online presence for his new practice was critical to business growth. To ensure his website content could compete with other medical practices, Dr Hadges chose to engage the professional copywriting of practiceedge.
Our copywriting team composed concise, informative and professional content, which also reflects the personalised approach of Dr Hadges.
Integration of Online Booking Platform
To complement the design and content of the site, and to provide a convenient client-provider experience, the new NAHC website includes the integration of an online booking platform. This feature allows current and new patients of NAHC to log in and make appointments to suit their needs.
Campaign Highlights
- Custom design
- Copywriting
- Integrated online booking system
- Mobile accessibility and usability
- Speed Optimisation
- Custom Visual Identity Creation
- Custom WordPress Website
- Quality Assurance
