What Is LinkedIn?
LinkedIn was designed to help people make business connections, share their experiences and their professional resumes, as well as find jobs. It’s the world’s largest online social network for professionals. It’s Facebook for careers – building “connections”, posting updates, sharing and liking topics, as well as instant messaging other users.
LinkedIn users create a personal LinkedIn profile with their name, photo, location and occupation, as well as an online resume.
A Company Page is a little bit different though. It tells LinkedIn members about your business, your brand, and job opportunities within your company, as well as being a great way to establish industry expertise.
With over half a billion users worldwide, your LinkedIn Company Page presents a huge opportunity for your business to build networks and connections. It has the power to tap into existing connections and promote career opportunities.
LinkedIn Company Pages aren’t just Human Resource landing pages for brands though. A LinkedIn Company Page can also be used to generate leads, drive results, raise brand awareness and educate potential customers on your products and services. Rich content and engaging updates can help to establish your brand as an industry leader.
Setting Up a LinkedIn Company Page
To set up a LinkedIn Company Page for your business you’ll need to have an existing personal LinkedIn profile. So, if you don’t have a personal LinkedIn profile yet, then you’ll need to set one up now.
Step 1. Create a Company Page
Creating a Company Page is simple. You can do this from the LinkedIn homepage, by clicking on the top-right Work icon. After clicking Create a Company Page, simply enter your page identity, company details, URL and profile details, as well as uploading a logo. The logo must be in a square format, sized to 300 x 300 pixels. Once you’ve clicked on Create Page, LinkedIn will automatically create a Company Page for you.
Your LinkedIn Company page URL will be structured in the following format linkedin.com/company/[YOUR COMPANY NAME]
Step 2. Building Out Your Page
Building out your Company Page includes adding a description, location, cover image and hashtags. LinkedIn will provide a helpful checklist of actions to complete.
When creating your company description, take your time and craft your message well. There’s a limit of 2,000 characters. This copy needs to engage followers, not just describe what your company does.
Adding a cover image that represents your business and captures its essence will give your business a strong visual presence.
You’ll also be given the ability to add up to 20 company specialties (like products, services, strengths), which act as keywords or tags to help people find your business.
Finally, you’ll need to enter your company’s details and location.
Step 3. Publish Page
Step 4. Add Page Administrators
Tips to creating a compelling LinkedIn Company Page
1. Publish relevant content and rich media
2. Customise your call-to-action
3. Promote your Company Page to attract followers
4. Create LinkedIn Showcase Pages for individual products
LinkedIn Showcase Pages are pages that you can customise to tailor news feeds on specific aspects or segments of your organization. Content that LinkedIn users see in their news feeds becomes more focused and relevant to them, as they follow showcase pages for products or topics that they’re interested in. This should result in higher engagement from your followers.
Your LinkedIn Company Page can be a powerful marketing tool. It can increase your brand’s awareness, improve trust and social activity for your business, as well as engage new customers, employees, investors and followers. To discuss your digital marketing strategy, contact practiceedge.